Local Business schema / markup
-
What markup should local businesses employ on their website?
I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
-
Hi MVBryanB,
There are a variety of choices available to you in terms of markup. The main benefit of Schema is that Google, Bing and Yahoo have all agreed on it as a standard. I highly recommend that you read Mike Blumenthal's article on this subject from last autumn, as well as all the comments following it:
Take special note of the free Schema tool Mike links to. I think this resource is exactly what you are looking for.
Miriam
-
I use schema, it will work fine with rich snippets in SERPs. Everything a typical local business should need is covered... Is there a specific rich snippet you have in mind for a business?
I use this as an easy schema code generator: http://www.microdatagenerator.com/local-business-schema
Once you've got it enabled, check your implementation with the snippets tester: http://www.google.com/webmasters/tools/richsnippets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rich Snippets - Easy Come / Easy Go!
Hi Guys, I've been trying like mad to get Rich Snippets (star ratings, price, availability) to show for product page results for www.evo.com. What's very strange is when I test my product page URLs in the Structured Data Testing Tool, the previews look great and the extracted data is what I'd expect. I am however getting "missing price" errors for every item in the Structured Data report in Webmaster Tools - which seems contradictory to what the testing tool shows. The error description says this can prevent Rich Snippets from showing. If anyone here could take a look at the schema.org/Offer markup on one of our product pages and see if they can see anything wrong with our price markup I would greatly appreciate it! The plot thickens.... What's even stranger is that when I submit product page URLs (that have reviews) to Google's index using Fetch as GoogleBot, the Rich Snippets appear - but then disappear sometime in the following day(s). The only thing I can think of is somehow my Merchant Center feed (which contains "product_review_count" and "product_review_average") which runs nightly is somehow 'breaking' the Rich Snippets that are generated after the page has been crawled. Any advice is greatly appreciated!
Intermediate & Advanced SEO | | evoNick
Will0 -
Mircodata markup container in body of page
I have a question about the "container" that's created whenever microdata markup is applied. What is the purpose of this? I know Google says it helps them understand your content etc. but it creates a really bad eyesore wherever microdata markup is used. Basically a box with all the markup details right there in the body. Has anyone else experienced this? Is this why microdata markup has been so slow to be adopted by webmasters? I understand "hiding" the box in your CSS is not a good idea either. Any help would be appreciated. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
Should (and could) a nation wide store compete on local terms?
For example: Can I create a page per each store with it's location including a map? Would it assist in local results?
Intermediate & Advanced SEO | | BeytzNet
Are there any other ways to "push" local results for a nation wide site? Random example:
For a computer store selling computers:
"buy computers NJ"
"buy computers Boston" Thanks0 -
Duplicate Page Content / Titles Help
Hi guys, My SEOmoz crawl diagnostics throw up thousands of Dup Page Content / Title errors which are mostly from the forum attached to my website. In-particular it's the forum user's profiles that are causing the issue, below is a sample of the URLs that are being penalised: http://www.mywebsite.com/subfolder/myforum/pop_profile.asp?mode=display&id=1308 I thought that by adding - http://www.mywebsite.com/subfolder/myforum/pop_profile.asp to my robots.txt file under 'Ignore' would cause the bots to overlook the thousands of profile pages but the latest SEOmoz crawl still picks them up. My question is, how can I get the bots to ignore these profile pages (they don't contain any useful content) and how much will this be affecting my rankings (bearing in mind I have thousands of errors for dup content and dup page titles). Thanks guys Gareth
Intermediate & Advanced SEO | | gaz33420 -
Authorship/Ranking when 2 separate authors
Hello, We've got a pdf with, on the front page "by author 1 and author 2" Author one published the PDF and sits at rank 3 Author 2 is us (on a completely different website than author 1) How can we rank highest, and can we use google authorship? Can we get our picture next to the article? Let me know if we need to convert to html for (1) and/or (2)
Intermediate & Advanced SEO | | BobGW0 -
Schema markup for videos: Are video schema tags only for use on video hosted by a site or do they also apply to embedded videos hosted on YouTube?
We do not currently have a native video hosting solution for our site and instead embed videos that are hosted on YouTube. Can video schema markup be used for YouTube hosted video? Thank you.
Intermediate & Advanced SEO | | lwalker0 -
Google top results API / scraper?
Hi, Does anyone know of an API/scraper that would allow you to get the top N Google search results for a given query? Ideally the results would be "neutral" (no personalization, no localization, etc.) Thanks!
Intermediate & Advanced SEO | | anthematic0 -
What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc. So how would I get him to come up in the search engines in more locations than just Phoenix?
Intermediate & Advanced SEO | | cgray010