301 vs Changing Link href
-
We have changed our company and want to 301 old domain from new domain in order to transfer the benefits of backlinks (DA: 50, 115 Linking Root Domains). I have the ability to modify around 50% of the backlinks. So my question is:
Instead of redirecting all the links, should I update the 50% to link to the new domain instead of relying on redirects? Would this possibly trip an algorithmic filter and devalue these links? Or should I just do a 301 and not worry about modifying the links?
-
Alan is exactly right. Direct links are better but google will discount them if you switch too quickly.
-
301's leak link juice so changing links would be better, but you have a point about gettuing too many links too quick. i would 301 them for now, and slowly change a few links each week.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing sitemaps in console
Hi there, Does anyone have any experience submitting a completely new sitemap structure - including URLs - to google console? We've changed our sitemap plug in, so rather than /sitemap-index.xml, our main sitemap home is /sitemap.xml (as an example). Is it better to 410 the old ones or 301 redirect them to the new sitemaps? If 301, what do we do about sitemaps that don't completely correlate - what was divided into item1.xml, item2.xml is now by date so items-from-2015.xml, items-from-2016.xml and so on. On a related note, am I right in thinking that there's no longer a "delete/ remove sitemap" option on console? In which case, what happens to the old ones which will now 404? Thanks anyone for any insight you may have 🙂
Intermediate & Advanced SEO | | Fubra0 -
How to determine the value of these links?
Hi Guys, How can you determine the value of external links which are deep inside a website. Two examples: http://www.sheknows.com/community/home/ten-tips-buy-car-insurance Two sub-folders deep. http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html One sub-folder deep. These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Value of no-follow links
I'm curious to understand roughly how much % of value a no-follow link has in building authority relative to a do-follow link? I understand that Google seems consistently and growingly focused on value - ie. is the link valuable in growing the business, irregardless of SEO - and perhaps therefore the no-follow / do-follow distinction is becoming a more unnecessary dichotomy. How does Google look at do-follow vs no-follow links? And how much weight now is really given to one compared to the other?
Intermediate & Advanced SEO | | Gavo0 -
When the site's entire URL structure changed, should we update the inbound links built pointing to the old URLs?
We're changing our website's URL structures, this means all our site URLs will be changed. After this is done, do we need to update the old inbound external links to point to the new URLs? Yes the old URLs will be 301 redirected to the new URLs too. Many thanks!
Intermediate & Advanced SEO | | Jade1 -
Relative paths vs absolute paths for links - is there a difference?
Is it better to use links like: some link VS some link is there a difference for the search engine algorithms? Thanks.
Intermediate & Advanced SEO | | cdolek1 -
Removing Canonical Links
We implemented rel=canonical as we decided to paginate our pages. We then ran some testing and on the whole pagination did not work out so we removed all on-page pagination. Now, internally when I click for example a link for Widgets I get the /widgets.php but searching through Google I get to /widgets.php?page=all . There are not redirects in place at the moment. The '?page=all' page has been rated 'A' by the SEOmoz tool under On Page Optimization reports and performs much better than the exact same page without the '?page=all' (the score dips to a 'D' grade) so need to tread carefully so we don't lose the link value. Can anyone advise us on the best way forward? Thanks in advance.
Intermediate & Advanced SEO | | jannkuzel0 -
Links in Behind a Tab in Body vs Footer
Though I would ask the community this as it relates to positioning of external links on page vs. code and body vs footer. Working with a strategic partner for some data sharing arrangements and the question exists whether followed links in the template footer to our partners website provide better value vs. Body Links with context behind a CSS Tab (All code for Tabbed content is resolved on the same page)? Yes there are links coming back from the partner site as well.
Intermediate & Advanced SEO | | AU-SEO0 -
Link Architecture - Xenu Link Sleuth Vs Manual Observation Confusion
Hi, I have been asked to complete some SEO contracting work for an e-commerce store. The Navigation looked a bit unclean so I decided to investigate it first. a) Manual Observation Within the catalogue view, I loaded up the page source and hit Ctrl-F and searched "href", turns out there's 750 odd links on this page, and most of the other sub catalogue and product pages also have about 750 links. Ouch! My SEO knowledge is telling me this is non-optimal. b) Link Sleuth I crawled the site with Xenu Link Sleuth and found 10,000+ pages. I exported into Open Calc and ran a pivot table to 'count' the number of pages per 'site level'. The results looked like this - Level Pages 0 1 1 42 2 860 3 3268 Now this looks more like a pyramid. I think is is because Link Sleuth can only read 1 'layer' of the Nav bar at a time - it doesnt 'hover' and read the rest of the nav bar (like what can be found by searching for "href" on the page source). Question: How are search spiders going to read the site? Like in (1) or in (2). Thankyou!
Intermediate & Advanced SEO | | DigitalLeaf0