Keyword Ranking Fluctuation
-
Hi,
In campaigns, every week we found a big keyword ranking fluctuation.
For Example:
This week SEO MOZ campaign shows one keyword on 23 position and keyword change number shows 13 position down. When i have checked manually its showing on 13th position. Can you please tell me why its happen?
Waiting for your reply
Thanks,
-
Like the approach you take to smooth things out, and agree that client education is important.
I hope that my clients focus on KPI's that really matter to their business (conversions!) and not get bogged down chasing rankings! Although it is important for them to understand why ranking matter and how we track them.
If you see negative changes in keywords that were getting you good click-throughs/conversions then you need to do something about it.
-
Yes, the manual searches are de-personalized.
Almost without exception, each data source is different on each occasion.
-
If you're manually checking you need to remove personalisation other wise the SERPS you see will more than likely be different to the one that SEOmoz (or any other ranking tool sees).
-
I think you should look at any single rankings report -- or even a group of them -- much as smart politicians look at public opinion polls: as snapshots in time subject to random variation
** What matters most are broad trends over time using a variety of data sources. **
I favor a "poll of polls" approach.
Here how I do reporting for a sophisticated client:
- monthly reports on just ten keywords
- data from three sources: SEOMOZ, Raven Tools, and a panel of 5 geographically dispersed people in the US doing depersonalized manual searches using the same devices, IP addresses and browsers each time
- attach equal weight to each of the three data sources
All this smooths things out and you can more readily see the trends.
Like so much else in SEO, client education is the key. When I explained to the client what I was doing and why -- it really helped gain trust and move the relationship to a new level.
-
Agree with the others. Don't worry too much about fluctuations - it's when you don't bounce back up again that you need to be concerned. Keep an eye on overall trends, and for competitive keywords keep a close eye on the competition.
Look out for new-comers in the SERPS, and look out for new content. fresh page can out-rank older pages but may weaken over time.
Don't fall into the trap of thinking that the job's done once you achieve a high ranking. You need to stay ahead of the competition.
Good luck!
-
I have experienced big fluctuations in Google.be.
Don't worry to much regarding this issue, try to produce higher relevant content, and it will solve the situation (that is what happened with us).
I hope that hepled,
Istvan
-
Where are you checking, Google?
Fluctuations are bound to happen at any time. Algoritms change constantly, competition make campaigns to move up the ladder. It also depends from which country you're searching the term. All these things create a factor in your positioning.
I see it happen all the time. One minute i'm number 1, and the next hour i'm number 50. Tomorrow i'll be number 5. To remain consistent with a search term, you need to keep making more linkbacks, internal links, content etc etc etc... it never ends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword Rank History chart has missing data for periods of time
Hello, When I look at the rank history for a particular keyword, there are missing gaps in the data. For example, the keyword was fluctuating around rank 10-20 from Jan 2022 to July 2022. Then suddenly the line on the graph disappears. It starts tracking again in Oct 2022 starting at rank 16. It almost appears as if Moz lost track of the keyword for some time. Other tracked keywords did not experience the same issue during this time. Then as a result, Moz reporting will say the tracked keyword moved up in ranking 40+. What is happening here? I'm unsure how to explain this activity to my clients.
Moz Pro | | celsiusmarketing0 -
Rankings
Hi! I'm working on this site from 3-4 months I have done everything but still i did not ranked it, Can you please help me!
Moz Pro | | ahmad030001 -
Can you highlight a list of keywords in reports?
Hello all, My client recently asked me if there was a way to highlight a specific list of keywords to put on the first page of every report. These would be the highest priority keywords that we would always want to know the status of for his site. In the reports section, I am only seeing options for organizing the keywords by rankings improved/declined and comparing to competitors. Would anyone know how to label/categorize this list of keywords and then produce them as part of the monthly reports? Thank you,
Moz Pro | | Level2Designs
Daniel0 -
Ranking History - different to my actual
Hi Little confused with the ranking report on a campaign. www.google.co.uk I am position 1 for "web development company". On the ranking report I am not in the top50. Last update was on the 18th Jan. How current is the ranking report as my other ranking software (Rank Tracker) is a little more upto date?
Moz Pro | | Cocoonfxmedia0 -
Comparing Rankings Performance by Date
I would like to demonstrate to our clients how the Search Engine Rankings have improved or declined based on a date range i.e. this month vs last month and this month vs the same month last year. I could do a keyword ranking history export and create a chart in Excel from that information, however does anyone have any suggestions as to how this can be done more dynamically/automatically? Are there any API options or even a way to schedule the export of the historical data on a monthly basis? Any suggestions would be most welcome! Thanks Steve
Moz Pro | | slg0 -
Keyword Difficulty Tool not workin
Keyword Difficulty Tool has been down for two weeks, customer help does not reply to my emails, whats going on SEOmoz? the customer service used to be much better.
Moz Pro | | Thommas0 -
Greek keyword
Hello, I have a problem with tools seomoz not understand Greek Keyword. There is any solution;
Moz Pro | | npaipal0 -
Ranking
Why is comunicatedepresa.net ranking better than comunicatedepresa.ro for the term "comunicate de presa" Absolutely ALL the factors (links, domains linking, authority, onpage etc) seem to say that comunicatedepresa.ro should have ranked better.
Moz Pro | | seo.academy0