Is there ever legitimate near duplicate content?
-
Hey guys,
I’ve been reading the blogs and really appreciate all the great feedback. It’s nice to see how supportive this community is to each other. I’ve got a question about near duplicate content.
I’ve read a bunch of great post regarding what is duplicate content and how to fix it. However, I’m looking at a scenario that is a little different from what I’ve read about. I’m not sure if we’d get penalized by Google or not. We are working with a group of small insurance agencies that have combined some of their back office work, and work together to sell the same products, but for the most part act as what they are, independent agencies.
So we now have 25 different little companies, in 25 different cities spread across the southeast, all selling the same thing. Each agency has their own URL, each has their own Google local places registration, their own backlinks to their local chambers, own contact us and staff pages, etc.
However, we have created landing pages for each product line, with the hopes of attracting local searches. While we vary each landing page a little per agency (the auto insurance page in CA talks about driving down the 101, while the auto insurance page in Georgia says welcome to the peach state) probably 75% of the land page content is the same from agency to agency. There is only so much you can say about specific lines of insurance. They have slightly different titles, slightly different headers, but the bulk of the page is the same.
So here is the question, will Google hit us with a penalty for having similar content across the 25 sites? If so, how do you handle this? We are trying to write create content, and unique content, but at the end of the day auto insurance in one city is pretty much the same as in another city.
Thanks in advance for your help.
-
Thank you both for the feedback. We've been in the insurance industry for about 15 years and know it pretty well. It sounds like our best bet is to find out how many different ways we can talk about something as fascinating as crop insurance and auto insurance.
On one hand, it’s nice to work with a client like this because we can focus on an area we know well. On the other hand, it’s hard to say the same thing in several different voices and from different points of view. Not impossible, but about the 25<sup>th</sup> time it becomes a stretch…….
Let me ask the same question a little bit differently. Our goal is not to see how little we can do and still get away good results, but I am looking for some guidance on where Google draws the line on similar content. Does anyone have any real word experience with how similar two 250 word articles can be? Does every sentence have to be different? Every paragraph? I’m not trying to be too nit picky here, just looking for some real world experience.
Anyone ever gotten slapped down on a similar project?
Thanks !
-
Thank you both for the feedback.
-
We are trying to write create content, and unique content, but at the end of the day auto insurance in one city is pretty much the same as in another city.
If I wanted to assure my success and if I knew as much about auto insurance as was required to be successful selling it then I would put in the time needed to create unique content for my website.
Instead of trying to weigh how little you can do to keep from getting whacked... put your mind on figuring out all of the things that you can do to assure you will kick ass.
-
Hi Adam,
75% of duplicate copy in a single piece of content is very high. You can never say for certain with Google, but most likely it will raise red flags.
When faced with similar situations in the past, we have contracted several different writers with different styles to come up with multiple pieces of content on each subject. This way each page will be unique and from different perspective, eliminating the chance for a penalty. You may be forced to pay a bit more hiring different writers for the job, but it will be worth it for the clients goals.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Simple duplicate content query
Hello Community, One of my clients runs a job board website. They are having some new framework installed which will lead to them having to delete all their jobs and re-add them. The same jobs will be re-posted but with a different reference number which in turn with change each URL. I believe this will cause significant duplicate content issues, I just thought I would get a second opinion on best practice for approaching a situation like this. Would a possible solution be to delete jobs gradually and 301 re-direct old URLs to new URLs? Many thanks in advance, Adam
Technical SEO | | SO_UK0 -
Home page duplicate content...
Hello all! I've just downloaded my first Moz crawl CSV and I noticed that the home page appears twice - one with an appending forward slash at the end: http://www.example.com
Technical SEO | | LiamMcArthur
http://www.example.com/ For any of my product and category pages that encounter this problem - it's automatically resolved with a canonical tag. Should I create the same canonical tag for my home page? rel="canonical" href="http://www.example.com" />0 -
Duplicate Content Brainstorming
Hi, New here in the SEO world. Excellent resources here. We have an ecommerce website that sells presentation templates. Today our templates come in 3 flavours - for PowerPoint, for Keynote and both - called Presentation Templates. So we've ended up with 3 URLS with similar content. Same screenshots, similar description.. Example: https://www.improvepresentation.com/keynote-templates/social-media-keynote-template https://www.improvepresentation.com/powerpoint-templates/social-media-powerpoint-template https://www.improvepresentation.com/presentation-templates/social-media-presentation-template I know what you're thinking. Why not make a website with a template and give 3 download options right? But what about https://www.improvepresentation.com/powerpoint-templates/ https://www.improvepresentation.com/keynote-templates/ These are powerfull URL's in my opinion taking into account that the strongest keyword in our field is "powerpoint templates" How would you solve this "problem" or maybe there is no problem at all.
