What tools should i use to research the following site
-
Hi i am researching the following site http://www.telegraph.co.uk/travel/ and i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google.
i am new to the semoz tools so i would like help in using them to study this site and other sites, can anyone please let me know what i need to do and what tools i need to use to research this site and find the links to the site and how they are achieving great success
many thanks
-
You can try SEMrush to get possible competitors keywords, although I hear you shouldn't trust the data 100% but it could give you some ideas.
You can also run the domain through Google AdWords tool and see what words it suggests.
-Dan
PS - Look at their meta keywords tag. The tag does nothing, but most people don't realize that and put their keywords in there anyway.
-
on the site i shown you, it is part news but then mostly holiday reviews and ideas, travel advice, it is only very small amount of travel news.
My site, the home page, i want to focus on holiday news, about travel agents, good deals etc and then other parts of the site i will focus on cheap deals, travel reviews, uk holidays etc
-
Diane,
You have asked a great question as it is one that is regularly asked and it points out a common error we all make when looking at a competitor's site. Thanks.
You said, "i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google." There are two things here: first what keywords they are using to gain traffic and, second _what tools you need to use to research how they are achieving great success with Google. _
On keywrds they are using to gain traffic, I would say they are using travel and review (I simply looked at the page and then used the mozBar to look at meta, title tags, url , etc. You could also use the term extractor from SEOmoz.
On tools to research how they are succeeding with Google, I am going to ask that you keep this private (and anyone who reads it as well) because it is a proprietary methodology that I have developed but will share with you. I call the tool - my eyes. Yes, my eyes. I look at the page and see what someone else sees. When I look at this page and then at yours, yours is a travel site and theirs is a news site with fresh content, not cramped, real stories, etc. So, they have made a travel site into a source of information and there is no blatant, in-your-face this deal or that deal. They are not worried about how many times a given keyword is used and that is smart. They simply report happenings, etc. the first two things I saw when I opened the page were: A solitary polar bear and a nipple. In no way was this a screaming travel site.
So, term extractor and my eyes are the only tools I would use for this.
Best,
-
I'm new to seomoz as well but I believe this is what you want: http://www.seomoz.org/term-extractor in order to find out the targeted terms.
Discover information about backlinks with http://www.opensiteexplorer.org/. Choose to filter the results down to just external links as it is no surprise that telegraph pages will contain highly valuable internal links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why isnt my site in top 10 SERPs?
Our website, https://www.tradewindfinance.com, hasnt improved ranking for keyword " international trade finance companies." we average around the 10th page of Google SERPs. Our DA, PA, and links are higher thank the top 10 competitors. What are we doing wrong or what can I do to increase rank?
Moz Pro | | solution.advisor0 -
Other tools to check keyword competition/difficulty
I really like the Keyword Analysis tool/process at MOZ, particularly the composite score of keyword difficulty. However, on my budget/account level I can only check 400 kw's per day and sometimes that's not enough. So my question is... What other tools do you rely on or recommend to provide a preliminary measure of competition for a keyword? Not Adwords competition, but the kind of analysis Moz does by looking at specific ranking factors like phrase the page authority, domain authority, kw in title tag, URL, anchor text, number of external links to the page, etc. Are there any other tools you'd recommend for checking those kind of competition/difficulty factors for a keyword? I know SpyFu.com, Open Site Explorer, Majestic, etc will provide backlink metrics, but hoping for something more comprehensive. Thanks!!
Moz Pro | | flyntime_tx
Mike0 -
Where is the crawl test tool located in this new site?
Hi there, Where is the crawl test tool located in this new moz site? Formerly it was, http://pro.seomoz.org/tools/crawl-test Hope you can help. Thanks:)
Moz Pro | | steveovens1 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
Open Site explorer
I checked some of the results with OSE that ranked top on Goolge SERPS that have high Domain Authority,Page Authority 1 and content on the website's particular page is thin. How come they rank high when PA is very low?
Moz Pro | | Frost0 -
No follow Internal Links
Hello, I am comparing my site with my competitors. According to Open Site Explorer, my site has 541 internal follow links, and a total of 1,286 total internal links, implying I have 745 no follow internal links. I tried to drill into these internal no follow links using the "Inbound Links" report in OSE. But I'm receiving an error stating that No Data is Available for this URL. Does anyone have any insight to this? I'd really like to understand where those no follow links are coming from. Thanks in advance. eh70
Moz Pro | | TheBOTWGuys0 -
Ruling out subfolders in pro tool crawl
Is there a way to "rule out" a subfolder in the pro dashboard site crawl? We're working on a site that has 500,000+ pages in the forums, but its the CMS pages we're optimizing and don't want to spend the 10k limit on forum pages.
Moz Pro | | DeepRipples0 -
A tool to submit websites in directories
Hello I am looking for a tool to help me to submit websites in directories, something like the yooda tool. http://www.yooda.com/outils_referencement/submit_center_yooda/ This tool seems good no? do you offer something similar at seomoz? or where could I find some similar tools and in which languages is it available?
Moz Pro | | bigtimeseo2