How to get better URL description when ranking #3
-
OK, last question of the week. I promise. I'm doing something right. I distribute for manufacturers. For some of my less known manufactuers I am #3 or #2 rank. For my main product the manufacturer is #1,2 with some numerical code as the discription.
The manufacture will sell direct. To get the customers attention I need to PPC, and luckily it's inexpensive.
Is there any way to control what the content is of the listing?. I would like to state in my #3 rank " 10-10-PP, In stock, same day shipping, best pricing."
Does Google choose what to display and if so is there some where on my site I can influece this? For you experts, perhaps this is the joke of the week.? Please do not have a heart attack when laughing.
-
The short answer is that you write the description when you advertise via Google Adwords. You will enter the description into Google Adwords when you setup your ad(s).
I agree with AWCthreads - you should either spend a lot of time learning about Google Adwords, or you should hire a firm with experience (PM if you're interested in how we can help you in this regard).
-
Mike, after going down this road ourselves I suggest you spend abundant time learning about AdWords. It is very involved and a discipline of its own. Yes, you can create the ad yourself and include the content you want. Understand this: you may think it looks inexpensive based on CPC info in AdWords, but how you set up your campaign will influence how much you pay and you may wind up spending (and losing) more than you think.
Ultimately, we wound up hiring out a company to manage our PPC. SEO and PPC go hand-in-hand but it is very labor/time intensive and we chose to do our SEO in house and hire out the PPC (at least for now).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL in russian
Hi everyone, I am doing an audit of a site that currently have a lot of 500 errors due to the russian langage. Basically, all the url's look that way for every page in russian: http://www.exemple.com/ru-kg/pешения-для/food-packaging-machines/
Intermediate & Advanced SEO | | alexrbrg
http://www.exemple.com/ru-kg/pешения-для/wood-flour-solutions/
http://www.exemple.com/ru-kg/pешения-для/cellulose-solutions/ I am wondering if this error is really caused by the server or if Google have difficulty reading the russian langage in URL's. Is it better to have the URL's only in english ?0 -
Shall I change duplicated product descriptions if I am top ranking result and was first to publish it?
about 20% of total 500 products in our shop have a manufacturer product description, which appears repeatedly on maybe 10 other sites and also on ebay and amazon. Issue is just with our own brand. We have another brand website where we publish the same product descriptions as well (google knows that we own both sites). The product description was first published on shop website before anywhere else and we are ranking number one for the product despite quite strong competition and we outrank our brand website as well. Which of the following options would you opt for? keeping the description and just adding some unique content replacing the complete product description by a new one
Intermediate & Advanced SEO | | lcourse0 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Which Domain is better
Which domain is better for SEO. vehiclewrapslasvegasnv.com Or vehicle-wraps-lasvegas-nv.com Thanks in advance for your help.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Getting individual website pages to rank for their targeted terms instead of just the home page
Hi Everyone, There is a pattern which I have noticed when trying to get individual pages to rank for the allocated targeted terms when I execute an SEO campaign and would been keen on anyones thoughts on how they have effectively addressed this. Let me try and explain this by going through an example: Let's say I am a business coach and already have a website where it includes several of my different coaching services. Now for this SEO campaign, I'm looking to improve exposure for the clients "business coaching" services. I have a quick look at analytics and rankings and notice that the website already ranks fairly well for that term but from the home page and not the service page. I go through the usual process of optimising the site (on-page - content, meta data, internal linking) as well as a linkbuilding campaign throughout the next couple of month's, however this results in either just the home page improving or the business page does improve, but the homepage's existing ranking has suffered, therefore not benefiting the site overall. My question: If a term already ranks or receives a decent amount of traffic from the home page and not from the page that its supposed to, why do you think its the case and what would you be your approach to try shift the traffic to the individual page, without impacting the site too much?. Note: To add the home page keyword target term would have been updated? Thanks, Vahe
Intermediate & Advanced SEO | | Vahe.Arabian0 -
URL - Keywords
My domain name contains my top two keywords. Am I penalized if I create another page where I add my domain key words a 2nd time after the domain name along with a subcategory and the name of a state. I don't know what white hat and black hat is so I want to make sure I stay white hat. Also I didn't know it but is it true that your title shows up in your domain name?
Intermediate & Advanced SEO | | Boodreaux0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0
