Is using frameset to usurp PR from an old domain okay?
-
I have a competitor who leapfrogged in Google SERPs after they purchased a domain that was let let go by a related authoritative organization and used it to redirect traffic from it to their website using frameset code. Is this a legit practice? Is this blackhat SEO? Here's the entirety of the code from the retired domain:
<html> <head> <title>www.competitors-website.com title> <META name="description" content="www.competitors-website.com"> <META name="keywords" content="www.competitors-website.com"> head> <frameset rows="100%,*" border="0"> <frame src="http://www.competitors-website.com" frameborder="0" /> <frame frameborder="0" noresize /> frameset>
html>
-
No its not.
the rank for the old domain is not transfered to the new domain using frames.
calling and old page may cause it to be loaded in a frame located on the new domain, but a 301 will do this and transfer the link juice also. So the 301 wins hands down every time.
-
I'm convinced my competitor used this tactic for the sake of usurping PR and it worked. The domain they purchased was previously used for an "official / government" type of entity that had domains (.edu types) with PR ratings of 7 linking to it -- the result is the site that's being redirected to wound up with a PR6 and jumped up the SERPs.
I sent several spam reports to Google, and it seems to have resulted in the old domain name being demoted in the SERPs for the relative keywords, however the site that benefited stayed in its place on the SERPs (#2) for the primary keyword which was applicable to both. Interestingly enough, I just now looked and their PR dropped to 5 from 6.
Seems to me the site that was enjoying the boost should have been demoted as well.
Bottom line is I can't see me trying to do the same thing albeit I have a few other domains that I purchased that had relevant traffic coming to them and I did a legit 301 to my domain for the sake of the referrals and not for a bump in the SERPs or PR.
So now the question is: Is it considered good practice to buy an abandoned domain that has relevant / related traffic coming into it and redirect that traffic to my website using standard 301 redirect code?
-
I cant see this working, better to point links to your site from the compeditors site.
You can 301 redirect, but i believe that it would not work well, as SE's can see that the sites are different. and why would they let you have the links of anouther site.
if you coped the content from the old site to the new then diod a 301, it would like you were swapping domains or merging sites and that would be ok, but simply trying to pass the credirt fromone web site to anouther web site i dont think they will like.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Migration Hell!
5 weeks ago we migrated our site to a new domain. We also installed an SSL certificate on the new domain. The new domain was purchased 5 years ago but we only used it as a redirect address. It was more consistent with our brand so we decided to migrate to it. Great care was taken setting up page to page redirects. A formal domain change request was made to Google. In fact the move was implemented with only a handful of broken links on a 500 page site. Those links were quickly fixed. Our traffic declined from about 350 visitors a week to as low as 40 visitors the first full week after the move. Now the number of organic Google visits is up to 80, a drop of 75% !!! All except 20 (out of 500) pages are reindexed on Google Search Console. MOZ domain authority for the new domain has climbed from 5 to about 12. The old domain had a DA of 23. In Google Search Console hundreds of "URL Not Allowed" errors are the site map for our previous domain that redirects to our new domain. Attached please see image of this. The site map for the new domain appears normal, but about 160 pages are indexed that are not in the sitemap. I wonder if these two issues have somehow contributed to the drop in ranking. I have included images showing GCT for the 2 domains. I posted on MOZ a month ago and was told it just might take time. No improvement and now I am wonder if there is not some issue with the sitemaps causing havoc. Are traffic is down more than 80%. This does not seem normal. Any advice? Any suggestions as to how to expedite recovery? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
When "pruning" old content, is it normal to see an drop in Domain Authority on Moz crawl report?
After reading several posts about the benefits of pruning old, irrelevant content, I went through a content audit exercise to kick off the year. The biggest category of changes so far has been to noindex + remove from sitemap a number of blog posts from 2015/2016 (which were very time-specific, i.e. software release details). I assigned many of the old posts a new canonical URL pointing to the parent category. I realize it'd be ideal to point to a more relevant/current blog post, but could this be where I've gone wrong? Another big change was to hide the old posts from the archive pages on the blog. Any advice/experience from anyone doing something similar much appreciated! Would be good to be reassured I'm on the right track and a slight drop is nothing to worry about. 🙂 If anyone is interested in having a look: https://vivaldi.com https://vivaldi.com/blog/snapshots [this is the category where changes have been made, primarily] https://vivaldi.com/blog/snapshots/keyboard-shortcut-editing/ [example of a pruned post]
Intermediate & Advanced SEO | | jonmc1 -
Low Domain Authority
Hi Our Domain Authority has dropped recently from 29 > 23 - which is really low. I wondered if anyone had any ideas of why this might be? http://www.key.co.uk/en/key I'm seeing ranking/traffic improvements for SEO & I'm not currently building any bad backlinks, I did a sweep to Disavow any bad ones last Oct. I am planning to add good quality links, but is there anything else I can do to improve the authority?
Intermediate & Advanced SEO | | BeckyKey0 -
Using a Sub Domain as a Main Domain?
Hi, I'm working on a site at the moment and the sub domain is acting as the main domain. This occurred when the site was redesigned and built on a sub domain for testing but it was never moved to the main domain when it went live (a couple of years ago). So little or no pages are live on domain.com but all on sub.domain.com. It's a large company but they have very poor rankings. Would you recommend that they move the sub domain back into the root folder? Does this involve renaming/re-pointing URLs? Thanks Louise
Intermediate & Advanced SEO | | MVIreland1 -
Strategies for best use of competitors expired domain
I recently bought an old competitors expired domain that was ranking around the page 2 or 3 on Google for most keywords that I target. Curious as to best strategy for utilizing this domain: 1. set up some content with back links to my own domain
Intermediate & Advanced SEO | | IsaCleanse
2. Set up redirects to set up all of the competitors old domain URLs to corresponding sections on my website
3. Something else?0 -
Cross domain canonical and hreflang
Hi Guys, So we are close to launching our new site and just need to be sure that our canonical, duplicate issues are sorted before launch. So here is our current situation. The current site is on trespass.co.uk. Then new site will be on trespass.com. The new launch is global and we will have the 3 stores within magento all in english. Trespass.com for the UK
Intermediate & Advanced SEO | | Trespass
Trespass.com/US for US
Trespass.com/ROW for all other countries On trespass.com we have the following: On trespass.com/US we have the following: On trespass.com/ROW we have the following: This is how the magento developers.design company have set it up but am I right in saying the canonical tag for each store (/ROW and /US) should point to Trespass.com as the only difference is in the pricing £ $ and euros? Thanks for your help0 -
Multi domain redirect to single domain
Hello, all SEOers. Today, I would like to get some ideas about handling multiple domains. I have a client who bought numerous domains under purpose of prevent abuse of their brand name and at the same time for future uses. This client bought more than 100 domains. Some domains are paused, parked, lived and redirected to other site. I don't worry too much of parked domains and paused domains. However, what I am worrying is that there are about 40 different domains are now redirected to single domain and meta refresh was used for redirections. As far as I know, this can raise red flag for Google. I asked clients to clean up unnecessary domains, yet they want to keep them all. So now I have to figure out how to handle all domains which are redirect to single domain. So far, I came up with following ideas. 1. Build gateway page which shows lists of my client sites and redirect all domains to gateway page. 2. Implement robots.txt file to all different domains 3. Delete the redirects and leave it as parked domains. Could anyone can share other ideas in order to handling current status? Please people, share your ideas for me.
Intermediate & Advanced SEO | | Artience0