Can Anyone Explain Ranking Drop?!?
-
Good Morning,
I'm hoping someone out there can try and help me figure out what has caused my site to drop from #6 to #10 to #14 and now #19 for my main keyword.. ( My Site is : http://goo.gl/JgK1e )
I am convinced that my site has the best/most unique content in this niche. Every other site uses the same manufacturer descriptions and info and i have added text to certain pages to try and give them more unique content.
I believe that my site is very easy to use and navigate, and should be considered a great user experience...
Any guidance or help would be greatly appreciated.... Thanks
-
Thanks, i will look into fixing these issues immediately.
appreciate your help..
-
I was refereing to the largest peice of text in grey. what text is left is very thin. much of it the same.
There are many pages that do have the same title of description, for example 224 page habvbe this description
"Plastic Storage Bins has the lowest prices on Plastic Bins, Plastic Containers
and Wire Shelving Units with shelf bins or stacking bins. 888-999-6099"As for un-necessary redirects
The link to "http://plasticstorage.com/plastic-storage-specials.html" has resulted in HTTP redirection to "http://plasticstorage.com/plastic-storage-specials".
The link to "http://plasticstorage.com/plastic-bins-stackable.html" has resulted in HTTP redirection to "http://plasticstorage.com/plastic-bins-stackable".
The link to "http://plasticstorage.com/wire-shelving.html" has resulted in HTTP redirection to "http://plasticstorage.com/wire-shelving".
The link to "http://plasticstorage.com/plastic-bins-stackable/quantum.html" has resulted in HTTP redirection to http://plasticstorage.com/plastic-bins-stackable/quantum.
I assume you want friendly urls, but if you have internal links to the old urls, you will get un-necessary redirects, each one losing link juice.
I use the Bing SEO Toolkit that sees exactly what Bing sees, it sees 3868 of them each one leaking link juice.
-
I can't tell you why it is dropping, but here are my observations as a small business webmaster--not an seo pro.
I liked the overall ease of finding the products and the look of your site for the type of product you offer.
When I use the On Page Optimization tool for our website, I've noticed that it takes a while to see improvements in rankings--several weeks.
I see that this is a work in progress. If you continue to add descriptive unique content, you should see results in the long term. The pages where you have added descriptive text look good, but many of the individual product pages are bare bones.
In the Medical Carts section, I couldn't get to any of the products.
I looked at the Page Speed and there are a few things you could do to help improve it in the long term.
You can do this as you work on individual pages. One trick I use when I use Page Speed is to copy the Page Speed results for a page into Notepad. Seeing the scores helps you know where to make changes. Here is a sample from one page:
Enable compression
[Score: 84/100]Enable Keep-Alive
[Score: 6/100]Leverage browser caching
[Score: 0/100]Serve resources from a consistent URL
[Score: 0/100]Combine images into CSS sprites
[Score: 40/100]Minify JavaScript
[Score: 5/100]Avoid bad requests
[Score: 100/100]Hope this helps.
-
Thanks for your help...
/catalog/product/view/id/1003/s/q...
/catalog/product/view/id/3387/s/w...
You say those two pages (above) have the same text... No they don't... The breadcrumbs appear the same (that is an error which we are trying to fix) but the titles, descriptions, pictures and text are all unique to the specific product you are viewing...
You also have over 3800 un-necessary redirects, each one leaking link juice. -- Can you please give me an example or two? My SeoMoz crawl shows 1 301 redirect and 0 302's... please provide something so i can see what you mean...
Thanks for spending the time to help me out...
-
I had a look at a few pages and i am not convinved that they have unique content. these 2 pages for example are not very unique, they both have the same text,
/catalog/product/view/id/1003/s/qus993/category/58/
/catalog/product/view/id/3387/s/wr54-1236c/category/58/
I can’t tell you why your rankings have dropped maybe Google has found a load of doggy links and dismissed them, I don’t know.
