Formatting of Links in Direct Press Releases
-
I have been looking around but not found any great suggestions.
If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)?
Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
-
"A hyperlink in word can easily be stripped out by someone and then it is not clear what the link was to or what words it was on."
Personally in my opinion this is the nature of the beast... If you give good relevant links that help the authenticity of the article, then the poster, will not have as much inclination to remove the hyperlink...
But if it is obviously trying to be an SEO Anchor text link, then you run the risk of it being removed as this is not the aim of a link in a press release... A link should be informational and not self serving (or not seem self serving
w00t!
-
Hi,
Just as a personal opinion placing a self serving SEO link in the first paragraph is sort of bad ettiqute, and could possibly affect your distribution, as well as readability. But of course this is an age old battle as he is correct, a link higher up has more ability to be indexed and possibly pass rank.
I would also attempt to not concentrate on "placing" SEO links, but actually find relevant and helpful ways to place anchor text, as in the future just placing random and obvious anchor texts that "sort of" make sense will loose more and more "steam"
Shane
-
Yes you are right Of course on PDF file the link will be more secured, but it is not comfortable to adjust the text there. So the best option still will be MS word, the when the editing will be finished, you can convert the doc into PDF.
I am sure you know that you can't simply copy the text from PDF on website because text in MS word has hidden coding and it might mess your HTML!
Cheers, Russel
-
Hi Russel,
Thanks for your help. I understand the points that you have mentioned. However, it is not easy and there is a lot of room for error when using word.
A hyperlink in word can easily be stripped out by someone and then it is not clear what the link was to or what words it was on.
Cheers, Edward
-
Dear Edward,
I will suggest you to keep the docs in Word format, because this is the easiest format for adjusting the text and adding the hyperlinks!
Also make sure that your article doesn't have more than 3 links, because then your article might not bring any value for SEO. Meanwhile the recent research shows that the highest value will bring the link located in the first paragraph! So if you have for ex. the keyword "Roller skates", try to locate this anchor text with the link in the first paragraph.
Hope it will make sense to you,
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Can a No Follow Press Release harm you?
Hello I know that , in theory, a No Follow link should not be dangerous in any cause. My question is: Can a No Follow Press Release harm you? I watched the Matt Cutts Video about and was pretty clear that the answer is NO. I also read (Google Source) that all press releases should be no follow and with no rich anchor text. We agree till here, right? But what if the press release if part of a link network, bad quality or simply you have many many press releases from one of these PR networks? In this situation, the no follow link is still "safe" or do you think there is some danger? Im doing some "cleaning" and I would like to know your opinion about. Many Thanks for your help
Link Building | | AutoEurope0 -
Internal Linking
OSE only shows me as having 24 internal links on my home page. My internal links and total links are far less than my competitors, some of whom have 1700 on a single page. My site is www.CenterCityTeam.com and an example of a competitor with far more internal links is www.McCannTeam.com. 1) How do I get that many internal links on a page and 2) do I even want to?
Link Building | | frankdefazio0 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
Link value
Hi I have some links from blogs to our ecom website. My question is if anyone knows what happens if you have several different blogs on .blogspot linking in to you. Does that make them loose value because they are on the same domain? I can probably quite easily have 5-10 blogs on blogspot all with PA of 35-40 link in to us. Is it worth striving for or should i strive to get blogs that have their own domain to link into us instead ? Or equally important ? Dan Lærum
Link Building | | danlae1 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0 -
NEW LINKS
Hi If you plan to add new links to a site which currently has very few inbound links what is the maximum amount you could add in any one day before it is deemed by Google to be suspicious and unatural. I am referring ot manually added links, not robotic. Thank you 🙂
Link Building | | PH2920