Domain authority and rankings?
-
I have a site that sits in #1 position for its keywords right now. But it only got there about 1mth ago. The site is only about 6mths old with lots of link building. I check the domain authority and its only 37/100 with the #2, #3 sites having domain authority of 57 and 82 respectively.
This site has like 800+ backlinks. While the #2 and #3 sites have 20,000+ backlinks.
Does it mean that my site will LIKELY drop in rankings very soon? I know there is no certainty but wld you say that it is highly probable my site will drop?
-
Full SERPS report give you the following for each of the top 10 entries in the SERPS:
Page Authority, mozRank, moxTrust, mT/mR, Total Links, External Links, Followed Links, No-Followed Links, Linking Root Domains, On-Page Analysis Grade, Broad Keyword Usage in Title, Broad Keyword Usage in Document, Keyword Used in URL, KW in Domain, KW Exact Match, Exact Anchor Text Links, % Links w/ Exact Anchor Text, %Linking Root Domains w/ Exact Anchor Text, Partial Anchor Text Links, % Links w/ Particl anchor Text, Partial Anchor Text Root Doms. % linking Root Domains w/ Partial Anchor Text, Domain Authority, Domain mozRank, Domain mozTrust, DmT/DmR, External Links to this domain, Linking Root Domains to this domain, Linking C-Blocks Domains to this doman, Tweets, FB Shares and Google Plus One Shares!
This will give you a much broader picture of the current state of play.
If you're looking to purchase this domain, then I'd ask questions about what you're planning to do with it? Changing the content / structure etc will potentially cause changes in the SERPS. I'd certainly want to have a better understanding of why the site is ranking in the position it is.
Why are you purchasing the domain?
I wouldn't purchase a domain just based on the ranking position. I'd want to know how much traffic (in total) the domain gets and how much traffic the core keywords get. I don't know if you're in a position to request this information.
-
What will the full SERP report tell me?
But to be honest, the situation is actually i'm considering purchasing this site that sites on #1. I'm just very concerned about its sustainability as #1 and whether it is worth the investment.
I know that there are tons of other factors affecting ranking.
But i guess i just wanted some feedbacks from experienced SEO guys in the field what their sensing is concerning this site's ranking and whether their best guess is it will drop or cld likely hold on to its position for awhiie.
This is a bet i gotta take, but i'm really quite unsure abt the odds....
-
Hi James. I think it might be worth taking a slightly broader view when assessing the competition. Remember that it's not just your link profile/authority that's causing your to rank at your current position, but also other factors such as the relevance and freshness of your content.
You've got PRO access, so I'd recommend starting with a FULL SERP report in the Keyword Analysis tool. It'll cost you one of your 50 monthly credits, but will give you a fuller view.
Given the backlinks / authority numbers you've stated I wouldn't be surprised if you slip down the rankings, but without knowing the full picture it's hard to say.
What I would say is that I wouldn't recommend that you stop link building because you're at the top of the rankings. A drop in your link acquisition rate could be seen as a signal that your content is less popular/relevant.
Can you give us details of the keywords and your site?
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
English and French under the same domain
A friend of mine runs a B&B and asked me to check his freshly built website to see if it was <acronym title="Search Engine Optimization">SEO</acronym> compliant.
Technical SEO | | coolhandluc
The B&B is based in France and he's targeting a UK and French audience. To do so, he built content in english and french under the same domain:
https://www.la-besace.fr/ When I run a crawl through screamingfrog only the French content based URLs seem to come up and I am not sure why. Can anyone enlighten me please? To maximise his business local visibility my recommendation would be to build two different websites (1 FR and 1 .co.uk) , build content in the respective language version sites and do all the link building work in respective country sites. Do you think this is the best approach or should he stick with his current solution? Many thanks1 -
Domain Change
What is the average organic traffic loss one can expect after switching to a new domain? We went from .com to .org and are seeing 50% decline in organic traffic and 25% in Google news traffic. 301s were implemented from site.com/some-page to site.org/some-page and change site was completed in WMT. This traffic drop seems excessive...
Technical SEO | | SoulSurfer80 -
Mutiple domains with similar SEO
ok we have one main domain about our company which is about renting luxury and exotic cars. (PrestigeLuxuryRentals.com). We own other domains with similar keywords,meta,etc on the URL and SEO For example, we own domains like exoticcarrentalorlando/exoticcarrentaltampa, with same background and design as main site but, we have different content than main site to avoid duplicate. Keep in mind, all the other domain we own, all have same template with our companies name on it but, it doesnt have any content or link that pertains to main site. is this a problem?
Technical SEO | | prestigeluxuryrentals.com0 -
Domain Authority why is change
Hey seomoz friends!
Technical SEO | | petrospan
I have a question and if you have some links to read about it, bring it on!! What variables changes that measurement?0 -
Alexa Ranking - Improvement
Hey Guys, I have very decent traffic for my website but the Alexa rank is fluctuating very frequently.If the traffic is growing I cant see any changes and if the traffic dips down a bit then my rankings are going high 😞 Please suggest me what to do for getting an Alexa rank of **7000. **At present I have 9859 Hers ie my website link : http://www.teluguone.com/ Thanks in Advance Saikiran
Technical SEO | | logobite0 -
Can I do a redirect to a new domain name only a couple of weeks after having redirected to another domain?
I have a client with two website with very similar content. Both had a lot of inbound links and performed fairly well in SERPS. We recently combined both sites and have redirected one of the domains to the other. The traffic dipped slightly initially, but is recovering nicely. Now the client registered a new domain name he would like to use for the site. Should I wait a few weeks for everything to settle down after the first redirect/consolidation of sites before doing a new redirect to a new domain name, or should I not worry about having any issues with doing it right away?
Technical SEO | | Drewco0 -
Does duplicate content on word press work against the site rank? (not page rank)
I noticed in the crawl that there seems to be some duplicate content with my word press blog. I installed a seo plugin, Yoast's wordpress seo plugin, and set it to keep from crawling the archives. This might solve the problem but my main question is can the blog drag my site down?
Technical SEO | | tommr10