Website not appearing in top 100
-
A few months ago, we launched the website www.gunnersdirect.com. The main keyword target for this website was "arsenal shirts", which you can see is at the very start of the page title.
In fairness, limited work has been done to the link building, etc due to time constaints so I would not expect it to rank at the top.
However, it does not appear to rank even in the top 100. This gives me major cause for concern, as surely Google should at least recognise the website, albeit in a lowly position?
Does this point to some underlying coding issue or penalty? What would you recommend we do to turn round it's fortunes?
-
Lonnie
Above are good points but I think on their own wont put him up the SERPS for the keyword combination alone as it has 40-60K searches per month by some pretty established UK players.
He should do them but there is a lot of additional work (aka slog) along with Aran's points above for a start
-
Hi Simon,
Here's a very simple rule of thumb to follow on any given web page. The most important part of any given web page is the title. Therefore if you want Arsenal Shirts as your focused keyword for your site, try this:
-
'Gunners Direct Arsenal Football Shirts' as your Title
-
You have no H1 tag, therefore make one that reads; Arsenal Football Shirts, Kits and more at Gunners Direct
-
Immediately after make a H2 tag (you have no H2 tag) that reads; "Arsenal Shirts, Football Shirts, Kits - Shop Online at Gunners Direct.
-
In your head tag, place commas inbetween each keyword. Do not capitalize any words in your meta description except for the 1st word of the sentence.
-
Add Arsenal Shirts at the beginning of your first sentence of your content. Spread the term at least 4 more times within your content. This is course depends on the volume of your content. Bold the keyword, Italize it and also underline the keyword at least once.
-
Add a cornerstone content page about Arsenal Shirts. Tell us why you created this site is an example. Make this page awesome! Recommend at least one authority site link (content driven) above the fold on this page.
-
Build at least 3 more unique articles about Arsenal Shirts which all point to your cornerstone content page.
-
Add Arsenal Shits at the bottom of your home page in the very last sentence.
If you do these things i describe above, it will not take long to get listed well with Google. It works everytime I do it, no matter how much content I have on the site.
Good luck!
-
-
To be honest I don't know. The search volume is in the 40K region sotough space for those two words.
If I was you (hate that phrase :-)) I would spend some effort on looking at something long tail I had a quick look at keywords for this and there are some 'nice' candidates with relatively modest compeition.
-
cheap Arsenal shirt
-
new Arsenal kit 2011
-
arsenal shirts cheap
-
arsenal shirt sale
-
-
As Kieran pointed out you have quite a bit of duplicate cotent, thus I expect you have been pushed right back in the SERPs.
Also the lack of links to your site could be an issue as your site currently carries very little authority, especially when compared to your competitors. But this is a good thing (better to work with no links than hudnreds of bad links!).
I like the site, its nice a clean., but one thing i did notice was the lack of social integration. I recommend you incorporate some kind of social sharing (i did recently and its definitley helped my SERPs).
You could also create some social accounts on twitter/facebook etc (don't know if you already have) and start talking to your potential customers (theres always alot of footy banter!)
Consider writing some original articles on Arsenal and getting them posted on other fans blogs (with a link back to your site of course).
Your niche is great for the amount of people whom you can engage socially, on twitter, blogs, facebook etc...mine is a real nightmare (coat hangers, who wants to talk about them?). Use the social side of things to your MASSIVE advantage.
-
Hi Kieran,
Thanks for your email, I will look into the product descriptions as I agree that could help. However, would you not expect Google to at least acknowledge the site for "arsenal shirts", even on page 10?
Simon
-
Hi Simon
As a Man City fan I had to be brave and open the site but it looks like a nicely built Zen Cart site and he calls to action are good (wont be buying one by the way).
You say main keyword target in your question and this is often asked here and my first advice is not to focus on a narrow keyword set. I would look at a list of keywords in the 3-4 word range and at least have list of 15-20 word sets and direct your pages in this direction.
