Stars (Votes) in SERPS
-
Anyone seen these before?
Small stars representing 'votes'? What's all this about?
-
The voting is part of the website shown in the SERP. Just think of a SERP showing some products including an amazon offer. Amazon added the information from their customers product reviews using rich data etc. Google uses this rich data information to display these stars.
But however, not all sites using rich data snippets get those stars.
-
The votes you need to take care of on your end. Facilitate voting for your users and use the result to set a meaningful value in the following meta:
<meta < span="">itemprop="reviewRating" content="5.0" /></meta <>Users are not able to vote from the SERPS. The SERPS only display results, and the stars/votes is a rather good way of showing google searchers that you have some valuable information. Also, graphically, SERPS with stars catches the eye.
I would say, if used properly, the stars can have a positive effect on clicks from Google SERPS.
-
So where do people vote?
Say I list hundreds of cars, do people vote if they like a car? What about in search results pages? do people vote there too?
Does anybody think this helps them in SERPs?
-
Ouch Miranda, I'm sorry. I provided you with the links to the Dutch articles. I hoped Google was that smart changing it to your own language, these are hopefully the right links:
-
We have these stars for some reviews we have made. Using the following three metas we have stars in our SERPS, which really helps us distunguish from some of our competitors.
itemprop="reviewRating" content="5.0" />
itemprop="datePublished" content="2012-01-07" />
itemprop="itemReviewed" content="TEXT" />
Hope this can be helpful.
-Rasmus
-
ahhhhhhhhhhhh.... how do I change to English
Thanks for your answer!
-
Hi Miranda,
Absolutely, the stars/ votes are part of the different rich snippets from Google. They got a couple of different snippet styles, which could be found here and here. If you would like to have the stars/ votes yourself you'll have to provide Google with the data by using, for example: Schema.org or hReview.
Hopefully this answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
My competitor pushed me down the SERP out of nowhere. How do I fix this?
Hi, my ecommerce site used to rank #2 (my homepage) for my primary keyword on Google for over a year. #1 has always been my competitor's homepage. Since Monday 10/10, my competitor's Shop page -- which uses this keyword only 6x within the content of that page and has NEVER been ranked -- is #2 bumping me down to #3 😞 I feel this is a result of the last Penguin update. My best guess is their homepage popularity -- due to backlinks and being #1 SERP rank -- has transferred popularity to their Shop page. Is that normal for Google to do that? Any advice or guidance would be much appreciated.
Algorithm Updates | | Taylorw0 -
Tick mark against Free Shipping text in SERP
In Google SERP I saw a tick mark before the text such as Free Shipping, Cash on Delivery, etc. These are part of the second line of the description shown in the SERP. Is this coming from micro data or from some feature within the shopping cart?
Algorithm Updates | | promodirect0 -
SERP Rankings: Breadcrumb appears near URL
Hi mozzers, I was checking at the "carpet cleaning" kw national search and an usual result appeared(image attached): -Title Tag -Url + Breadcrumbs following The Breadcrumb showing up near the url is the first time I see that happening! Anyone has an idea why? Do you think it is a Google new trick or do you guys think it is the webmaster who added a hack to it? Thanks for letting me know Tf52L.png
Algorithm Updates | | Ideas-Money-Art0 -
Can you be both penalised and uplifted in SERPS?
hello everyone, We've literally had dozens of high ranking pages which are location specific, wiped out of the Google.co.uk SERPs. Can't imagine that it is anything other than a manual penalty but no message has been sent by Google. For example "campervan hire surrey" would produce our surrey page at the top of the SERP, now this page has completely disappeared. On the other hand, we have been promoted on national keywords like "vw campervan hire" and "campervan hire" where we are second and third. Does anyone agree that this is a penalty?
Algorithm Updates | | swimwithfishes0 -
Google SERP UI in December
For retailers (or commercial queries), it seems like PPC ads, product ads and google shopping links were allocated more pixel real estate in December than in previous years, and the amount of pixel real estate allocated to organic listings declined further. I was wondering if anyone had any knowledge on when these changes were rolled out.
Algorithm Updates | | enoch0 -
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html If so what is the new most important factor?
Algorithm Updates | | AndrewSEO0 -
Local events in SERP
Hi all, I just noticed some extra links in the SERP where a webpage was showing events in the city. Does anyone know how these events can be indexed and placed by google in teh SERP? I have attached a screenshot, the underlying pages don't seem to be that special. I was wondering if there are special guidelines when optimising for events. It seems that Google will only show upcoming events for the next few days... Any help is greatly appriciated! Cheers!
Algorithm Updates | | hellemans0