Ranking for specific pages
-
HI,
Lets say my website is abc.com and my targeted keyword is abc for index page. Internal pages, like abc.com/apple.htm, abc.com/banana.htm. The targeted keyword for apple.htm is fresh apples, buy apples, and for banana.htm, fresh banana, buy banana. How to define these keywords in the campaign. Please suggest.
Thanks.
-
You are seeking a fast and easy reply. There is not one. The right answer requires analysis of your niche and site.
The quickest answer I can offer is...determine how your site's visitors are most likely to locate your site. Are people most likely to look for Cleaning Supplies then look for a local location? Or are people more likely to look at their local location, for example Chicago businesses, then look up cleaning supplies.
-
@Ryan - Yes we have physical location on Google and on Yellow pages too. Now , what you suggest the URL structure
/<service>/<state>/<city>/ OR /<state>/<city>/<service>/</service></city></state></city></state></service>
-
Yes we have physical location on Google and on Yellow pages too. Now , what you suggest the URL structure
/<service>/<state>/<city>/ OR /<state>/<city>/<service>/</service></city></state></city></state></service>
/<service>/<state>/<city>/ OR /<state>/<city>/<service>/</service></city></state></city></state></service>
-
What exactly URL enforce writer to rewrite the URL without redirection.
This answer varies based on your server type. This question can best be answered by your web host or developer.
How should be the Directory/URL structure if I am offering services in many cities of US.
This answer can vary based on several factors such as how much content you have available for each city, do you have physical locations in each city, etc.
I notice many positive aspects of your site. You use McAfee for SSL, an "excellent" Stella rating, accept payments from both PayPal and Google Checkout, offer social engagement, etc.
A few opportunities to improve:
-
your home page offers over 400 links. Find a way to drop the number to 100.
-
your home page offers a lot of text which will likely never be read. Perhaps move some content to another page.
-
your text small seems quite small. You may want to make it larger and/or offer a widget to do so.
-
-
Hi Ryan,
Here is the URL: http://www.cleanitsupply.com/t-Janitorial_Supplies_New_York_City.aspx
- I need a suggestion from you, please help.
How should be the Directory/URL structure if I am offering services in many cities of US.
/<service>/
/<service>/<state>/
/<service>/<state>/<city>/OR
/<service>/
/<state>/<service>/
/<state>/<city>/<service>/</service></city></state></service></state></service></city></state></service></state></service></service>- What exactly URL enforce writer to rewrite the URL without redirection.
Thanks for your time.
-
I think I have reached the amount of assistance I can offer working with generic information. Can you share your site URL and a few example pages?
-
Both area and Service.
-
I would not necessarily perform a redirect on an existing URL solely to remove the technology extension. Going forward on any new pages, I would recommend making the change. If you either make other URL changes or later recognize most pages use the tech-free extensions, then you can adjust the remaining pages.
Your folder structure depends on your site, the content it offers and the actions you wish users to perform on your site. One possible method would be as you suggested going with /apples/red and /apples/green. I would only use this method if you felt it would be helpful to users as a category. Another method which may be preferable is simply /red-apples and /green-apples.
With respect to the janitorial examples, again it depends on how much content your site offers and how it can be best presented to meet your goals. Are people more likely to search for your site by area? Or by service?
-
Ryan - Thanks for much detail explanation. currently, my website pages are built on .htm and hosted on PHP server. What do you suggest, shall I redirect all pages with 301, like apple.htm, buy-apples.htm with /apples, /buy-apples etc.
1. If I have many categories of apples like Green Apples, Red Apples, Australian apples shall I create a folder for apples like /apples/buy-apples, /apples/buy-green-apples etc..
2. This question is related to services: I m offering window cleaning services in many US states covering all the cities.
State:Texas
City: Aledo
City: dallasState:Arizona
City:Care Free
City: Paradise ValleyOffering services in each city are, window cleaning, janitorial cleaning, duct cleaning etc. Shall I create a directory path like
/Texas/Aledo/window-cleaning or Texas/Aledo/aledo-window-cleaning
/Texas/Aledo/janitorial-cleaning or Texas/Aledo/aledo-janitorial-cleaningand Same as for other states, what is the best directory path I need to choose from.
Please suggest me the best practice. Thanks for your valuable time.
-
A few suggestions:
-
dont use /apples.htm as your URL. Use /apples instead. The .htm extension offers no value to users nor search engines and there are some negatives such as changing the URL unnecessarily requiring a redirect if you move to a php page or other technology.
-
"apples" is one specific and ultra-competitive keyword, whereas "fresh apples" and "buy apples" are a bit more specific. "Buy apples" also offers a very clear intent. If your goal is to attract traffic for those terms I would suggest making a more specific page such as /buy-apples or /fresh-apples.
The best recommendation I can offer is to carefully research the keyword focus of your web page. Ask yourself "why am I adding this page to my site?", "what keyword can I focus and earn #1 ranking for (or close)?" and "what action do I want a visitor to take on my site?" Once again "buy apples" offers a very clear intent.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Does This Site Rank Well?
I noticed recently that the website of a local church (http://www.lifepointfc.com/) has climbed toward the top of the SERPS, and I cannot figure out why. The on-site SEO seems mediocre, at best, and their domain authority is 15 while their homepage authority is just 19. Does anyone see how they are working their SEO magic?
On-Page Optimization | | cbizzle0 -
Blogposts and Google Rankings
I'm pretty new to all of this, my new website is starting to come along nicely in the SERPs, now appear on page 4 for my main key phrases were I didn't appear last week at all. I'm now on a mission to get myself ranked higher but my website is pretty much done... apart from the ongoing blogposts that I need to add, I'm a wedding photographer so every shoot is going on to it. My question, my blogposts aren't necessarily targeting my main key phrase, it might be mentioned once or twice but ultimately it'll most likely be the venue that steals the targeting. By adding the blogposts (I still have 36 to do) and using my keyphrase sparing, will this help to elevate me from page 4 in google? I know that I still need to build backlinks etc to but just something I can't seem to find an answer for on google hehe.
On-Page Optimization | | MartinWardPhoto0 -
Ranking Fluctuations
I need your help. My rankings have been on a wild roller coaster ride since I started optimizing the site with standard on page optimization changes. (No keyword stuffing or over-optimization...) I have only made positive changes for the content on the page; I created unique descriptions for every product. I redirected some urls that weren’t readable into a more user- friendly format. I am only doing completely organic link building, really. Yet for some weird reason the rankings initially rose and then steeply fell and ever since have went back up to the top and right back to not in the top 50 results. Just to give you an example this is a graph of one of our main keywords: https://www.diigo.com/item/image/3vpdp/gd2q This is another keyword that we admittedly never were in the top 5 results but usually we were in the top 20. Check out the wild fluctuations. If it wasn't the main keyword we were going after, I would probably laugh. https://www.diigo.com/item/image/3vpdp/rcy9 I asked an expert he said he think it might be from a major issue with internal competition. The keywords that seem to fluctuate the most, have numerous landing pages that compete for the same keyword. Since we sell the same object in many many different sizes, thicknesses and colors it only makes sense that we have the same keyword on many pages. I would love someone that is an expert in this area to have a look at the site and give actionable advice so I can stop the craziness. Do you have any suggestions? Do you have anyone that you’d refer for this type of job/consulting?
On-Page Optimization | | EcomLkwd0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680 -
Is there a report in SEOMoz that will show me what keywords each page ranks for on my site?
I would like to find all of the keywords not just the keywords that I specified in the tracking section.
On-Page Optimization | | Court_H0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0