Does Google factor in site traffic, time on site, bounce rate, etc into it's ranking algorithm?
-
I can't seem to find an authoritative answer on this.
-
If Google came out today and said "site traffic, time on site and bounce rate are all going to be factors of our algorithm" then ethically-challenged individuals and companies may considering banks of users based in places with low labour costs to try to manipulate the algorithm.
It is almost certain that Google has considered this in the past but is worried that people may try and game the system. As such I would expect any ranking element related to the quality of a site to be more complex.
There are suggestions that Google is trying to get algorithms to be able to judge the aesthetic quality of a site and that this could be a factor in the future
-
You won't find any authoritative answer on this, some sort of bounce could be used by Google but you will never know the % for this specific bounce rate.
-
Yep! thanks!
-
Of course Google may not come right out and say it, but this article seems to make a case that bounce rate is a factor: http://seoblackhat.com/2008/11/21/bounce-rate-seo/
And here's an interesting Google blog post where site speed is a confirmed signal of their algorithm: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google indexing https sites by default now, where's the Moz blog about it!
Hello and good morning / happy Friday! Last night an article from of all places " Venture Beat " titled " Google Search starts indexing and letting users stream Android apps without matching web content " was sent to me, as I read this I got a bit giddy. Since we had just implemented a full sitewide https cert rather than a cart only ssl. I then quickly searched for other sources to see if this was indeed true, and the writing on the walls seems to indicate so. Google - Google Webmaster Blog! - http://googlewebmastercentral.blogspot.in/2015/12/indexing-https-pages-by-default.html http://www.searchenginejournal.com/google-to-prioritize-the-indexing-of-https-pages/147179/ http://www.tomshardware.com/news/google-indexing-https-by-default,30781.html https://hacked.com/google-will-begin-indexing-httpsencrypted-pages-default/ https://www.seroundtable.com/google-app-indexing-documentation-updated-21345.html I found it a bit ironic to read about this on mostly unsecured sites. I wanted to hear about the 8 keypoint rules that google will factor in when ranking / indexing https pages from now on, and see what you all felt about this. Google will now begin to index HTTPS equivalents of HTTP web pages, even when the former don’t have any links to them. However, Google will only index an HTTPS URL if it follows these conditions: It doesn’t contain insecure dependencies. It isn’t blocked from crawling by robots.txt. It doesn’t redirect users to or through an insecure HTTP page. It doesn’t have a rel="canonical" link to the HTTP page. It doesn’t contain a noindex robots meta tag. It doesn’t have on-host outlinks to HTTP URLs. The sitemaps lists the HTTPS URL, or doesn’t list the HTTP version of the URL. The server has a valid TLS certificate. One rule that confuses me a bit is : **It doesn’t redirect users to or through an insecure HTTP page. ** Does this mean if you just moved over to https from http your site won't pick up the https boost? Since most sites in general have http redirects to https? Thank you!
Algorithm Updates | | Deacyde0 -
Home Page not ranking?
Hey guys, I'm working on a relatively new client and have noticed that all the initial rankings that we have point towards a sub page rather than the home page. Only a branded search appears to bring up the home page which seems really strange. Any ideas? Home page; www.geraldmiller.com Sub page (ranking); www.geraldmiller.com/dwi-dui-defense
Algorithm Updates | | Webrevolve0 -
Weekly traffic from Google: How do you explain this?
Hello here, I have question for you. Please, have a look at the attached image from my website analytics which shows the unique visits trend of the last 2 months. What it is interesting is that every Monday Google brings me more traffic than any other day of the week, whereas on Saturdays it gives me the lowest traffic. And looks like that's a pretty regular weekly pattern. Why is Google doing that? What does that mean? Why such a clear and steady pattern? I am eager to know your thoughts about this! CGuULrN.jpg
Algorithm Updates | | fablau0 -
Google Reconsideration - To do or not to do?
We haven't been manually penalized by Google yet but we have had our fair share of things needing to be fixed; malware, bad links, lack/if no content, lack-luster UX, and issues with sitemaps & redirects. Should we still submit a reconsideration even though we haven't had a direct penalty? Does hurt us to send it?
Algorithm Updates | | GoAbroadKP0 -
Bing's indexed pages vs pages appearing in results
Hi all We're trying to increase our efforts in ranking for our keywords on Bing, and I'm discovering a few unexpected challenges. Namely, Bing is reporting 16000+ pages have been crawled... yet a site:mywebsite.com search on Bing shows less than 1000 results. I'm aware that Duane Forrester has said they don't want to show everything, only the best. If that's the case, what factors must we consider most to encourage Bing's engine to display most if not all of the pages the crawl on my site? I have a few ideas of what may be turning Bing off so to speak (some duplicate content issues, 301 redirects due to URL structure updates), but if there's something in particular we should monitor and/or check, please let us know. We'd like to prioritize 🙂 Thanks!
Algorithm Updates | | brandonRT0 -
Someone just told me that the Google doesn't read past the pipe symbol. I find that hard to believe. Is this true?
Someone just told me that the Google doesn't read past the pipe symbol.
Algorithm Updates | | MarketingAgencyFlorida0 -
With Google's Location Based Searches, Should I Include a City Name with My Keywords?
What I mean is when you search on Google it seems to pull information by your location so would it be helpful including the city name + keyword still for SEO or would it be just as helpful using just the keyword? For example, a client is in Alexandria, VA and has a computer repair shop so would "Alexandria computer repair" be as good or better than "computer repair"? Just a little curious. Thanks!
Algorithm Updates | | CodyOelker-AMICreativeStudio2 -
Bounce rate and rankings
I have believed for years that a high bounce rate (from search) could lower your rankings over time. Makes sense; if users bounce right back to search after looking at your page Google should think that page wasn't very useful and will push your down the SERPs. But, how do they determine this? If a user comes back after 30 seconds that's a bounce? Or is my premise incorrect and Google does not take bounce into account? Erin
Algorithm Updates | | ErinTM0