Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adwords Bulk Discount
-
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
-
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
-
That's clearly deceptive pricing. By Adwords partner standards they must share costs of Adwords campaigns.
Report them.
-
Call google ask them
-
We've no intention of using them... Just that they've made these claims that there is some magic Google agency discount out there somewhere! But I can't find any evidence of such...
-
I would check into them over billing the price per click etc
-
No and thats the big issue here, you get reports on their 'platform' only, no access to the actual adwords account...
-
who's credit card is on the adwords bill? Maybe they are lying about clicks and costs- do you get access to account?
-
Asked exactly that... They reckon they make their commission on part of the discount they receive through from Google.... So say they receive a 10% discount, they are passing 5% on to us... Essentially i'm looking to discredit their claim that they receive some sort of special pricing from Google...!
-
if they dont charge a management fee how do they make money?
-
Yep eating into the management fee was my original thought but, they claim they don't charge a management fee! I just can't understand how they're making such a claim... Bizzarre...
-
We manage accounts over 50k a month and get no discounts from our google account reps. My guess is they are just factoring it into the management fee likeAlastair said
-
I don't think they do offer discounts, they'll probably just absorb it in their management fee instead. Google does have a partner program where you add budget in bulk, but I haven't heard of discounts
http://www.google.co.uk/intl/en/ads/premiersmbpartner/partners-details.html#eligibility
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0 -
Does anybody know of a good bulk import http response checker? The one I was using has disappeared and I can only find checkers that only take one URL at a time.
An example of something I'm looking for but I want to check multiple checkers: http://web-sniffer.net/
Paid Search Marketing | | SWKurt0