Gained Links but MozRank drops. Why?
-
I'm working with a client whose external followed links rose from 897 to 2792 in about a month. However the client's domain MozRank dropped from 4.52 to 3.82. What is a possible cause for this drop?
-
It's likely such a large drop was accompanied by a loss of key links from one Linkscape update to the next. It's also possible the huge jump in number of links came from a relatively small number of sites. For example, a sidebar link from a blog that repeats across 100's of posts, archive, category and tag pages. These types of links pass little value.
Finally, there is some natural fluctuation of these scores from one index to the next. MozRank is comparative metric, so it's best not track your historic MozRank against yourself, but compare each update against your competitors.
Hopefully with the next update you see a rise in your mozRank!
-
Exactly. An increase in links doesn't mean an improvement in your MozRank or Page Rank for that matter.
I had one website that had 20,000+ links to it, but it's rankings were terrible.
Guess why? It was because the 20,000 links were for one topic and they relaunched the website for another. The type of links, the anchor text in the links, the places where they are coming from, etc. matter.
-
If you think about white you should consider find on the ...internet... trust rank profiles and site catalogues (using e.g. MozBar and other tools) and follow the rule quoted by Mike ...
Sometimes less = better, smaller number of trusted profiles means pretty good juice for your site
-
Such a quick increase in links could mean spammy/low quality links or the ratio of follow/don't follow went awry and that would also decrease it.
In SEO it isn't as black and white as more links == better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden big drop in ranking - update, tech issue or penalty?
We are managing a website that was previously consistently ranking on P1 or top position on P2 and over the weekend (28th Jan) suddenly dropped to P5. What is the best way of ascertaining whether this was down to an update, a tech issue or a penalty? There are other pages on the site (sub-folders) which are still continuing to rank well on the site for similar kws. Regards,
Moz Pro | | Varazad
V0 -
Why did my DA and Links go down?
How could I begin to research this to find out why we have less total links and a lower domain authority. Our DA has gone down two points and our total links dropped by a few thousand. I'd like to find out why that happened but I'm just not sure where to start. Thanks!
Moz Pro | | Sika220 -
Open Site Explorer detects links from a site that redirects to it? How is this possible?
I was checking external links to a site: scte-brasilien.de/ and was wondering why there are so many links pointing from another domain (reisen-nach-brasilien.com/) although it redirects to scte-brasilien.de/? So when checking the redirecting domain OSE knows its redirecting... The URL you've entered redirects to another URL. We're showing results for scte-brasilien.de/ since it is likely to have more accurate link metrics. See data forreisen-nach-brasilien.com/ instead? How is this possible? best regards
Moz Pro | | inlinear
Holger0 -
Big drop in Moz Domain Authority in the latest mozscape update
hi, Before Moz were forced to roll back the moz scape I saw a drop in all 3 of my campaigns domain authority; 42 > 39
Moz Pro | | FDFPres
39 > 35
24 > 22 I am employing differing tactics on these campaigns, one of which i would say leans towards the less white (the one in the middle of those stats). The other 2 however are all clean. So, did anyone else see a drop in DA before moz retracted the figures? was there an issue with the latest moz update? Thanks in advance.0 -
In the middle of Link Building campaign! Do you think Dog Blogs are a good Idea?
Hello Again, Here's I thing, my main website is my Digital Web Agency www.FenwayMedia.co.uk but I also hold good affinity with dog lovers on Facebook over 2100 friends and have a website www.Sepperro.com dedicated to my kennel of 9 racing Siberian huskies. In return I would give them exposure to my dog mediums (articles, links etc.) My only slight concern was relevance. However my thinkning is that as a Digital Agency surely you would be expected to have links coming from all sorts of sources as you "may" have had some input into the development of their site/ marketing etc. What do you guys think? Thank you once again. Kind Regards, Craig
Moz Pro | | fenwaymedia0 -
This Rookie needs help! Duplicate content pages dropped significantly.
So I am pretty new to SEO Moz. I have an e-commerce site and recently did a website redesign. However, not without several mistakes and issues. That said, when SEO Moz did a crawl of my site, the results showed A LOT of Duplicate Content Pages on my site due to my having one item in many variations. It was almost over whelming and because the number of pages was so high, I have been trying to research ways to correct it quickly. The latest crawl from yesterday shows a drastic drop in the number of duplicate content pages and a slight increase in pages with too long page titles (which is fixable). I am embarrassed to give the number of duplicate pages that were showing but, just know, it's been reduced to a third of the amount. I am just wondering if I missed something and should I be happy or concerned? Has there been a change that could have caused this? Thanks for helping this rookie out!
Moz Pro | | AvenueSeo0 -
Total number of links in OSE not clear to me.
I have compared 3 sites in open site explorer. The total # of links in the subdomain metrics report for one of the urls is 46,787. Where is that number coming from? There's 125 total external followed links and 132 total external links. I cannot see the number for internal links, but I'm sure it isn't 40000+. So 46,787 is the result of the addition of what? Thanks a lot for your help, and sorry for this newbie question 🙂
Moz Pro | | gerardoH0 -
Open site explorer - Analysing competitors links
When using open site explorer to analyse my competitors links, when going through them, I would click them to have a look at them. Almost all of the ones I clicked on something started to download on my computer and would be a blank page or the tab would disappear when the download begun. What is this? Why have they done this? Is this bad practice? Thanks
Moz Pro | | CompleteOffice0