Low Traffic, All Branded Keywords
-
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords.
The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her.
What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002.
I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall.
What say you all?
-
I don't necessarily have the answer for you but I can tell you that you ABSOLUTELY should NOT get into Site Optimization with MVT or A/B. You want to make sure that your tests reach statistical significance and to do this you need numbers. If her conversion rate is only 5-10% of all visitors then you can expect that only 10-20 people a month actually purchase a product. Even if she has 50% conversion rate you are only looking 100 conversions a month. That is fairly insubstantial ESPECIALLY when you are considering a MVT. At a very minimum when I am testing on a clients site I need to see 150+ conversions and even then I do not feel very comfortable in making a conclusion unless the lifts are enormous enough to extremely outweigh the interval/margin or error.
Links are going to help quite a bit as well as making sure that there are no big impediments to her site ranking well, hence a site audit. I would also strongly consider looking at some pretty interesting techniques in doing local to attract business. Does she have a B&M store as well? If so look at hosting a geocache. She might look at signing up with Help A Reporter Out (HARO) and trying to find some articles she could help out with. Try and think outside the box. Also just revisit a lot of the basics to validate that everything is done as well as it could be. But I highly recommend that until traffic picks up, you stay away from testing or at the very least MVT. You need confidence to choose a winner, statistical confidence.
-
Create link-baits on new web pages. Share/tweet/engage in Social Media. Search for ways to give her clients' additional value. Make new connections. Add her website to professional networks. Participate on gift basket forums. Participate on local forums. Announce new events there. Let her host a gift basket event. Start a YouTube channel and shoot 20 educational videos about gift baskets. Continue to create business listings. Use StumbleUpon. Check if her internal pages are optimized to A level. Cross-link the pages. Become the big fish in a small pond.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword are not ranking
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website is euro t20 slam As this is a high-priority issue for us & the client is a prestigious one of course, please help.Looking forward to hearing from you at the earliest.
Link Building | | Sabirasifseo9990 -
If My site has 20 DA will it be good to get backlinks from a very low DA 3 site for free
is there any side effects to get backlinks from a site which has low DA than you?
Link Building | | ShashankDubey10 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Best way to boost ranking for most important keyword?
Hello! I have a blog that is doing really well. Low bounce rate, search queries going up pretty fast, more organic traffic than my first blog. I shot up to spot 5 for my main keyword which was a thrill. But I have dropped back down. According to Google Webmasters I was at spot 11, then 12, and today 13. I worked on doing a lot of internal linking to the page that was ranking at # 5. It is a category page although I'd like my homepage to rank high for that same keyword one day. My site is less than 2 months old and I know it takes time but I am seeing so many signs of great potential. I am looking for ANY advice on how to boost my rankings for this one particular keyword. Thanks! 😃
Link Building | | dealblogger0 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
Title Tag Targeting 3 or 4 keywords: Downsides to link building?
Hello, I've got a client who's title tags for an internal page are like (just for example) Running Shoes | Runner's Shoe | Performance Shoe | Cross-trainer That are doing fabulous in the search engines, dominating for most of the terms and dominating for word combinations off of these 4 terms. Sometimes there's no other category to split these up into two keywords a piece, to optimize for less would reduce traffic and conversions. My question is, is this going to look bad when we go to do outreach and guest posting? What are the downsides of leaving a few of the pages like this in the link building arena?
Link Building | | BobGW0 -
Multiple pages battling for same keyword
Hi, I have earlier had a post about this, but still I am in doubt. I posted: http://www.seomoz.org/q/page-not-being-indexed The keyword "betsafe" in that question has now "bounced" back and is now the page shown in SERPS for the search keyword. This is great, however I don't know why. By checking the URL in OSE i have discovered that the page has in-links from SEOmoz.org. Which comes from the above questions thread. Can it really be, that these 2 links from SEOmoz forum has done the difference? We appareantly have zero links from other sites to the URL, despite actually having them on another site. Now we are having trouble with keyword: "bet365" which should show page http://www.betxpert.com/bookmakere/bet365 but does not (on google.dk). I have optimized the page as far as I can stretch it without doing in in an unnatural way. Only thing left to do is bring down number of links. What is your advice? Should I simply try to link build for the URL with the keyword - and then it will beat our other pages which seem to steal the SERPS? -Rasmus
Link Building | | rasmusbang0 -
Ranking dropped by 7 positions for many keywords
Hey, Since yesterday my ranking dropped by in average 7 positions for most keywords. iIm not 100% sure whats the matter. I rank under the top3 for a quite comptetitive keyword since several months. During the last 4 weeks it wasn't that stady (between 2 - 4) because the competition is using an aggressiv link building method.
Link Building | | netminds
I'm adding constantly new content and the link building is also quite natural. Maybe I linked the same sites from some of my blogs too often... and Google may see it as a "link network". I experience the same for two of those sites. Maybe I should remove those links? Any suggestions? Thanks!0