Brand & engagement study?
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I believe I saw a study put out one time that showed that recognized brands have higher engagement metrics than non-branded sites, but I can't seem to find it.
Can anyone point me in the direction of such a study?
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Not familiar with the exact study but, if this type of thing interests you it would make sense to follow Derek Halpern at: socialtriggers.com.
Also Jay Baer's convinceandconvert.com.
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