Can Anyone Explain Ranking Drop?!?

[Prime85]

Good Morning,

I'm hoping someone out there can try and help me figure out what has caused my site to drop from #6 to #10 to #14 and now #19 for my main keyword.. ( My Site is : http://goo.gl/JgK1e )

I am convinced that my site has the best/most unique content in this niche.  Every other site uses the same manufacturer descriptions and info and i have added text to certain pages to try and give them more unique content.

I believe that my site is very easy to use and navigate, and should be considered a great user experience...

Any guidance or help would be greatly appreciated.... Thanks

[Prime85]

Thanks, i will look into fixing these issues immediately.

appreciate your help..

[AlanMosley]

I was refereing to the largest peice of text in grey. what text is left is very thin. much of it the same.

There are many pages that do have the same title of description, for example 224 page habvbe this description

"Plastic Storage Bins has the lowest prices on Plastic Bins, Plastic Containers
and Wire Shelving Units with shelf bins or stacking bins. 888-999-6099"

As for un-necessary redirects

The link to "http://plasticstorage.com/plastic-storage-specials.html" has resulted in HTTP redirection to "http://plasticstorage.com/plastic-storage-specials".

The link to "http://plasticstorage.com/plastic-bins-stackable.html" has resulted in HTTP redirection to "http://plasticstorage.com/plastic-bins-stackable".

The link to "http://plasticstorage.com/wire-shelving.html" has resulted in HTTP redirection to "http://plasticstorage.com/wire-shelving".

The link to "http://plasticstorage.com/plastic-bins-stackable/quantum.html" has resulted in HTTP redirection to http://plasticstorage.com/plastic-bins-stackable/quantum.

I assume you want friendly urls, but if you have internal links to the old urls, you will get un-necessary redirects, each one losing link juice.

I use the Bing SEO Toolkit that sees exactly what Bing sees, it sees 3868 of them each one leaking link juice.

[zharriet]

I can't tell you why it is dropping, but here are my observations as a small business webmaster--not an seo pro.

I liked the overall ease of finding the products and the look of your site for the type of product you offer.

When I use the On Page Optimization tool for our website, I've noticed that it takes a while to see improvements in rankings--several weeks.

I see that this is a work in progress. If you continue to add descriptive unique content, you should see results in the long term. The pages where you have added descriptive text look good, but many of the individual product pages are bare bones.

In the Medical Carts section, I couldn't get to any of the products.

I looked at the Page Speed and there are a few things you could do to help improve it in the long term.

You can do this as you work on individual pages. One trick I use when I use Page Speed is to copy the Page Speed results for a page into Notepad. Seeing the scores helps you know where to make changes. Here is a sample from one page:

Enable compression
[Score: 84/100]

Enable Keep-Alive
[Score: 6/100]

Leverage browser caching
[Score: 0/100]

Serve resources from a consistent URL
[Score: 0/100]

Combine images into CSS sprites
[Score: 40/100]

Minify JavaScript
[Score: 5/100]

Avoid bad requests
[Score: 100/100]

Hope this helps.

[Prime85]

Thanks for your help...

/catalog/product/view/id/1003/s/q...

/catalog/product/view/id/3387/s/w...

You say those two pages (above) have the same text... No they don't... The breadcrumbs appear the same (that is an error which we are trying to fix) but the titles, descriptions, pictures and text are all unique to the specific product you are viewing...

You also have over 3800 un-necessary redirects, each one leaking link juice.  -- Can you please give me an example or two?  My SeoMoz crawl shows 1 301 redirect and 0 302's... please provide something so i can see what you mean...

Thanks for spending the time to help me out...

[AlanMosley]

I had a look at a few pages and i am not convinved that they have unique content. these 2 pages for example are not very unique, they both have the same text,

/catalog/product/view/id/1003/s/qus993/category/58/

/catalog/product/view/id/3387/s/wr54-1236c/category/58/

I can’t tell you why your rankings have dropped maybe Google has found a load of doggy links and dismissed them, I don’t know.
But I can tell you have a lot of problems in your site that are not helping your rankings.

You also have over 3800 un-necessary redirects, each one leaking link juice. I say un-necessary because the links are internal links and you could point then at the correct destination and avoid the redirect and the leak. An example.
The link to " /plastic-storage-specials.html" has resulted in HTTP redirection to " /plastic-storage-specials".

You have many pages with contains a large amount of script code.
http://thatsit.com.au/seo/reports/violation/the-page-contains-a-large-amount-of-script-code

You have 25 css pages  excluded by robots.txt, it is my belief that search engines do not like this, you could be hiding content with css, it does not help them trust your site.

You have many pages with duplicate titles or description .

There are various other problems but these look like your main ones

[Prime85]

I guess you're all having trouble seeing any errors that would cause this type of drop (as am I)...

I followed all of SEOMOZ's on page advice (and have a grade of A through SEOMOZ), created backlinks through their list or directories, use their link aquisition tool to get more places to link and put highly unique, valuable content on the pages and my rank is still dropping...Help