Brand & engagement study?
-
I believe I saw a study put out one time that showed that recognized brands have higher engagement metrics than non-branded sites, but I can't seem to find it.
Can anyone point me in the direction of such a study?
-
Not familiar with the exact study but, if this type of thing interests you it would make sense to follow Derek Halpern at: socialtriggers.com.
Also Jay Baer's convinceandconvert.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any benefits to using Google+ for business if it has no followers and no user engagement?
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+ Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
Branding | | AjazMozPro2 -
Re-Branding Website
Hi everyone! I'm currently in the process of re-branding a website, and am really worried about the SEO consequences of doing so... The site I'm working on has recently been seeing a large increase of organic search traffic (almost 25% each month for the past 3 months) and I want to do my best to avoid screwing that up in the process of changing the aesthetic of the site. A couple specific questions I have are: Does changing the stylesheet, but none of the on-page content affect SEO? Would condensing menu items (i.e. putting all services under 1 item named "services") have a positive or negative effect? Neither? Any advice, tips, or previous experiences on this would be greatly appreciated! Thanks!
Branding | | Derrald0 -
Spammy brand mentions
Hi guys, Recently I started to receive via Google Alerts a lot of brand mentions on obviously spammy pages/websites like this http://www.iconshut.com/business-cards-every-matrix-has-recently-gone-through-a-rebranding--icons/ Where Every Matrix (EveryMatrix) is our brand name. It have first noticed it a few weeks ago but I started to receive this kind of alerts almost daily. There are no links pointing back to our website so I can not disavow them at least. Since it could be a negative SEO attempt, my feelings are that this kind of mentions (https://moz.com/blog/panda-patent-brand-mentions) will hurt on the long run and I'm concerned that I can not control it or at least I don't know how to do it. What is you take on this? What can we do?
Branding | | EveryMatrix0 -
New domain for new branding
We are considering taking a redirect off and have our 20 yr old website go to our new name/brand 1yr old website. (junonia.com to junoactive.com) is there a checklist or template to follow when doing this? I need to get this completed with as little ramifications as possible. Help!? I did see the whiteboard friday concerning this and was hoping there was some more info or advice I could get to prepare everyone for what would happen and make sure I am getting it done right.
Branding | | MarketPlanB0 -
How to rank #1 for brand name when its 2 competitive keywords?
Hi Mozzers, I have recently began the SEO on a website which is a few years old, with little SEO done beforehand.
Branding | | Silkstream
I really want to get this domain ranking #1 for its brand name, however the brand name also happens to be a combination of two highly competitive keywords - one of them being "hire". I have done everything I can think of as a recommended step to signal Google, but it still sits between position #20 and position #15 (on a good day). So far I have:
Set up G+
Linked the website
Added Rel=publisher
Submitted site to Yell.com and a couple of other business directories
Added branded links from every the bio of each article on the blog pointing to the homepage.
Built a handful of branded links from related niche websites.
Set up social pages. Question:
What else can I do to improve on its position in the SERPS? More info:
The site ranks number 2 in Bing for the brand name. The domain is an exact match of two keywords without a hyphen between them - the site ranks position #1 for that search on Google. Question:
Would a hyphenated domain make any difference at all? Thanks everyone!0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Subject: Brand anchor text distribution. Does the HP url classify as brand anchor?
Hi guys, I just wanted to know what your take is on this and whether anyone knows if google has published any info on this. I am wanting to analyse a fairly large backlink profile. The idea is to discover how far it correlates alongside recent SERPS ranking data (based on anchor text distribution) information that has been published across the web. There is so much data to categorise and segment. This is due to overlaps in categorisation, (which is possibly a good thing as it appears more natural) though I often it difficult to decide which goes where. My question today relates to brand anchor text - in determining the % of overall brand distribution for a backlink profile - Which out of the below do you think rings true? 1.) Should I be considering the homepage url anchor text as a branded link anchor? 2.) Should the brand % just be 'pure brand' anchor text? 3.) Should it contain partial brand + KWD data? 4.) Should it comprise of all of the above elements? 5.) Should I divvy up / segment partial brand, pure brand, brand + kwd, citations etc into new sub categories and see how this individual data correlates to current ranking factors in the SERPS? (Not sure if there is any recent published data in this amount of detail) Anyway, I just wondered what you guys thought about this in the eyes of Google., and also to find out how you go about classifying and segmenting backlink profile data. Thanks for now
Branding | | Turkey0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1