New gTLD's, buy or wait and see?
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Is the new gTLD scheme from ICANN worth the money? I manage a brand relatively well-known in our own market segment. Would I benefit from moving from .com and national TLDs for my international sites to my own brand TLD? Are there any obvious SEO pros and cons?
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I'm not a expert on the SEO-bit, but generally i wouldn't bother with it. You have existing domains that work well, you have site(s) that's known in your market-segment and a well-known brand. In my opinion it won't do you any good to use http://a.brand instead of http://brand.com . .com-domains and national TLDs are well known amongst the users of the internet, new things/weird domains tend to scare people.
But if you/your company can afford to get a gTLD for your brand it would probably be a nice thing to just have "lying around" just in case. But i wouldn't bother spending a lot of work on it.
Edit: Checked your company, seeing that it's a furniture-company i wouldn't bother with it at all. Your customer-base seems to be "all the people". "All the people" are usually happy as long as they can find your-company.com/.no and so on.
OT: Nice to see more norwegians in here. Hi!
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