Traditional link requests still the right way?
-
Is the traditional way of link building wherein we send requests for two way or three way links still important? I feel posting articles, blog commenting, blog posting, forum commenting etc are better means to build links... but since I am still new to this industry I may be wrong. Please suggest.
-
HI Andrew.
I have two more open queries on http://www.seomoz.org/q/rss-feeds#post-68299 and http://www.seomoz.org/q/linklicious-and-crawl-rates. Please help me out there
Thanks,
KS__
-
Thanks Andrew.
-
Just to add onto Casey's thoughts, personally, if the blog comments are informative and add value, they can be a great way to build relationships with the webmaster and readers of the blog. Generally the blog comments will have nofollow tags applied to them, but nofollow or not, focus on building the relationship and you will be rewarded in other ways than just a dofollow link.
Helping a small PR1 blog out now could bring you a lot of future benefit. The same applies to forums. Spend time adding comments and helping out where I can, and you will start to see a steady stream of traffic and increased brand awareness.
This is difficult for consultants to do for clients. Try to educate them into understanding although they are paying you for 'SEO', they know the business best and should be taking an active roll in contributing to sites within their niche. Give them pointers on what to say and how to say it. Get them into the routine of adding a forum/blog comment each day in the mornings after they check their email.
Chasing high PR blog comment links still work to some degree, but are the search algo techniques of the past.
Hope that helps.
Cheers,
Andrew
-
Thanks Caser.
But there's a limit to how many Guest Blogs posts one can make, or how many useful tips one can send in exchange for a link. Not to mention these methods are time consuming, especially if I am working on 10-15 client SEO projects. I do understand that 2-3 way link requests is out now, but I thought blog/forum comment posting works. Thats what everybody out there preaches.
What do you suggest here?
-
Hi KS_.....
Most of the techniques you posted are not relevant anymore
- 2 or 3 way link requests are not that important (unless its a huge authority site)
- Posting articles to say eZinearticles is not worth it
- Blog commenting is not worth it
- Forum commenting is not worth it
- But Guest Blog Posting is worth it!
Instead of sending a request asking to exchange links, send a request with helpful information for the webmaster and leverage that to get a 1 way link back to your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Audit
Reviewing a list of links from webmaster console for a client and there are links to their website which render a page but there' s no mention of the clients website on that page. Why does this happen? Why is Google thinking that there is a link to the clients website yet on the page there is no mention of that clients website. There's no comments etc. I don't understand this and if anyone can shed a light??
Link Building | | AL123al0 -
Unnatural Links To Your Site — Impacts Links warning, Should I do something?
Hi, I got: "Unnatural Links To Your Site — Impacts Links Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. " I don't see any dropping at rankings, could the best solution here to be, just to leave everything as it is and be more careful with the link building in the future? Or is there a danger that Google gives further penalties if I don't act on this one do something? I am little afraid that if I start removing links, my rankings will drop, even though they have remained same if don't do anything? Any help is appreciated.
Link Building | | pok3rplay3r0 -
Link from a directory
Hi, im submitting a clients website to some directories. They are a dental practice and I'm adding them to this website http://goo.gl/Tvyabd Once i added the business to its directory it asked me to add a link (in so many words) back to its website from my clients website. Is this ok to do or is it seen as spam? Im confused about this as sometimes directories are free and sometimes they ask for a fee for it to be fast tracked to put it on the website. I always check the Domain authority of the websites and make sure they are relevant to the industry that I'm working in but again not sure if this would be seen as "paying" for links. Thanks Ade
Link Building | | popcreativeltd0 -
How do I search for a link within a competitors website that is linking my website?
Hello, I have just been checking my link profile and according to webmaster tools a competitor is linking to my website. Is there anyway of finding this link besides looking at every page within their website? Many thanks
Link Building | | mblsolutions0 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Is guest posting going the way of paid blog links?
As the Penguin update continues to change the way sites do SEO, many have moved towards guest posting as a "white hat" means of getting links from legitimate related sites. Now, admittedly, the content that is being posted via guest blogging seems to be much higher than the crap that was being posted on article directories and such. You also don't get the duplicate content like you did with the spun articles and mass submissions. But, guest blogging is becoming as ubiquitous as the paid blog links (i.e payperpost, etc.). I for one, have used guest posting, although I am not 100% sold on the results. It seems that with the increase of guest blog networks, these links are becoming as easy to get as the article directory links. Doesn't that lessen the SEO value of the links? And here the question that is always pestering: If you have quality content, why would you ever place it on someone else's site? This is the meat of the discussion: Shouldn't guest blogging be limited to unique opportunities (i.e a VERY established guest blogger in your niche)? Or is it okay to post content on as many related legitimate blogs as you can? Thoughts...ideas....
Link Building | | inhouseseo0 -
Link building- Point us in the right direction
We are currently fixing crawl errors and other on page issues and have taken on board that 'content is king' and have invested a lot of time and resources into writing unique content on each of the several hundred pages on our ecommerce site (not just to avoid duplicate content but add researched content that will hopefully enhance the user experience and allow them to make the best choice of products) and earlier this year started blog writing regular content about updates, industry trends and current events e.g. Euro 2012 (all content relevant to our sector and/or products). So we are actively working to improve our SEO (and also have regularly updated social media accounts with healthy number of followers) but the problem is link building as we work in a sector where the content isn't really all that exciting so getting link backs from sharing our written content is rare and also doing an infographic and/or guest blogs would not bring anything exciting. So how do we go about building white hat links? The only thing I can see is maybe doing press release submissions but from research there is mixed feelings about this. Any advice that could point us in the right direction would be appreciated.
Link Building | | jannkuzel0 -
Linking Root Domains V.s Total Links
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
Link Building | | SEOrookie170