How to use my time: Make my site bigger or make link wheels?
-
I have a site which consist of about 500 pages. It's the biggest of it's tiny niche, and I'm making a livin' out of it (it gets me clients). So this is important to me.
I have access to tons and tons of non-copyrighted relevant texts. This text is not on the www, and thus would be unique to google. All though the text is relevant, it's not really useful for my visitors.
How to use this text and get the most of my time spent?
1. Making thousands of articles on my website, with internal linking to the "selling" keyword pages?
2. Use text to make a lot of link wheels - eventually linking to my main site?
Thanx a bunch!
And if you have other suggestions I'd love to hear'em out -
great response, I love the....
_"I would give these texts to my competitor and hope that he puts the dead weight on his site." _
You make a very valid point.
Content needs to be engaging, and if the content is just that, you stand a good chance of uses sharing your content.
shares = exposure = more visits = more sales
-
All though the text is relevant, it's not really useful for my visitors.
What's the goal here?
Are you trying to get useless traffic or weight down your website with a bunch of crap?
I would give these texts to my competitor and hope that he puts the dead weight on his site.
I believe that a small compact site with highly relevant pages competes better than a huge site with a ton of irrelevant crap.
I want my sites to be lean, mean fighting machines... not fat, out-of-shape wimps.
..............................
You asked about linkwheels. Don't do it.
-
Unless the content can be re-written into something useful, I wouldn't bother publishing it. It will do you no favours to have content that no-one wants to read. You want visitors to be excited to know you have produced something, not groan and look away
-
How would you make use of the content, then?
-
You do have to be careful of what you write and make sure it is of interest. If you just suddenly publish a load of articles (well, you would stage them anyway) that no-one really wants to read, as already said, you will get a high number of bounces and very little time spent on the pages / site.
Unique content that is applicable to your audience is the way to go
Andy
-- Oh, and steer clear of Link-Wheels. Old tricks that you will get nothing from any more. Google want to see content, content and more content
-
Oh, I never really thought of bounce rate..
It's outdated documents regarding my niche. Let's say you have a site about "How to climb mountains the modern way", then my documents would be stories of old-school mountain climbing. Relevant, but useless and uninteresting.
-
Can you elaborate on your "unique but useless" (my paraphrase) content? Normally I'd say to get as much content as you can out there but if it's not useful it might drive another signal you don't want: bounce rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Infinite 302 redirects on a site using Angular JS
I'm not quite sure what I'm seeing here. It's a site that uses Angular JS (version 1) and the crawl is showing infinite 302 redirects, but the redirects are all to the same URL? Here's an example: https://www.razoo.com/us/story/Armco-Park-Foundation Has anyone seen this before? What causes it and how do I counsel the client on how to fix it?
Intermediate & Advanced SEO | | KatherineWatierOng0 -
Our site is on a secure server (https) will a link to http:// be of less value?
Our site is hosted on a secure network (I.E. Our web address is - https://www.workbooks.com). Will a backlink pointing to: http://www.workbooks.com provide less value than a link pointing to: https://www.workbooks.com ? Many thanks, Sam
Intermediate & Advanced SEO | | Sam.at.Moz0 -
Best support site software to use
Hi Guys We currently use Desk to run our company support site, it seems ok (I don't administer it), however is it very template driven and doesn't allow useful tools such as being able to add metadata to each page (hence in our Moz crawl tests we get a large number of no metadata errors (which seems like a lost opportunity for us to optimise the site). Our support team are looking to implement MadCap Flare as an information management tool, however this tool outputs HTML as iframes which obviously make it hard for google to crawl the content. We recently implemented HubSpot as our content marketing platform which is great, and we'd love to have the support site hosted on this (great for tracking traffic etc), however as far as I'm aware MadCap Flare doesn't integrate directly with HubSpot....so looking for suggestions on what others are successfully using to host/manage their SEO optimised support sites? Cheers Matt
Intermediate & Advanced SEO | | SnapComms0 -
Links from random sites: Disavow?
I am looking at the links to my site from GWT. I see a bunch of random sites I've never heard of. I never made an effort to get links from these sites. Sites like | http://www.xlx.pl | Also found one porn site! Should I just ignore these or disavow them?
Intermediate & Advanced SEO | | inhouseseo0 -
What is the best way to allow content to be used on other sites for syndication without taking the chance of duplicate content filters
Cookstr appears to be syndicating content to shape.com and mensfitness.com a) They integrate their data into partner sites with an attribution back to their site and skinned it with the partners look. b) they link the image back to their image hosted on cookstr c) The page does not have microformats or as much data as their own page does so their own page is better SEO. Is this the best strategy or is there something better they could be doing to safely allow others to use our content, we don't want to share the content if we're going to get hit for a duplicate content filter or have another site out rank us with our own data. Thanks for your help in advance! their original content page: http://www.cookstr.com/recipes/sauteacuteed-escarole-with-pancetta their syndicated content pages: http://www.shape.com/healthy-eating/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta
Intermediate & Advanced SEO | | irvingw
http://www.mensfitness.com/nutrition/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta0 -
Multiple sites - ownership & link structure
Hi All I am in the process of creating a number of sites within the garden products sector; each site will have unique, original content and there will be no cross over. So for example I will have one on lawn mowers, one on greenhouses, another on garden furniture etc. My original thinking was to create a single limited company that would own each of the domains, therefore all the registrant details will be identical. Is this a sensible thing to do? (I want to be totally white hat) And what, if any, are the linking opportunities between each of the sites? (16 in total). Not to increase ranking, more from an authoritative perspective. And finally, how should I link between each site? Should I no follow the links? Should I use keyword contextual links? Any advice ideas would be appreciated 🙂 Please note: It has been suggested that I just create one BIG site. I've decided against this as I want to use the keyword for each website in the domain name as I believe this still has value. Thanks
Intermediate & Advanced SEO | | danielparry0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0