Do "NoFollow" links provide any SEO value?
-
Do "nofollow" links provide any SEO value, particularly for Google? I have heard that they still can, since Google doesn't necessarily follow all of the tags.
Is this true? Is there any value in obtaining nofollow links? Can they also hurt in any way?
Thank you!
AfshinApples of Gold
-
I am new to this, but I have heard it said that some no follow links likely provide value. For example, Wikipedia, because it is so well-curated and tolerates zero spam.
-
Interesting in terms of having "nofollow" links to promote organic-ness.
-
The anchor text adds value, but it is minimal relative to follow links. They don't pass authority however. You need a healthy mix of follow and nofollow links or your link profile will look shady and this could have a negative impact if the search engines think you have an unnatural/spammy link profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Website SEO Benefits from SAAS Linked Content?
An installed software application has a help section for users, and that help content is housed on the software company website. Would the links from the software application to the company website benefit the websites SEO efforts? Or, would no referring URL mean no SEO value?
Intermediate & Advanced SEO | | sysprousa1
Thanks!0 -
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain? For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them. The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings? Would be interested to hear your thoughts Many thanks in advance
Intermediate & Advanced SEO | | Opera-Care1 -
Value of EDU Links?
Greetings: We are considering hiring a firm specializes in developing .EDU links. Is the ROI on EDU links better than non EDU backlinks from reputable domains? Will obtaining EDU links results in greater domain authority and improved ranking for search engine results? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Use of "/" and using fractions in titles
We are a company that sells pipe and fittings. An example of a part that someone will search for is : 3/4" PVC Socket I am not sure how best to represent the fraction in the title of the page that has such a product. I am concerned that if I use the forward slash it will be misinterpreted by search engines (although it will be interpreted properly by users). A lot of folk search for the product by the fraction size and so it would be good to be able to represent it in the title, but I don't want to get "punished" by confusing search engines. I could replace the forward slash with a hyphen or pipe symbol, but then may look a bit weird to our users... Any recommendations? Bob
Intermediate & Advanced SEO | | BobBawden11 -
How much does "Sud-domain SEO optimisation" improves website ranking?
Let's say there is a website(domain) and couple of sub-domains (around 6). If we optimise all sub-domains with "keyword" we want our website to rank for.....like giving "keyword" across all page titles of sub-domains and possible places which looks natural as brand mentions. Will this scenario helps website to rank better for same "keyword"? How can these sub-domains do really influence website in rankings? Like if the sub-domains have broken links, will this affect website SEO efforts?
Intermediate & Advanced SEO | | vtmoz0 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Does "Noindex" lead to Loss of Link Equity?
Our company has two websites with about 8,000 duplicate articles between them. Yep, 8,000 articles were posted on both sites over the past few years. This is the definition of cross-domain duplicate content. Plan A is to set all of the articles to "noindex,follow" on the site that we care less about (site B). We are not redirecting since we want to keep the content on that site for on-site traffic to discover. If we do set them to "noindex," my concern is that we'll lose massive amounts of link equity acquired over time...and thus lose domain authority...thus overall site rankability. Does Google treat pages changed to "noindex" the same as 404 pages? If so, then I imagine we would lose massive link equity. Plan B is to just wait it out since we're migrating site B to site A in 6-9 months, and hope that our more important site (site A) doesn't get a Panda penalty in the meantime. Thoughts on the better plan?
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
1 hr of SEO vs Paid Link
Can me paying an SEO firm $250 for one hour of work benefit me more than buying a lifetime link on Best of the Web for $249? ( Firm said I had to buy a min of 8 hrs though) The firm strongly suggested that I not purchase a paid link. (All my major competitors have paid the $249) Boodreaux
Intermediate & Advanced SEO | | Boodreaux0