Setting up a Company Blog - Subdomain or new URL?
-
I've just got hold of a client without a blog (a blog is very marketable for their industry especially!). But run into the dilemma -
Is it better to set up a new domain ("clientblog.com") with separate hosting or create a subdomain ("blog.clienturl.com")?
Has anyone ever done a study on this and which is most beneficial? Most importantly has anyone had success with either?
Thanks!
-
Makes me feel better I wasn't the only one!
Glad it helped clear things up for you too
-
You're so welcome! It's pretty simple to do as well so come back if your web designer wants to charge you an arm and a leg
-
That is indeed very interesting, we've been looking at whether to for a sub directory or sub domain and this pretty much answers the question, a sub directory it is.
-
That's actually very useful, hadn't given a folder much thought so that helps a lot!
Thanks!!
-
I hadn't actually considered that, so thank you!
-
Is there a reason you aren't considering a sub folder? Check out this resource from Moz - http://www.seomoz.org/learn-seo/domain
"5. Subdomains or Sub-folders
Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exception to this is language specific websites. (i.e. en.example.com for english)"
It should be pretty easy to add a sub-folder like www.clientrul.com/blog for a WP blog for easy SEO
I hope that helps!
-
You can have success with either option, but the general consensus here on SEOMOZ I believe is subfolder
Example;
Shane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can not get the ranking needle to move even after a year with a US based SEO company
Hello community, I have spent the last 16 months spending lots of money on our USA Based SEO company and on content. For some reason. The powers who may be at Google are not giving us any love. I am beginning to become very dissapointed after all of our efforts. We did have a link penalty a year ago however that has long ago been removed. We have been doing everything our SEO company has asked us but the needle is not moving. Any ideas for us? http://tinyurl.com/n2yoeyn Thank you in advance. Chris
Industry News | | scamper0 -
What is the most current advice on editing your company Wikipedia page?
I've noticed a lot of incorrect and misleading information on our company Wikipedia page. Should we, as a company, be actively monitoring and updating this page when we spot factual errors. I realize wikipedia doesn't want marketeze or heavy PR on company pages, but those are the people that generally pay attention to wikipedia entries. Also, we certainly don't want to get penalized or cause any undue media attention from our edits. If possible can you also offer links to other sources rather than just opinion or personal experience, I'm having to present this to a large corporate board and want to be as detailed as possible. Thank you,
Industry News | | kerplow
Kerplow0 -
SEO Company In France
Hi Guys I am currently looking for an SEO company in France. Cant anyone recommend a good reputable agency? Thanks
Industry News | | EwanFisher1 -
I'm looking for a UK seo company, any recommendations?
I don't want to go into a massive amount of detail here. I need 100% whitehat link building services. Nothing shady! Anyone have some recommendations? Budget is about £500 a month.
Industry News | | DaveDawson1 -
New Bing Layout!
Anyone have any SEO strategies to incorporate into the new Bing layout?
Industry News | | SEODinosaur0 -
Subdomains seen as one site
Earlier this month Google announced that sub-domains are now
Industry News | | AlanMosley
be treated as one site. At first I thought this was good news as I like to use
sub-domains for separation of categories and the like. But what about links
from one sub-domain to the other, they uised to be external links now they are
internal links. If you don’t have many external links, I would say that the
cross sub-domain links would have been important, if you have a lot of external
links then the flow of link juice would be of more benefit. I think overall its
is a good thing. Does anyone have any opinions about this or know of any writings
on the subject since this announcement? http://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html0 -
UK link building companies?
Has anyone had any experience working with any? Are there any you'd particularly recommend/avoid? Thanks. 🙂
Industry News | | Alex-Harford0 -
Is it smart to reveal your clients and projects in the Q&A forum? What about on your own SEO blog?
On one hand it seems like having my cake and eating it too: blogging about SEO using my clients as case studies in order to give them a couple backlinks. On the other hand it seems like asking for it from Google or from competitors. Got any advice? And what of mentioning actual domains and brand names when asking questions here in the forum? One one hand it seems like I'd get more specific advice, on the other hand, once again, it seems like it comes with some amount of risk. Any advice? Thanks!
Industry News | | TheEspresseo0