Keyword Ranking Fluctuation
-
Hi,
In campaigns, every week we found a big keyword ranking fluctuation.
For Example:
This week SEO MOZ campaign shows one keyword on 23 position and keyword change number shows 13 position down. When i have checked manually its showing on 13th position. Can you please tell me why its happen?
Waiting for your reply
Thanks,
-
Like the approach you take to smooth things out, and agree that client education is important.
I hope that my clients focus on KPI's that really matter to their business (conversions!) and not get bogged down chasing rankings! Although it is important for them to understand why ranking matter and how we track them.
If you see negative changes in keywords that were getting you good click-throughs/conversions then you need to do something about it.
-
Yes, the manual searches are de-personalized.
Almost without exception, each data source is different on each occasion.
-
If you're manually checking you need to remove personalisation other wise the SERPS you see will more than likely be different to the one that SEOmoz (or any other ranking tool sees).
-
I think you should look at any single rankings report -- or even a group of them -- much as smart politicians look at public opinion polls: as snapshots in time subject to random variation
** What matters most are broad trends over time using a variety of data sources. **
I favor a "poll of polls" approach.
Here how I do reporting for a sophisticated client:
- monthly reports on just ten keywords
- data from three sources: SEOMOZ, Raven Tools, and a panel of 5 geographically dispersed people in the US doing depersonalized manual searches using the same devices, IP addresses and browsers each time
- attach equal weight to each of the three data sources
All this smooths things out and you can more readily see the trends.
Like so much else in SEO, client education is the key. When I explained to the client what I was doing and why -- it really helped gain trust and move the relationship to a new level.
-
Agree with the others. Don't worry too much about fluctuations - it's when you don't bounce back up again that you need to be concerned. Keep an eye on overall trends, and for competitive keywords keep a close eye on the competition.
Look out for new-comers in the SERPS, and look out for new content. fresh page can out-rank older pages but may weaken over time.
Don't fall into the trap of thinking that the job's done once you achieve a high ranking. You need to stay ahead of the competition.
Good luck!
-
I have experienced big fluctuations in Google.be.
Don't worry to much regarding this issue, try to produce higher relevant content, and it will solve the situation (that is what happened with us).
I hope that hepled,
Istvan
-
Where are you checking, Google?
Fluctuations are bound to happen at any time. Algoritms change constantly, competition make campaigns to move up the ladder. It also depends from which country you're searching the term. All these things create a factor in your positioning.
I see it happen all the time. One minute i'm number 1, and the next hour i'm number 50. Tomorrow i'll be number 5. To remain consistent with a search term, you need to keep making more linkbacks, internal links, content etc etc etc... it never ends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile SEO Rank Tracker - Hourly
Hello folks! Does anyone have a suggestion for a rank tracker that can track high-profile keywords, in mobile specifically, on an hourly basis? Thanks!
Moz Pro | | rvseo0 -
Thoughts on the Keywords sending visits.
So, many of you know my current bizarre situation. We are getting some assistance. If you are curious my posts are on here and you have all been extremely helpful. To my question: So in my Moz campaign I am tracking a handful of keywords and such, and then there are all the keywords that are sending results currently. Some of these I feel are pretty reasonable to transfer over to my keyword list. Some are pretty obvious that we should not use. Then there are some that seem to be luke warm. Are then worth tracking just because they are sending traffic? I guess the better question would be to look at if they are actually converting. Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.
Moz Pro | | HashtagHustler0 -
Rank Tracking
I just wanted to check with people in the know, A Keyword I'm tracking with the Rank Tracker Research tool is showing #7 in the SEOMoz tool but when I google it myself it isn't showing up in the serps on page 1. I'm assuming that google serps might be distirbuted with a certain "latency" for different users, I just wanted to check check with you guys.
Moz Pro | | chanm791 -
Is it possible to track and rank internal links?
Trying to create my cornerstone pages and I'd like to see which pages have the most internal links already to get started. Is there a tool for this?
Moz Pro | | hyperthalamus0 -
Keyword Difficulty tool
Hello Guys, Please someone explain how the keyword difficulty tool works and decides the difference super competitive v easy to rank keyword. Also the performance of this tool has been really bad since August i have been getting errors i.e. try again in 20 minutes. Thank you in advance for your replies 🙂
Moz Pro | | um090 -
Rank Tracker is anyone else having problems with it
Hi, i have been trying to check some ranks with my site www.in2town.co.uk but for some reason over the past couple of days the rank tracker has not been working. I thought it could be a fult with my computer but i have tried a few computers and i am still getting the same responce. Can anyone let me know if they are experiencing any problems
Moz Pro | | ClaireH-1848860 -
Best Keyword Ranking Report Tool
What's the best keyword ranking report tool that anyone is using currently? I have used CuteRank (booo), Rank Tracker, SEOBook.com Rank Tracker, etc. Cost isn't an issue - I'm looking for a free or a paid tool. I need to be able to export resutls in PDF and Excel format. Thanks for the feedback!
Moz Pro | | ezclickmedia0 -
Regarding Avoiding Keyword Self-Cannibalization
I ran some of my pages through the 'on-page report card' and one thing that kept popping up was to Avoid Keyword Self-Cannibalization. I thought the best SEO practice was to have anchor text at the end of your article that matched your target keywords. Is this not accurate? Please let me know the best practice so I can make sure my pages are all optimized correctly. Thanks. Here is an example: http://www.youdrivethesuccess.com/culture/real-estate-commission-split/
Moz Pro | | brentmitchell0