But I can tell you have a lot of problems in your site that are not helping your rankings.You also have over 3800 un-necessary redirects, each one leaking link juice. I say un-necessary because the links are internal links and you could point then at the correct destination and avoid the redirect and the leak. An example.
The link to " /plastic-storage-specials.html" has resulted in HTTP redirection to " /plastic-storage-specials".You have many pages with contains a large amount of script code.
http://thatsit.com.au/seo/reports/violation/the-page-contains-a-large-amount-of-script-codeYou have 25 css pages excluded by robots.txt, it is my belief that search engines do not like this, you could be hiding content with css, it does not help them trust your site.
You have many pages with duplicate titles or description .
There are various other problems but these look like your main ones
-
I guess you're all having trouble seeing any errors that would cause this type of drop (as am I)...
I followed all of SEOMOZ's on page advice (and have a grade of A through SEOMOZ), created backlinks through their list or directories, use their link aquisition tool to get more places to link and put highly unique, valuable content on the pages and my rank is still dropping...Help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking content for phrases that don't exist on-page
I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
On-Page Optimization | | JCN-SBWD
“Copyright free rock music"
“Uncopyrighted rock music”
“Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.0 -
How can i increase DA of my site?
hello everyone, I have my 4-month-old blog, PA of the website is 17 yet DA is as yet 5. I don't have the foggiest idea how to expand the DA of the site. It would be ideal if you propose to me how to expand the DA of Site get best jigsaw Thanks
On-Page Optimization | | Salman425521 -
Ranking for a word when your image is showing up as #2?
I'm trying to rank for several specific words in my industry. I've noticed that many of the pages I'm trying to rank for the specific words, the main image of the page is being ranked. So my question is should I still try to rank my page even though the image is ranking as the first image displayed in the google results. Will this count against me by Google if I do? Or should I try to make the image being ranked more enticing for google searchers to try to increase traffic? Right now the images are not generating many clicks.
On-Page Optimization | | mr_w0 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
Rankings drop since switch to https
Switched hosting companies, and then switched to https for the entire marketing site as a result of needing the security for the signups. Rankings in several (most areas) have tanked since then. Site hasn't changed otherwise, is responsive, fast, and spidered well. See: http://pisoftware.com I FEEL like the redirection is being handled properly, but I can't be sure. Moz reporting duplicate content on the homepage between http and https - but I honestly don't know why. Any help - ANY - is appreciated. Hair being pulled out, and I don't think I'll look good completely bald. 🙂 Kelly
On-Page Optimization | | Kellster0 -
Need YouTube Tips for ranking videos using keywords
Hi, I'm working on building explination videos to had to our site. The video will be publish on a new YouTube channel I will create and the YouTube file ad to web site. How and Where to use keyword on YouTube to rank well? Is there some tips I should know to bring traffic to site using YouTube? Can anybody give some tips? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Will unstyled bold tags help ranking
I intend using Bold tags to add emphasis but I don't want to
On-Page Optimization | | YGF
actually show bold words
so have amended by css. are the B tags enough to help with SEO or will my amended
CSS damage the effect? Many thanks,Sinead0 -
Troubleshooting Drop in Rank - could it be one of these?:
At nlpca(dot)com, we've had a drop in rank of like 13 slots for our main term "NLP". Could this be caused by?: Adding keywords to title and meta tags that are not completely relevant to page. For example, "degree programs" on this page http://www.nlpca.com/DCweb/nlp-salt-lake-city-and-bay-area The word "degree" and "programs" do not show up on that page, but "program" does. Our courses are 'certification programs' but maybe 'degree programs' is not close enough. Adding keywords to title that do not show up in page. The same keyword "degree programs" is a good example. Another example is the keyword "learn about NLP" on this page: http://www.nlpca.com/DCweb/learn-about-nlp-techniques Targeting 2 different locations (California and Utah) Having our title 2 characters too big on the home page (we used to) And lastly, Do you think our ranking drop is reversible if it's on-site SEO? Thanks!
On-Page Optimization | | BobGW0