GOOGLE Rankings
-
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
-
I think you need to be clear that by Meta-tags, you're referring to meta-description (and title). I agree, getting these right can make a real difference. With a compelling title and meta-description you can get more than your fair share of traffic, even if you don't rank #1! All you need to do it get the searcher to believe that they are going to find what they're looking for!
Meta-Keywords is probably best ignored. I believe there is a risk that Bing make use an over-stuffed meta-keywords tag as a negative signal.
-
Meta tags are not totally unimportant. They do help to theme and page and can clearly add click through rates if they are well written with a clear call to action. However they will not get your site ranked on its own. As others have mentioned you need to undertake a clear and focus linking building campaign to the homepage and subpages of the sites.
-
Meta keywords are being phased out - it was a good way to keyword stuff and influence the prehistoric search engines but these days Google, Bing, Yahoo, Blekko etc are quite savvy & ignore these often-manipulated tags.
-
Setting your keywords meta-tags isn't going to help. Take a look at the the Beginners Guide to SEO for a good overview of things you need to consider to get your page ranking.
The website has a very low domain authority which suggest that some additional links would be a good idea! The guide covers link building and why this is important.
-
Dave -
While your question is a bit vague, here are some things to check out: their are quite a few more factors that affect search rank than meta tags. Check out this site for more Google ranking factors.
Also check out Google Webmaster Tools, and you can check out anything that might be plaguing the site. You can also add your xml site map there.
Good luck,
Drew
-
Hi Dave
From what I can see the site is in the Google index after I searched info:www.specialtysealgroup.com
A quick search in OSE shows me that you only have 2 links pointing this page a PA of 19 and DA of 8
Your clients competitors will no doubt have much higher PA/DA and lots more links to their pages, and therefore Google will value these pages more than your clients.
I recommend you consult a reputable SEO agency to discuss a link building campaign.
-
The site has very low domain authority (a measure of inbound links).
I think you'd be best served to do some link building for this site. It will not rank for any competitive keywords without more links from quality websites.
Links are how Google decides a site is worth ranking for a relevant keyword.
If you're new to link building, I'd start here: The Professional Guide to Link Building.
This post, originally from YOUmoz but promoted to the main blog back in 2008, still holds a lot of value as well: Link Building Notes of an SEO Kindergartner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with PDFs that rank well?
Looking at some reports, I found that a client's site has PDFs that are ranking well for niche terms and getting some traffic. What can I do to get more out of them from a marketing standpoint? The obvious issue is that a PDF doesn't have the interactivity of a site visit, where we have analytics and CTAs. Someone has to follow a link back from the PDF to the site for us to even register a visit, let alone try to get their email or have them otherwise convert. My first guess is to make landing page summaries of the PDF content that link to the PDF, and canonical the PDF to the respective landing page. Has anyone tried this, or done something else that they would recommend again in this situation?
Intermediate & Advanced SEO | | JFA0 -
Why do SEO agencies ask for access to our Google Search Console and Google Tag Manager?
What do they need GTM for? And what is the use case for setting up Google Search Console?
Intermediate & Advanced SEO | | NBJ_SM0 -
No images in Google index
No images are indexed on this site (client of ours): http://www.rubbermagazijn.nl/. We've tried everything (descriptive alt texts, image sitemaps, fetch&render, check robots) but a site:www.rubbermagazijn.nl shows 0 image results and the sitemap report in Search Console shows 0 images indexed. We're not sure how to proceed from here. Is there anyone with an idea what the problem could be?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Now that Google will be indexing Twitter, are Twitter backlinks likely to effect website rank in the SERPs?
About a year (or 2) ago, Matt Cutts said that Twitter and FB have no effect on website rank, in part because Google can't get to the content. Now that Google will be indexing Twitter (again), do we expect that links in twitter posts will be useful backlinks for improving SERP rank?
Intermediate & Advanced SEO | | Thriveworks-Counseling1 -
Did Reviews still have the same value in Google places ranking?
I have two questions relating to Reviews. 1. Reviews still add value to Google places ranking. 2. I have a page and two clients posted reviews for me.They all get removed after 3,4 days.What is wrong with Google?Did they consider them fake?
Intermediate & Advanced SEO | | csfarnsworth0 -
Google Penguin Penalty
Howdy Guys,
Intermediate & Advanced SEO | | ScottBaxterWW
We have been battling our way the Google penguin penalty and have just received our 3 knocked back reconsideration request. I posted a find on here the other day about a simple change of page title made our site jump back up... In the meantime I've built 1 hight quality link back to our site and we have moved again from #50 to #46.Have Google ever removed a penalty without telling you?Should we ask for another reconsideration request?Thanks,
Scott0 -
Google Webmasters not Accurate
I recently updated all the Meta titles, descriptions and keywords on my website because in the past most were duplicate and/or written in the incorrect language. According to Webmaster Tools they have indexed our site post update, but we still have the same number of HTML issues. When I click to investigate the issues further it is clear they are reflecting the old Meta not the new stuff we just added. Should this fix itself the next time Google crawls my site or is there something else I should be doing about the issue? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Google Places - How do we rank
So, google places showing up on search results is great feature . . . But how can we get our results to the top? I mean I can see some terrible websites appearing at the top of the google places with their places page having no activity whatsoever. Is there a trick to this at all? What can we do to increase our ranking on Google Places because our old GOOD rankings are now appearing BELOW the map results Cheers
Intermediate & Advanced SEO | | kayweb0