Is publishing content on multiple platforms like Tumblr, Blogger, Posterous, etc. a legit way to build backlinks?

[AaronParrish]

My client has a fishing report that is published weekly on his blog. Would it be wise to syndicate that content on these other services with backlinks baked into each one?

Any thoughts?

[webbroi]

Saibose,

Do you think links from a wordpress blog are better?

[AaronParrish]

Yes they did. Thanks for reminding me about it Keri!

[KeriMorgret]

ap4runner, did these responses answer your question, or do you still have open questions? It'd be great to have a reply from you or an answer marked helpful. Thanks!

[baptisteplace]

If this is manual, this would be another channel as you say. So you could create 1 account in each in these sites and manage them very well - following other fishing sites on a given platform, connect to twitter and much more as Barry said.

Then this is totally legit to put an excerpt of the original article, made from scratch or reworded, and then put a link to the full article.

[saibose]

Posterous and platforms like tumblr, blogger do not necessarily count as legitimate backlinks, but they are good for SEO. If you have mentions of these on blogger, tumblr and posterous, you may have a better visibility on SERPs based on Google's algorithm's QDF factor.

Therefore, it maybe a good idea to post on these websites in legitimate ways to get leverage.

[StalkerB]

Ah, I didn't read this as fake blog, I saw it as manual syndication; rather than say putting a RSS feed on a Facebook page, it was manually posting about it on a 'branded' hosted blog (mydomain.wordpress.com for example).

I think putting content in front of people using whatever channels they already use is a good way of driving traffic and getting links from other influencers on those platforms.

[baptisteplace]

I think you are asking if Google / Bing would consider this out of the guidelines. If you publish the exact same content on blogging platform, you will get not much from these. If you create a LOT of those fake blogs, you may even be penalised.

This may work if performed in a smart manner - different content, no systematic backlink and much more to create a credible blog. This is hard though, if your client is not publishing his content on blog aggregators, I would recommend doing so - just be aware of the risk of being ranked after the aggregator if the client's site has weak mRank.

[StalkerB]

Yup Well, kind of.

There's a couple of things I do with content that I want to share this way

a) Make sure there are links back to my site and
b) Slightly reword it

I'm not talking about spinning the article into 100 different versions, one for each site I'm putting it on (though if you want some names to help you do that... :D), but I try and give the reader a reason to come through to the site proper.

So some sites I post an edited version, some sites I do an editorialised version ie I blog about my blog (yo dawg, I herd you like blogs).

For most value out of them, it's (reasonably) important to actually build the profile of the blog your publishing it on within the community as well, so follow other fishing blogs on each, repost on your tumbler, fill in a full profile, etc

Remember even if some of the places your posting links are nofollowed, having a good social profile is an indicator that you have a legit site (for the time being), so there is value beyond the direct links as well.

However, I wouldn't rely purely on these kind of links to get me ranking.