What's the best format for a e-commerce URL product page
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We have over 2000 non branded experiences and activities sold through our website. The website is having a face lift with the a new look and a stronger focus on SEO. As part of this, I am keen to establish what the best practice is for product based URLs. I've researched the market and come up with a few alternatives that are used:
domain/category/subcategory/activity_name
domain/activity_name/category/subcategory/activity_reference
domain/generic_term/activity_reference/activity_name
domain/category/activity_location/activity_name
Activities are location based but the location can change (say once every 2 years). Activity names, category, subcategory and activity_reference rarely change.
Are there any thoughts/ research on the best method? (If there is one)
Many thanks in advance for your insights.
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I am not answering because I don't know the amounts of traffic generated by your categories, locations, references, activities, etc.
So, I would be doing lots of KW research.
Also, I would be using hyphens instead of underscores in the URLs
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Without considering other factors (links, domain age etc), your understanding certainly ties in with one of the front runners in the industry who use
domain/activity_name/category/subcategory/activity_reference
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It has been my understanding that words in a URL closer to the left are more important. I would look at search volumes and try to use the same word orders as the higher search volume keyword phrases.
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