Technical SEO | | slidescamp0 -
Despite canonical duplicate content in WMT
Hi, 2 weeks ago we've made big changes in title and meta descriptions. To solve the missing title and descriptions. Also set the right canonical. Now i see that in WMT despite the canonical it shows duplicates in meta descriptions and titles. i've setup the canonical like this:
Technical SEO | | Leonie-Kramer
1. url: www.domainname.com/category/listing-family/productname
2. url: www.domainname.com/category/listing-family/productname-more-info The canonical on both pages is like this: I'm aware of creating duplicate titles and descriptions, caused by the cms we use and also caused by wrong structure of category/products (we'll solve that nest year) that's why i wanted the canonical, but now it's not going any better, did i do something wrong with the canonical?0 -
Removed .html - Now Get Duplicate Content
Hi there, I run a wordpress website and have removed the .html from my links. Moz has done a crawl and now a bunch of duplicated are coming up. Is there anything I need to do in perhaps my htaccess to help it along? Google appears to still be indexing the .html versions of my links
Technical SEO | | MrPenguin0 -
Development Website Duplicate Content Issue
Hi, We launched a client's website around 7th January 2013 (http://rollerbannerscheap.co.uk), we originally constructed the website on a development domain (http://dev.rollerbannerscheap.co.uk) which was active for around 6-8 months (the dev site was unblocked from search engines for the first 3-4 months, but then blocked again) before we migrated dev --> live. In late Jan 2013 changed the robots.txt file to allow search engines to index the website. A week later I accidentally logged into the DEV website and also changed the robots.txt file to allow the search engines to index it. This obviously caused a duplicate content issue as both sites were identical. I realised what I had done a couple of days later and blocked the dev site from the search engines with the robots.txt file. Most of the pages from the dev site had been de-indexed from Google apart from 3, the home page (dev.rollerbannerscheap.co.uk, and two blog pages). The live site has 184 pages indexed in Google. So I thought the last 3 dev pages would disappear after a few weeks. I checked back late February and the 3 dev site pages were still indexed in Google. I decided to 301 redirect the dev site to the live site to tell Google to rank the live site and to ignore the dev site content. I also checked the robots.txt file on the dev site and this was blocking search engines too. But still the dev site is being found in Google wherever the live site should be found. When I do find the dev site in Google it displays this; Roller Banners Cheap » admin <cite>dev.rollerbannerscheap.co.uk/</cite><a id="srsl_0" class="pplsrsla" tabindex="0" data-ved="0CEQQ5hkwAA" data-url="http://dev.rollerbannerscheap.co.uk/" data-title="Roller Banners Cheap » admin" data-sli="srsl_0" data-ci="srslc_0" data-vli="srslcl_0" data-slg="webres"></a>A description for this result is not available because of this site's robots.txt – learn more.This is really affecting our clients SEO plan and we can't seem to remove the dev site or rank the live site in Google.Please can anyone help?
Technical SEO | | SO_UK0 -
Duplicate page/Title content - Where?
Hi, I have just run a crawl on a new clients site, and there is several 'duplicate page content' and 'Duplicate Page Title'' issues. But I cannot find any duplicate content. And to make matters worse. The actual report has confused me. Just for example the about us page is showing in both reports and for both under 'Other URLs' it is showing 1? Why? Does this mean there is 1 other page with duplicate page title? or duplicate page content? Where are the pages that have the duplicate page titles, or duplicate page content? I have run scans using other software and a copyscape scan. And apart from missing page titles, I cannot find any page that has duplicate titles or content. I can find % percentages of pages with similar/same page titles/content. But this is only partial and contextually correct. So I understand that SEO Moz may pick percentage of content, which is fine, and therefore note that there is duplicate content/page titles. But I cannot seem to figure out where I would the source of the duplicate content/page titles. As there is only 1 listed in both reports for 'Other URLs' Hopefully my long question, has not confused. many thanks in advance for any help
Technical SEO | | wood1e20 -
Why are my pages getting duplicate content errors?
Studying the Duplicate Page Content report reveals that all (or many) of my pages are getting flagged as having duplicate content because the crawler thinks there are two versions of the same page: http://www.mapsalive.com/Features/audio.aspx http://www.mapsalive.com/Features/Audio.aspx The only difference is the capitalization. We don't have two versions of the page so I don't understand what I'm missing or how to correct this. Anyone have any thoughts for what to look for?
Technical SEO | | jkenyon0