Starting a new product, should we use new domain or subdomain
-
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other?
The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Thanks for the quick reply, it will be like Coke Zero to Coke, a new product with a sub-brand that includes the main brand.
-
2009, but still very good: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Without knowing that much about what you're planning, I would suggest new domain or sub-directory.
Will this new product be newly branded or a product of the old brand. In other words, is it more like coke zero to coke or more like chrysler to dodge?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is repurposing an old sub domain better than creating a new sub domain?
We have a good sub domain like** art.ourwebsite.com** which currently sells custom canvas art. We have owned the domain since 2013 but it has only been live for the past few weeks. We want to redesign & repurpose the page to continue to sell custom canvas art but will eventually include other merchandise like mugs, tshirts, etc which wouldn't be custom. Would it be best to keep art.ourwebsite.com since is a shorter/more memorible & older sub domain or would it be best to update the name to something that encompasses our new products? Our marketing team has suggested yourart.ourwebsite.com
Technical SEO | | sb10301 -
Disavow to all domains?
Hi there, I have several versions of my domain setup in Webmaster tools. Should I upload my disavow file against all of these domains? For example.....
Technical SEO | | niallfred
If I find a link pointing to: http://www.mydomain.com from: http://www.somespammysite.com do I need to add a disavow file in Webmaster tools for all my domain versions or only the version the offending links points towards? So... Only
http://www.mydomain.com
Or
http://www.mydomain.com
http://mydomain.com
https://www.mydomain.com
https://mydomain.com0 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
How to use rel canonical?
Hi, I am having some questions about this and I think you can help me on this. Here I have the example of my problem: pagination: Suppose that I have a new with 2 pages http://www.espectador.com/noticias/208907/fernando-pereira-encuesta-de-cifra-prendio-una-lucecita-amarilla-en-el-pit-cnt you can access the first page by different ways: www.espectador.com/1v4_contenido.php?m=&id=250419&ipag=1 http://www.espectador.com/1v4_contenido.php?m=&id=250419 http://www.espectador.com/noticias/250419/alvaro-vega-fa-creo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-baja-y-asi-quedar-con-las-manos-libres Same meta descr, same body with different URLs. Can I use rel canonical in the file 1v4_contenido.php that point to the friendly url? <link rel="<a class="attribute-value">canonical</a>" href="[http://www.espectador.com/noticias/250419/alvaro-vega-fa-creo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-baja-y-asi-quedar-con-las-manos-libres](view-source:http://www.espectador.com/noticias/250419/alvaro-vega-fa-quotcreo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-bajaquot-y-asi-quotquedar-con-las-manos-libresquot)"/> do I have a loop here? The rel canonical can goes in the page 1? Thanks
Technical SEO | | informatica8100 -
Should a 301 from a penalised domain to a new domain be removed?
A business traded on a domain let's say example.COM which was heavily penalised due to non-removable spammy back links. Their previous SEO advised them to set up on example.CO.UK but redirected example.COM to example.CO.UK. Example.CO.UK ranks very poorly, presumably due to being 'tarred with the same brush' i.e. attributed with the ills of example.COM. Will it do any good to remove the redirect or is example.CO.UK now doomed as well?
Technical SEO | | Ewan.Kennedy1 -
Domain redirect
Recently we launched a site under a new domain, the site is doing well under the URL. Client calls me today and would like to have another domain he owns point to the new site. The domain he has has no history and no content. He is under the impression that people are looking for him by typing in www.domainxyz.com. I attempted to explain otherwise to him, but I lost. Question, what are the drawbacks of taking this domin and doing a perm redirect via . Httpaccess file?
Technical SEO | | VanadiumInteractive0 -
How do I use only one URL
my site can be reach by both www.site.com and site.com. How do I make it only use www?
Technical SEO | | Weblion0 -
.com domain is an iframe copy of a .net domain?
Hey folks, This one is over my head. I'm helping out a friend's dental office website (www.capitolperiodontal.com), and their home page source code points to the .net TLD for its content apparently: | | <title></span>http://www.capitolperiodontal.com/</title> http-equiv="content-type" content="text/html" /> rows="100%" id="dd_frameset_0001"> src="http://www.capitolperiodontal.net/" name="dd_content_0001" framespacing="0" frameborder="0" noresize="noresize" title="capitolperiodontal.com" /> <noframes></noframes> My idea was to load all the content from the .net to the .com, then redirect the .net to the .com as it has better domain authority and is, well a .com. Any insights what this iframe biz is all about and if my strategy above is ok? Many thanks folks! john
Technical SEO | | juanzo0070