Best way to combat spammy links
-
Hi folks.
A client of mine has taken to building spammy links from commenting on forgein blogs etc. Since hes started this his site has totally dispeared from the SERPS apart from company name searches.
I'd be really interested to hear your thoughts on how to bets combat this?
Many thanks in advance
-
Here's some more advice about what to do if bad links are pointing at your site, from some SEOmoz blog posts.
http://www.seomoz.org/blog/6-ways-to-recover-from-bad-links
http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
-
Nice Doug, you bring up a good point and that is to not assume the spammy links are the (only) cause. I would:
1. Ask your client to stop doing that
2. Comb through Google Webmaster Tools for errors - 80% of the time you'll find what need in there.
3. Do what Doug suggests which is run a check on the site to be sure its not some sort of on page factor - dont forget the often overlooked things; robtos.txt meta robots, xml sitemap etc.
4. And finally what Doug suggests: building quality links to balance out the negative ones is essential.
-Dan
-
I believe the best way to tackle this is by getting some good quality links and try to educate the client so that he knows how to spend his time effectively building links/relationships that are going to be beneficial.
Are you sure that the spammy links are the only reason the site has disappeared form the SERPS though?
Have there been any changes to the site that have affected the relevancy of pages for your target keywords? Has there been a change in the competition? As well as gaining the spammy links, have you lost any good links from good authoritative sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy backlinks
I am very new to this site and need some help. I have two spammy backlinks in my report that were done by my host provider as I hired them for SEO. When I click on the web site there is no where to contact them. I can only subscribe to their group and I sure don't want to do that. Is having two ranking as an 8+ awful. I don't know if I should do the Disavow route or not.
Link Building | | kelkolkta0 -
What is the Best Way to Select a Company for Linkbuilding?
We need a few more links, who doesn't, and I've been looking at outsourcing it. Having checked out Moz posts to get an idea of best practice it seems that most link builders that responded to my Elance advert would give me links that would get me penalised either now or in the next update or two by Google. Leaving aside the frequent mentions of link wheels on potential SEOs sites, the main problem seems to be that I cannot believe that any content generated will be of any value to anyone other than as a pseudo contextual basis for the link "Bats are a flying mammal. They use sound waves to navigate. Sound is used in hearing aids. blah blah. blah." So how do you find decent link builders? How do you validate them? What are the key questions to ask? What are the red flags?
Link Building | | Zippy-Bungle0 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Links I am not Building?
Hi All, I check webmaster multiple times on a daily basis, and I noticed some links that I have not worked on and look a bit spammy, is it possible for people to purposely pont bad links in my direction? If that is the case is there a way for me to remove them myself? Also the number of total backlinks are very different in Webmaster and my Open Site Explorer, is this normal? Thanks again !
Link Building | | TP_Marketing0 -
What is the best platform or tool for Link Management?
I'm looking at Raven Tools and Wordtracker's Link-Builder, and am open to others.....Any thoughts, recommendations or insights would be appreciated. Thanks!
Link Building | | WhiteCap0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0