What's the best method for posting the same video with different phone and address on YouTube?
-
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
-
The issue is, this isn't what the map location feature was designed for. If you take this approach, you're ultimately attempting to trick YT into thinking that your content is unique when it isn't and this will not be looked at kindly by Google. While your approach may work for now, the YouTube videos wont rank very well and you are putting yourself highly at risk of a spamming penalty in the future.
I think the single video option with dynamic page could definitely work, but it might be tricky to get the one page to rank 100+ geographical terms
An alternative might be not using YT to host, as Google can see the analytics info for YT and give negative quality metrics based on the fall out rate of the YouTube vids; which will inevitably be extremely high if it's an advert.
I would recommend using Wistia - http://wistia.com/ which Moz use, as they have an automatic sitemap submission service which is very nicely put together and easy to use if you're scaling the content over a vast franchise. You could upload multiple versions of the same video with Wistia and create unique pages for each franchise location and then you should be able to get blended results for multiple geographical terms - especially if you hook the pages with the videos on to the Google Local listings.
All that said, Google will be able to crack down on duplicate video in the future. Audio wave matching isn't that hard - they already do it for YouTube and will do it for other services in the future. If you can get away from totally duplicated videos, especially on the audio front, it would future proof you from Panda and other dupe content smack-downs. Maybe get a different actor (with appropriate regional accents) to do the VO for each franchise?
-
Hi,
I appreciate the thoughtful answer.
It's not to get long-tail traffic. We create an ad commercial and then tag it (logo, contact info, but the core being the same) for each dealer/franchise location and then they want it posted on YouTube, either in their own channel or the headquarters one. We have dup video all over the place because of this and I am trying to reign it in and create a good solution.
I figure most of this duplicated video will get rejected at some point, but was hoping that the Map Location feature on YT would help. If I have 100 of the same commercial tagged for the local dealer and located in different markets, it's logical that this could work.
Your third paragraph seems the best solution -- host an untagged version on YT and embed on dealers sites with relevant contact info.
Thanks again,
Richard -
Hi Richard,
The long and short of it is that yes, this will eventually get picked up as duplicate content and devalued, but moreover, if you upload the same video multiple times, you will be diluting the amount of potential views each version will get and therefore hampering the rankings on YT, Google video and Google organic.
Therefore, I would strongly recommend against uploading duplicate versions with differing meta-elements. What is the ultimate goal of these videos? Are you trying to get blended results to YT through submitting video- site-maps? Or are you trying to rank on YouTube for a variety of long-tail terms?
Either way, duplicate content won't be the way to go. I would either recommend optimising a single video for a host of long tail terms by building lots of strong anchor text links to it and hosting the video on a page on your own site which has a list of relevant phone numbers/addresses in the source but only delivers a single one to a human visitor based on IP?
Or, if you want to make lots of videos - they will all need to be broadly different so there is value in watching the whole series for any given user. The best way to do that is to take a simple concept and then just scale it by having duplicated branded wrapping and differing the internal content, such as with the following example, which I built last week: http://www.youtube.com/playlist?list=PLDCBEEAFF5571810B&feature=view_all
Those were made entirely within one day, without any expensive software, so it is possible to scale unique videos. If you do something like this, then you could add different phone numbers and addresses in the meta-data and tagging. Your channel actually has lots of good unique content, so I think you'll be best off sticking down this route and just scaling your production further.
Thanks,
Phil
-
Have you thought about adding a simple text screen to the beginning and end of the video?
To really make it unique you could do unique voiceover.... Get these from Hillbilly Widgets in Bugtussle, West Virginia 304-594-3334
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
YouTube Filtering Business Videos as Inappropriate Making them Unavailable When Safety Mode Enabled
My client is a public banking software company and recently many of their videos are unavailable to those browsers with "Safety Mode" turned on. What elements within these innocuous videos could be triggering the safety filter? Is there anything we can do about it? I've already reviewed titles/descriptions and reviewed the transcripts for words like 'sex" but I can't find anything that could be inappropriate. Is there any way around this? Is there a process for having this status changed? Thank you
Image & Video Optimization | | RosemaryB0 -
Any Free Video Analytics Tools?
Hi, we are looking for some free video analytics tools. We want to be able to provide our clients or prospective client some stats on how much reach (views, distribution, sites appearing on, etc.) their videos have. Any ideas would be greatly appreciated! Thanks in advance.
Image & Video Optimization | | JohnWeb120 -
What (Local SEO) NAP to use when your country doesn't use Suite #s?
New Zealand does some good things, for example we grow hairy fruit called Kiwifruit, put other fruit into bottles and call it Sauvignon Blanc, but we can also be a bit, well...fruity. My problem is that when we Kiwis list out NAPs we do it like this: ABC Company, Level 1, 123 Example St. Now the fruity bit is we don't have Suite #s, there is never: ABC Company, Suite #400 Level 1, 123 Example St. We just expect you to go up to level 1 and bl@ody well find the office thanks very much (yea there are signs). It seems like a Local SEO shared office situation but it's the whole floor! I'm worried if I get an office in an office building then I will have my results merged with Extremely-Boring-Accountant and Angry-Lawyer who happen to be on the same level. What's a Local SEO aware guy to do?
Image & Video Optimization | | BruceMcG0 -
Google Places best practise
Hi, just wondering what peoples' thoughts are on linking from a Google Places listing; where multiple locations are present (and multiple Places listings), do people generally link back to the home page or to the individual location pages? I would be interested to hear anybody's thoughts. Thank you
Image & Video Optimization | | jasarrow0 -
YouTube Demographics
Hi Mozzers, Is it possible to do YouTube-specific keyword research? I have a client who sells wine making franchises and wants to produce a video for prospective franchisees. I doubt people are looking for this on YouTube and want some data to support my case so I can push the project in a more meaningful direction.
Image & Video Optimization | | waynekolenchuk0 -
Youtube Channel, Video SEO
I am providing some SEO consulting for a friend's company. They are an Investment Research and Portfolio Management firm. They started a blog about a year ago with most of their posts being short Youtube videos between 3 to 10 minutes in length, providing their take on what is going on in with the markets at the moment. Additionally, they've created a youtube channel which has a little over 1,500 subscribers. The videos do fairly decent getting between 1,500 to 20,000 views (the later happens when a big financial blog links to them) but they are not taking full advantage of this great content in my opinion i.e hosting videos with a 3rd party like Wistia. I think they should begin using Wistia or Vimeo Pro to maximize the SEO benefits as well as gather analytics about views. Then after they've milked them all they can put them on their youtube channel and target them for different keywords. My question is, should they go back and switch out the videos on the old posts with videos hosted by a 3rd party, submit sitemaps, etc. or should they just leave them the way they are and only host new videos with a 3rd party? I think they should switch out the old youtube videos but am not sure if this could cause any negative repercussions.
Image & Video Optimization | | TVI0