How to set up Adwords Account for Keyword Research
-
Hello,
At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research.
Our site is already doing well but we want to make sure we are targeting all the appropriate terms.
What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching.
Thanks!
-
And by the way - thanks John and David for such good responses so far
-
So what percentage of the total keywords will the Adwords keyword tool find for me, 80%? 90%?
We've already got 500 keywords from Google Analytics, and about 300 implimented on our site.
I'm trying to come up with the cheapest strategy.
-
If your goal is keyword research only you want to use exact match and use the keyword tool for ideas. Seo rankings on a keyword is like a exact match in adwords.
If you are using it to find new words i would use the modifier + match type
-
I would start with exact or phrase match keywords, as broad match can go quickly through your budget. If you know of queries you don't want ads to show for right away, go ahead and put those negatives in (also as either phrase or exact). Watch what queries are being triggered closely as the campaign runs. If there are queries that are getting phrase matched that are doing well, you can add them to your keyword list. If there are poor performing queries, you can add more negatives (based on your opinion or performance), or delete the keyword which is matching the query. If your exact or phrase match keywords are doing well, then I would try broad.
You can see the actual queries by going to the Keywords tab, and in the "See search terms..." droplist, selecting "All".
Also, have you considering trying any display network advertising? Remarketing campaigns can be relatively inexpensive, and convert well, so you might want to try setting that up first. Remarketing would be targeting people that have already visited your site before.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Quality Score is 8/10
Hi, I have few keywords in my Adwords search campaign with quality score 8/10. When I checked everything is above average like 1>Ad relevance 2> Landing Page Experience 3> Expected click through rate.to If everything is above average what to improve to get quality score 10/10?? I'm using most of the ad extension Thanks
Paid Search Marketing | | Alick3000 -
Adwords Customizers - Possible to show different prices by country of visitor in adwords using adwords customizers?
Is it possible to show different prices by country of visitor in adwords using adwords customizers? I would like to avoid having to setup campaigns for each country, in order to show country specific prices in adwords. thanks
Paid Search Marketing | | lcourse0 -
Do Adwords affect organic rank?
I used to rank 2 for "guitar outlet" I just dropped to under 50th. Only change I made was to pause a Adwords campaign where I was including that keyword. Oddly enough, I believe I ranked high for that keyword BEFORE I added it as a keyword, but I cant be 100% sure due to lack of timing notes. But is it common for adwords to affect organic? If not...where do I start to look for the answer as to why it dropped?
Paid Search Marketing | | Retail_Endeavors0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Keyword Traffic - Does this count paid traffic?
I'm looking at keyword rankings, and specifically at the number under "Keyword Traffic" for one of my keywords, which is described as "how many visits this keyword has generated for your website". We run adword campaigns for some of these keywords. I'm wondering if this number is tracking visits from adwords or is this only organic?
Paid Search Marketing | | mboynton0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
Adwords "Display Network" tab buggy?
Anyone else notice the new Display Network tab in Google Adwords is buggier than a cheap NY motel bed? Everytime I load it in firefox I end up twiddling my thumbs for several minutes before hard closing the program. Very frustrating morning... In case anyone else is feeling this pain, I just tried it in opera and it finally loaded ok.
Paid Search Marketing | | AdoptionHelp0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0