Site comparison - what is wrong with me?
-
www.bcspeakers.com/
vs
with the search term "speakers" why does BC speakers show up in around #50-60 and PSB is not in the top #1000?
From all metrics on seomoz PSB kicks BC in every area by a large margine! can anyone see why BC is listed for that keyword and PSB is not?
-
Thanks for your great suggestions.
Although BC has 6000 + pages the vast majority seem to be pdf's of their parts catalog. with no pr at all.
Nether one of BC or PSB have many links back with anchor text as "Speakers" the vast majority are the company names:
<a class="clickable title link-pivot" title="See top linking pages that use this anchor text">b c speakers</a> - 250+
PSB Speakers - 3000+
Do you think that google is seeing "psb speakers" as the company name and ignoring "speakers" as a relevant term?
-
The first thing I notice is that bcspeakers has many more pages indexed by Google, about 6000 to 700.
http://www.google.co.uk/search?q=site%3Awww.bcspeakers.com%2F&pws=0&gl=us
http://www.google.co.uk/search?q=site%3Awww.psbspeakers.com%2F&pws=0&gl=us
This in itself doesn't begin to explain why one site might rank higher than another, but it illustrates that not all things are equal between these two sites. Link metrics like Domain Authority are great for comparing sites under the theoretical assumption that all other factors are equal. So given two equally optimized sites with identical inbound link metrics, one with a DA of 50 and one with a DA of 40, the DA 50 site will likely rank higher.
But with large complex sites like these, things are never equal. Both sites have different anchor text, the internal link structure varies (I suspect PSB has a better internal link structure) and dozens of other factors.
To get a clearer answer, I'd run both these URLs through the SEOmoz Keyword Analysis Tool, and then run an advanced report (if your a PRO member) The tool will examine on-page factors and might paint a clearer picture.
-
Not really concerned on what page each one is on, or how generic the term is...
the question is why is one listed and the other is not when the metrics point in the opposite direction.
-
"Speakers" is a super generic term! You may be better off targeting something more specific.
In my mind there is very little difference between being on page 5-6 or >10. No one is going to search through 5 pages of serps to find a site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big problems with site traffic
Hello! I have big problems with website promotion. It's been 7 months and the attendance on the site is 1-5 people a day. I do not understand the reason. Can you tell me what I'm doing wrong? Site: www.azartlist.com Many thanks.
Intermediate & Advanced SEO | | Bobic1 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
Micro Site Penalty?
I have been carrying out On-Page optimisation only for a client www.shade7.co.nz. After three months or so I have been getting some great results, improving to the top three positions for at least 30 of 45 keywords targeted. Couple of more tweaks and I would be a very happy camper. Disaster overnight! Rankings CRASH! Unbeknown to me the client a month or so back decided to link just about every product/link on a micro site he owns (www.shademakers.com/ ) plus one other site he owns. Explorer I think discovered over 350 back-links (follow) from these sites! As this is a site he owns and it is targeting the same keywords I presume this falls into the EVIL bucket of SEO. Two part question do you believe I am correct that this is the reason for this rankings crash and what would be the best way to resolve this! server-side 301 redirect for the micro site? Delete the micro site (drastic measure) Remove all the links other than maybe one in the contact page saying visit our other site shade7 other options? The client or I have not received any bad link Emails from Google.
Intermediate & Advanced SEO | | Moving-Web-SEO-Auckland0 -
Merging 11 community sites into 1 regional site
I am merging 11 real estate community sites into 1 regional site and don't really know what type of redirect should I use for the homepage?, for instance: www.homepage.com redirect to www.regionalsite.com/community-page Should I 301 this redirect? If yes, how could I 301 redirect a homepage to an internal page in my new site? Cheers 🙂
Intermediate & Advanced SEO | | mbulox0 -
Linking to bad sites
Hi, I just have a quick question. Is it very negative to link to "bad" sites, such as online pharmacies, dating, adult sites, that sort of stuff? How much does linking to a "bad" site negatively affect a "good" site? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Franchise sites on subdomains
I've been asked by a client to optimise a a webpage for a location i.e. London. Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example: mysite.co.uk/sub-folder/london They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location. I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits. I am going to suggest the idea of using a subdomain for each location, example: london.mysite.co.uk Would this be the correct approach. If you think yes, why? Many thanks,
Intermediate & Advanced SEO | | Webrevolve0 -
Help with a Sticky Site
Hey Everyone - I work for a company that is just getting into SEO. We have had some successes, but one project lately has got us stumped. We have been working hard, but have been unable to make an impact in Google rankings with the following site: http://stoneycreekinn.com/locations/index.cfm/DesMoines We are trying to optimize for the keyword phrase, "des moines hotel" This hotel is a branch location of a hotel chain in the Midwest. *Note we've already moved up some other branch locations for this hotel chain successfully. We've used several tools including the SEOmoz tool and seem to have higher marks than those sites that rank above us in Google surprisingly. Any idea what we're missing? Thanks!
Intermediate & Advanced SEO | | markhope0