Correct Internal Linking Flow / Keyword Cannibalization
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Hi,
Would like some advice re our internal linking structure and possible keyword self cannibalization on our ecommerce site.. Will try and give you an overview. Imagine this page structure:
Site
Brand 1
Brand 2
Brand 2 Shoes
Products
Brand 2 SweatersThen say in Brand 2 Shoes page we have the shoes, e.g., the products labeled as
Brand 2 Shoes "Name of Model"
Brand 2 Shoes "Name of Model"Now, what I'm worried about is that if I do a search for "Brand 2 Shoes" it should bring up my landing page right? But it doesn't, it brings up some of the products instead...
I'm worried that we may be self cannibalizing some of the keywords - and thinking of changing the product page to be "Brand Name of Model Shoes" or "Name of Model Shoes by Brand"
Any ideas or comments appreciated!
Thanks all
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Thank you
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This is a common problem > product pages ranking instead of landing pages (or category pages). There's no silver bullet, but a few tips I can give you.
1. Make sure the landing/category pages is optimized with lots of unique content. A category page that simply links to products is going to have a hard time ranking post Panda. This means unique text, photos and external links.
2. Make sure your product pages all link back to the category/landing pages with proper anchor text. Breadcrumbs at a minimum.
3. Link your category pages to other category pages
4. Optimize your product pages for the most unique thing about them. Instead of "Brand B shoes red size 11" optimize them for "red shoes, size 11, brand B"
Keep going in this direction and you get the idea. Cheers!
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