Help with domain configuration in international markets
-
We have just taken on a new client who’s core business is based in the UK. They are currently developing a market in Australia and are hoping to develop future markets over the next few years. The website is currently hosted in the UK, under a .co.uk domain, we are redeveloping the website and are wondering if we should move to the .com as the company is now catering to an international market.
I was also wondering what the best way of establishing a presence in Australia, using the main website, rather than creating a new one.
Thanks
Fraser
-
Hi Fraser,
If you don't want to create a separate website for Australia, then I'd suggest you get yourself a .com, then create sub-folders to target the markets which you wish to enter - e.g. yourdomain.com/uk/ for the UK; yourdomain.com/au/ for Australia and so on.
You can then target these sub-folders in Google Webmaster Tools.
I hope this helps,
Hannah
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Options?
Hi we currently have a site which is a example.com domain in the Australian market (we have geo-targeted to Australia within search console). We are looking to expand to United States. I have added the potential options down below, just wondering which one you guys think would be best from a SEO and practical standpoint? Or if there are other options i should consider? Option 1 The Australian domain is strong so this option takes this into consideration. Keep example.com (Australian) Add on: Sub-Directory for US Which would be: example.com/us/ In Search Console set the sub-folder to target US and also setup hreflang tags. Setup the US site on the sub-directory. Option 2 Add sub-folders for both Aus and US example/au/ (Australian)
Intermediate & Advanced SEO | | jaynamarino
example/us/ (United States) Setup hreflang targeting. Cons
Need to set up redirects for the current site to new location which is .com/au/ might also see drop in performance due to redirects. Cheers.0 -
Why is wrong domain being indexed?
We have 2 domains: revolve.com and fwrd.com (unrelated to each other, but hosted on the same server). If you do a site search for revolve.com but enter a designer brand that is only carried on FWRD (not on Revolve), the domain "revolve.com" pops up in the SERP, which is redirected to FWRD.com. Ex. https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Awww.revolve.com isabel marant Why is Google indexing the revolve.com pages, which don't actually exist? Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
What would you do with this odd Blog configuration?
G'day fellow digital marketers! I'm analysing a new site in analytics. Having been hit by Panda, and being plagued with a variety of issues - one that's got me scratching my head is their blog configuration. Now, on most sites you'll have something like: www.clientsite.com/blog All blog posts would then sit under the blog page: www.clientsite.com/blog/this-is-a-blog-post Anyway, on this blog - when a new post has been created historically - they've all been placed directly under the homepage, so when you click a link on: www.clientsite.com/blog You instead arrive at: www.clientsite.com/this-is-a-blog-post So, we have 150+ posts equally sharing the hompage authority - detracting from their ability to rank for their core services pages. I'm thinking of going to town on the 301 re-direct wagon, changing: www.clientsite.com/this-is-a-blog-post to www.clientsite.com/blog/this-is-a-blog-post But I'd like to know your thoughts and experiences before I get to work! Thanks in advance guys and gals, John.
Intermediate & Advanced SEO | | Muhammad-Isap0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
SEO connectivity between domains and sub-domains
Hi, My web site georgerossphotography.com and my ecommerce site store.georgerossphotography.com each reside on different servers. georgerossphotography.com has a domain authority of 30 store.georgerossphotography.com has a domain authority of 30 Clearly, they are considered two individual sites but is there any way that I can boost the performance of the primary domain by passing along some for that good SEO juice from the sub-domain? Any input would be gratefully received. Regards,
Intermediate & Advanced SEO | | sirgeorge0 -
Robots.txt help
Hi Moz Community, Google is indexing some developer pages from a previous website where I currently work: ddcblog.dev.examplewebsite.com/categories/sub-categories Was wondering how I include these in a robots.txt file so they no longer appear on Google. Can I do it under our homepage GWT account or do I have to have a separate account set up for these URL types? As always, your expertise is greatly appreciated, -Reed
Intermediate & Advanced SEO | | IceIcebaby0 -
Should we move a strong category page, or the whole domain to new domain?
We are debating moving a strong category page (and subcategory, product pages) from our current older domain to a new domain vs just moving the whole domain. The older domain has DA 40+, and the category page has PA 40+. Anyone with experience on how much PR etc will get passed to a virgin domain if we just redirect olddomain/strongcategorypage/ to newdomain.com? If the answer is little to none, we might consider just moving the whole site since the other categories are not that strong anyway. We will use 301 approach either way. Thanks!
Intermediate & Advanced SEO | | Durand0