Google Analytics censoring keywords?

[CecilyP]

The top keyword on our real time GA is showing as a blank.

There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword.

The next few keywords are our name and variants of.

Could there be some other reason why this word isn't showing up? Has anyone else experienced this?

[mikecp]

Yeah. While that definitely seems odd, real time GA is still a beta product, and would not be surprised if the occasional oddity occurs.

Your situation is the one I'd be concerned about. Do let me know if your tech team is aware of any customization going on.

[CecilyP]

I somehow doubt it but will ask our tech dept. Meanwhile Rasmus (above) has also been getting the blank keyword in Real Time GA.

[mikecp]

I've never heard any reports of Google censoring keywords (unless you count <not provided="">as censoring).</not>

I honestly have no idea what could be causing this. Do you have any customizations to your tracking code?

[CecilyP]

Thanks for that. Maybe I'm being dense but if it's a list of the top 10 keywords, then shouldn't that refer specifically to visitors arriving via search?

[rasmusbang]

Actually our top keyword in the real time GA is also blank. And we have NO sexual content or keywords of any explicit nature which should lead to censorship. So I do not think you can conclude this.

What the reason can be I do simply not know. Could it simply be users which have not entered the site using a search engine? I think it is. We have 84 online users now and 45 without keywords. Typically we have a search engine rate of 45% approx, so this seems to be a plausible explanation.

-Rasmus