Effectiveness of Landing Page Goal

[twenytwo]

Let's say you have a landing page that aims to get people to click on an affiliate offer.

Now to measure the effectiveness of that landing page in Google Analytics, We would bring up the page stats, like the image attached.

Would I be right in assuming the people clicking on my affiliate link (and leaving my site) would be included in the "% Exit" stat. Of course this figure also includes those that either close their browsers, or typed something in the address bar.

... And the "Bounce Rate" are those that clicked on the Back button on their browser.

Is that right?

55Qxx.png

[twenytwo]

Hi Robert,

Thanks for the great answer. You've explained it very well

Cheers!

[RobertFisher]

If they clicked on the affiliate link on the landing page that takes them to a different site, that would be considered a bounce.  If they did anything else to leave the site: Closed browser, hit back, typed in a different site, they would be a bounce. If they went to that landing page and never left and fell asleep, they would time out and that would be a bounce as well. A bounce is a single page view of the site without visiting another page.

An exit is when a visitor leaves the site for another site and will be defined by which page they left on. So, they hit landing page, looked at two others, and left from page 3. They would have exited at page 3.

Hope it helps. (Yes, for affiliate marketing it makes bounce rate a bit of a pain. You will know who tracked to the affiliate though and be able to differentiate the "true" bounce from the apparent.)