Formatting of Links in Direct Press Releases
-
I have been looking around but not found any great suggestions.
If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)?
Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
-
"A hyperlink in word can easily be stripped out by someone and then it is not clear what the link was to or what words it was on."
Personally in my opinion this is the nature of the beast... If you give good relevant links that help the authenticity of the article, then the poster, will not have as much inclination to remove the hyperlink...
But if it is obviously trying to be an SEO Anchor text link, then you run the risk of it being removed as this is not the aim of a link in a press release... A link should be informational and not self serving (or not seem self serving
w00t!
-
Hi,
Just as a personal opinion placing a self serving SEO link in the first paragraph is sort of bad ettiqute, and could possibly affect your distribution, as well as readability. But of course this is an age old battle as he is correct, a link higher up has more ability to be indexed and possibly pass rank.
I would also attempt to not concentrate on "placing" SEO links, but actually find relevant and helpful ways to place anchor text, as in the future just placing random and obvious anchor texts that "sort of" make sense will loose more and more "steam"
Shane
-
Yes you are right
Of course on PDF file the link will be more secured, but it is not comfortable to adjust the text there. So the best option still will be MS word, the when the editing will be finished, you can convert the doc into PDF.I am sure you know that you can't simply copy the text from PDF on website because text in MS word has hidden coding and it might mess your HTML!
Cheers, Russel
-
Hi Russel,
Thanks for your help. I understand the points that you have mentioned. However, it is not easy and there is a lot of room for error when using word.
A hyperlink in word can easily be stripped out by someone and then it is not clear what the link was to or what words it was on.
Cheers, Edward
-
Dear Edward,
I will suggest you to keep the docs in Word format, because this is the easiest format for adjusting the text and adding the hyperlinks!
Also make sure that your article doesn't have more than 3 links, because then your article might not bring any value for SEO. Meanwhile the recent research shows that the highest value will bring the link located in the first paragraph! So if you have for ex. the keyword "Roller skates", try to locate this anchor text with the link in the first paragraph.
Hope it will make sense to you,
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Internal Linking Questions
Hello, here are my questions. 1:Should I be internal linking back to my home page from every subpage or lower page on my site. Or, is that going overboard? 2: If i'm internal linking back to a page with an anchor text that has no relation to the page, will that pass less relevance? So for example lets say the current page is about mazda cars. Then, I link to a page about ford cars with the anchor text Mazda cars that would pass less relevance, right? Thanks for your help
Link Building | | PeterRota0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
Links below the snippet
Hello, Does anybody know how can i obtain links under the snippet (see the example in the image attached) ? Thank you in advance! Cosmin zXhsG
Link Building | | cosmin_bicoiu0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0