The football / soccer shirt space is really busy and I would spread my wings in the keyword space a bit to try and capture some of the other keywords (I was prompted Arsenal Shirts for kids when I typed in a quick Google search)
I would also spend some serious time on your product descriptions and try and make them unique and richer for people and for search. For instance at random I picked
_emulate the skills of star players like Aaron Ramsey, Marouane Chamakh and Thomas Vermaelen. _
and there were at least 4-5 sites with this identical text (and yours wasn't even there). This does not help.
I would also look at making your URLs more search friendly. Zen Cart has some plugins to accomplish this for you and wouldn't hurt either.
http://www.zen-cart.com/index.php?main_page=product_contrib_info&cPath=40_47&products_id=231
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink getting from one website sidebar
hello, I am getting backlink from a website sidebar. That website owner add my website link as favourite link on his sidebar widget area. Thus, i am getting backlink from his every page, every post even every tags.(Almost 100 backlink from 1 website) That website has Similar category ِand Similar language my quastion : is it good or bad, is there any risk
Link Building | | cristophare790 -
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
Do the bots crawl the top of the page first - directory listing question
Hi all, I've purchased a link from a good PR4 website, but they added my link to the bottom of a lengthy page. They offered to up-sell me to get to the top of the page, where I'll be 10 or 12 links down. One of my direct competitors is at the top, so I'm happy with the directory choice (they spank me in rankings). The only reason I'm on this directory is to purely capture link juice. So knowing all of that, my question is, should I go ahead and pay to be on the top, assuming that Google bots crawl a page from the top down? It's important to me for the bot to log this link quickly. Or is paying to be at the top pointless, because the bot will just as quickly crawl to the bottom of the page and pick up the link anyway? Thanks! T
Link Building | | 800GoldLaw0 -
I use to have very good ranking for my website, now I'm struggling
I use to have very good ranking for my website, now I'm struggling with ranking, I've been trying almost everything, I purchased an advance link building, a contextual link building campaign with Submit, and doesn't seem to be working. Any recommendations!
Link Building | | desdetj0 -
Poor Blog and Website DA and links
Hi There We have a mature website and a mature blog with over 500 genuine blogs written on it over 4 years. In terms of actual "people" value it has to be high. We used to get 1000 visitors per day, we now get 300. We still have 850 subscribers so its of a certain size. However we have been hit by the Penguin/Panda updates and our DA has dropped to what everyone is telling us is too low for a site like this and we still have a google backlink problem, unyet we only have 190 external links that we think are all OK now. The problem we have is that we seem to have too many links from the blog to the main website with the same anchor text. This has occurred with a blogroll style link to the home page which appears on every post/page of the blog, also I think we have too many anchor same anchor text links to product pages (Motorola ES400) and category pages (Tablet PC). We're going through changing these now so that we have the right mix but the specific questions I wanted to ask were: 1. Will loads of links with the same anchor text affect us if the blog is counted as internal links. Its on the same "blog" sub-domain as the main website. 2. Will this affect the DA of both sites? 3. Is Wordpress capable of damaging us with all the extra pages it creates automatically. We've done nothing but genuine content posting here and i'm sure we can get it back but it kind of really demotivates you when 2/3rds of your traffic goes overnight. Many thanks for any help.
Link Building | | Raptor-crew0 -
Find simiar websites
We have a particular blogger that provides lots of links to our website every day. Can you recommend tools that provide data/analytics about other sites that might be similar as compared so we can partner with them as well? Thanks.
Link Building | | Timmmmy0 -
Can we submit our website irrelevant directories and resources?
Hey, Can you tell me if it is a good practice to submit our website to a "quality" but an irrelevant web directory? For example, i run article writing service, so it is good to submit my website to a directory that's not about article writing services? Thanks in advance! Mohd
Link Building | | Sizmic0 -
Regarding link exchange on new website!
I never used link exchange yet in our link building practices i want to know is after Google Panda updates etc. is link exchange with good SEOMOz rank good niche sites still effective or not ? If yes what shall be the points which i shall remember while doing the start link exchange.
Link Building | | anand20100