Sub-Links of Organic SERP
-
I would like to know if you can modify (or suggest) the sub-links under an organic listing. For Example:
Main Link/Title = COMPANY NAME - What We Do....
Sub-Links (popular pages within site) currently include links like:
Locations / Catalog Request / Bestsellers
Is it possible to suggest other pages as sub-links or do the search engines determine these?
Please advise, and thanks in advance....
-
No, you can't actually tell or suggest to Google directly which sitelinks it should use.
You can tell it which site links not to use, and hope that it chooses another instead. In Google Webmaster Tools under Site Configuration > Sitelinks there is an option to "demote" specific sitelinks that you don't think should appear. Sometimes Google replaces it with another sitelink, sometimes Google just removes it, and sometimes Google decides to ignore your request.
But for getting new ones on there, the best you can do is make sure that the most important pages are linked to from your site's global navigation, and make sure there aren't too many not-most-important pages in the global navigation to confuse Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the external links at footer menu take away PR or Linkjuice?
Hi all, We have some external links on our footer menu. I'm just trying to figure out whether these take away pagerank. What if they are follow or nofollow? How fair to have DMCA badge with link at footer? Will this hurts? Thanks
Algorithm Updates | | vtmoz0 -
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
How to take down a sub domain which is receiving many spammy back-links?
Hi all, We have a sub domain which has less engagement for last few years. Eventually many spammy back links pointed to this sub domain. There are relevant back links too. We have deleted most of the pages which are employing spammy content or which have spammy back links. Still I'm confused whether to take this sub domain down or keep it. The confusion between "relevant backlinks might be helping our website" and "spammy backlinks are affecting to drop in rankings"? Thanks
Algorithm Updates | | vtmoz0 -
Reasons for change in organic traffic year-over-year
Need some help in answering the concern of my client. My client is concerned that organic visits from the 1<sup>st</sup> and 2<sup>nd</sup> quarter of 2016 are LESS than q1 & q2 of 2015. Overall there was about a 15% variance. Basically, I am trying to explain why the 2015 quarters have more organic traffic than 2016 (over the same time frame)? I have explained that to the client: There are external factors that affect SEO such an increase in competitor presence That we have been focusing on generating quality traffic to the site rather than just quantity That Google’s new SERPs layout is pushing organic rankings down Unfortunately, my client does not believe the above points to be valid, despite the fact he is still receiving the same amount of conversions, with less traffic. Why would his traffic be less in 2016? What else could cause this? Any help would be appreciated so I can help him.
Algorithm Updates | | TowerMarketing0 -
Links hovering at the bottom of a search result
Hey folks, Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc. http://imgur.com/DNXuyRW (also attached) Is this an SEO tool? How did they embed this into a search query? Thanks! Screen Shot 2015-06-08 at 12.04.43 PM DNXuyRW
Algorithm Updates | | Anti-Alex0 -
Content Caching Memory & Removal of 301 Redirect for Relieving Links Penalty
Hi, A client site has had very poor link legacy, stretching for over 5 years. I started the campaign a year ago, providing valuable good quality links. Link removals and creating a disavow to Google have been done, however after months and months of waiting nothing has happened. If anything, after the recent penguin update, results have been further affected. A 301 redirect was undertaken last year, consequently associating those bad links with the new site structure. I have since removed the 301 redirect in an attempt to detach this legacy, however with little success. I have read up on this and not many people appear to agree whether this will work. Therefore, my new decision is to start a fresh using a new domain, switching from the .com to .co.uk version, helping remove all legacy and all association with the spam ridden .com. However, my main concern with this is whether Google will forever cach content from the spammy .com and remember it, because the content on the new .co.uk site will be exactly the same (content of great quality, receiving hundreds of visitors each month from the blog section along) The problem is definitely link related and NOT content as I imagine people may first query. This could then cause duplicate content, knowing that this content pre-existed on another domain - I will implement a robots.txt file removing all of the .com site , as well as a no index no follow - and I understand you can present a site removal to Google within webmaster tools to help fast track the deindexation of the spammy .com - then once it has been deindexed, the new .co.uk site will go live with the exact same content. So my question is whether Google will then completely forget that this content has ever existed, allowing me to use exactly the same content on the new .co.uk domain without the threat of a duplicate content issue? Also, any insights or experience in the removal of a 301 redirect, detaching legacy and its success would also be very helpful! Thank you, Denver
Algorithm Updates | | ProdoDigital0 -
Javascript hidden divs, links to anchor content
Hello, I am working on a web project that breaks up its sections by utilizing hidden divs shown via javascript activated through anchor links. http://www.janandtom.com/ First question: Is this SEO suicide? I have confirmed that the content is being indexed by searching for specific text but have been led to believe that hidden div content will be afforded a lower 'importance'. One suggestion has having the text as display:block and then hiding it on page load. Will this make a difference? Second: Is there any way to have Google index the anchored content by the specific anchor text? An example for the second question: If you search google right now for: buyers like to look at floorplans Tom & Jan You will get a link to: http://www.janandtom.com but I would rather it be: [http://www.janandtom.com/#Interactive Floorplans](http://www.janandtom.com/#Interactive Floorplans) Sorry if this is redundant or addressed before. I tried searching the questions but wasn't getting and definitive direction to go and this project is a little unique for me. Also, I'm just getting my feet we into this 'high-end' seo (new member of SEOMoz) so please bear with me. Any help would be greatly appreciated. Thanks!
Algorithm Updates | | MASSProductions0 -
Shortened Title in Google Places/Local Results in SERPs
I've been doing some local SEO lately and noticed something today. When I do a search for "State/town name Cat Toys", I see the title tag of the website in the local results as opposed to the business name. I'm happy they are showing up above the normal results, but I wonder if having the brand name at the end of the site title impacts clicks. For example: Site name: New Hampshire Cat Toys and Accessories | Cats R Us But in the places results the title is cut short because they show the address, so all they see is: New Hampshire Cat Toys and.... Do you think branding is especially important in local results? Or less important? I could hear arguments for both sides. I realize the site URL is shown in green below the title, but it's not the same as having a brand in the title portion. It also looks like some of the competition has just their name show up as opposed to their website title. Is this something I can fix in Google Places, or is something Google does on its own? Cheers, Vinnie
Algorithm Updates | | vforvinnie1