Is there an optimal ratio of external links to a page vs internal links originating at that page ?
-
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
-
I understand that multiple links fro a site dilute link juice.
Some people think that Google still operates this way. Nobody knows for sure.
However, multiple links to excellent external targets could have benefits that are enormous when compared to linkjuice loss.
On important pages I don't hesitate to place multiple links to authoritative, relevant and trusted targets.
I wonder if there is an ideal ratioof tgese two items.
No.
One should maximize both within reason and do what will impress the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Internal link from blog content to commercial pages risks?
Hi guys, Has anyone seen cases where a site has been impacted negatively from internal linking from blog content to commercial based pages (e.g. category pages). Anchor text is natural and the links improve user experience (i.e it makes sense to add them, they're not forced). Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Correct Internal Linking Flow / Keyword Cannibalization
Hi, Would like some advice re our internal linking structure and possible keyword self cannibalization on our ecommerce site.. Will try and give you an overview. Imagine this page structure: Site
Intermediate & Advanced SEO | | bjs2010
Brand 1
Brand 2
Brand 2 Shoes
Products
Brand 2 Sweaters Then say in Brand 2 Shoes page we have the shoes, e.g., the products labeled as Brand 2 Shoes "Name of Model"
Brand 2 Shoes "Name of Model" Now, what I'm worried about is that if I do a search for "Brand 2 Shoes" it should bring up my landing page right? But it doesn't, it brings up some of the products instead... I'm worried that we may be self cannibalizing some of the keywords - and thinking of changing the product page to be "Brand Name of Model Shoes" or "Name of Model Shoes by Brand" Any ideas or comments appreciated! Thanks all0 -
Would be the network site map page considered link spam
In the course of the last 18 months my sites have lost from 50 to 70 percent of traffic. Never have used any tricks, just simple white-hat SEO. Anyway, I am now trying to fix things that hadn't been a problem before all those Google updates, but apparently now are. Would appreciate any help.. I used to have a network site map page on everyone of my sites (about 30 sites). It basically would be a page called 'our network' and it'll show a list of links to all of my other sites. These pages were indexed, had decent PR and didn't seem to cause any problem. Here's an example of one of them:
Intermediate & Advanced SEO | | romanbond
http://www.psoriasisguide.ca/psoriasis_scg.html In the light of Panda and Penguin and all these 'bad links' I decided to get rid of most of them. My traffic didn't recover at all, it actually went further down. Not sure if there is any connection to what I'd done. So, the question is: In your opinion/experience, do you think such network sitemap pages could be causing penalties for link spam?0 -
Links to www vs non-www
I was having speed issues when I ran a test under Google Page Speed test and, as a result, switched to using Google Page Speed Service. This meant I had to switch my site from the non-www to the www. Since the switch my page is running faster but my ranking has dropped. What I'm trying to find out is the drop due to all of my previous links going to the non-www or is it because of the site being considered new and is more of a temporary issue. If it is a link issue I will contact everyone I can to see who will update the site address. Thanks everyone!
Intermediate & Advanced SEO | | toddmatthewca0 -
Optimize Pages for Keywords Prior to Building Links?
Greetings MOZ Community: According to site audit by a reputable SEO firm last November, my commercial real estate web site has a toxic link profile which is very weak (about 58% of links qualified as toxic). The SEO firm suggests than we immediately start pruning the link profile, requesting removal of the toxic links and eventually filing a link disavow file with Google for links that web masters will not agree to remove. While removing toxic links, the SEO firm proposes to simultaneously solicit very high quality links, to try to obtain 7-12 high quality links per month. My question is the following: is it putting the cart before the horse to work on link building without optimizing pages (with Yoast) for specific keywords? I would think that Google considers how each page is optimized for specific terms; which terms are used within the link structure, as well as terms within the meta tags. My site is partially optimized, but optimization has never been done thoroughly. Should the pages of the site be optimized for the top 25-30 terms before link building begins. Or can that be done at a later stage. Note that my link profile is pretty atrocious. My site at the moment is receiving about 1,000 unique visitors a week from organic search. However 70% of the traffic is from terms that are not relevant. The firm that did my audit claims that removal of the toxic links while building some new links is imperative and that optimization for keywords can wait somewhat. Any thoughts?/ Thanks for your assistance. Alan
Intermediate & Advanced SEO | | Kingalan10 -
Outreach - When is it important to wait vs ask for the link with the first email?
Hello, When is it appropriate to wait till the second or third email to let the person I'm outreaching to know that I want a link? Things I'm giving away: 1. Broken Link Building 2. $100 adwords traffic 3. social sharing of their URL (twitter & facebook)
Intermediate & Advanced SEO | | BobGW0