Using twitter to boost organic rankings
-
I was told that Google uses Twitter traffic as a ranking factor. How could i use Twitter to boost the rankings of my website? i play in a live band if that helps you to generate some ideas for me.
Thanks in advance for everyone's input!
Ron
-
It's important to look at Twitter as a way to engage with your fans and get your content out there rather than solely as a way to increase your rankings. If you're not there to interact with people, you'll find that they get uninterested quickly. The same goes for Facebook, Google+, etc.
I love the idea that Aran mentioned about having a Youtube channel. You can do a lot with that and even could post the videos on your site and tweet those links. One of the greatest things I've found though is to simply ask! Ask your Twitter followers what they'd like to see from you on Twitter. People LOVE giving their opinions so I'm sure you'll get some feedback. You could try that on Facebook and Google+ as well.
The idea really is to get a group of fans who are interested in what you're writing about or posting on your site as well. Maybe it's tour dates, or posts about your concerts, but something that gets people interested enough to tweet and retweet.
Hope this helps a bit!
Jen
-
If you want to boost your organics and social media, you need to look at all the options, not just Twitter.
For Google, use Google+ (I've already +1ed things and seen immediate, short-term results) and for Bing use Facebook and Twitter.
However, it's really important that you don't focus on these things too much, they are short term gainers, whereas link building and getting the site in order from A-Z will be much better in the long term.
Also things like blogger out-reach etc is important - they are still partly a social signal - and their links will last a lot longer than Twitter mentions etc.
Hope this helps.
-
Hi Ron,
You need to put the Tweet this syle buttons on your website and get people to share the page amongst there pages. There are plenty of ways to encourage people to share th content, but by far the most effective is to have some awesome content...perhaps you have recorded a song or covered a popular song, you could offer it as a free download when people tweet the page?
When Elbow covered beyonce's track Independent Woman the social sphere went crazy!!!
Do you have a youtube channel?
-
Hi Ron,
Yes it is widely known that Google uses Twitter as a ranking factor. Linked URLs etc... These are part of Social Metrics and Google+ as well as Facebook are part of this.
SEOmoz did a few lovely experiemnts related to this here: http://www.seomoz.org/blog/do-tweets-still-effect-rankings
Essentially the SEO value of using any of these social sites would be similar in effect as to what hHigh Authority websites are. If you Tweet frequently and have a significant volume of other similarly active followers you influence is higher. Tweets and even re-tweets can influence this. I would recommend tweeting with purpose and linking out to core valuable pages where you can with context.
-Phil G
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a site with only one blog post a month rank alright?
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
Branding | | hssm20191 -
Should we use one domain with product-specific sub-domains or separate domains per product?
We are resellers of 4 separate products. Currently we have numerous different websites promoting each product, not all of them use a URL which has any real link to our business - it's only when you land on the page that it contains brand images, etc. We are in the process of redesigning and rebranding, and want to know what would be the best course of action to take in terms of domain registration. This is what we have currently, for example: - www.accounts-solutions.co.uk - This site deals with the resale and support of a branded accounts package. www.software-accounts-systems.co.uk - This site deals with the resale and support of a second branded accounts product. In terms of moving forward with new domains, which are going to contain our business name, our options are as follows: - OPTION 1 - www.our-business-name.co.uk/product1/etc, www.our-business-name.co.uk/product2/etc, www.our-business-name/product3/etc where all products are given separate sub-domains within our main business page. OPTION 2 - www.our-business-name-product1.co.uk/etc, www.our-business-name-product2.co.uk/etc, www.our-business-name-product3.co.uk/etc where each product we resell is given it's own separate domain entirely. Does anyone think one direction over another would give any benefits in terms of SEO, or would it not matter as long as each site was well optimised with a solid content and social strategy? My initial preference is for the first option, if only because of the continuity in terms of having one main company website with each product listed in sub-domains. Each landing page would obviously be optimised for each specific product/keyword, etc. so, from a user point of view, there shouldn't be any confusion between separate products. Also, would it be recommended to install 301 redirects from our existing www.accounts-solutions.co.uk, etc pages to the relevant new sites? Thanks, John
Branding | | HBPGroup0 -
Short Custom Domains for using instead of bit.ly etc
Hi Can anyone recommend any good sources/sites for quickly trying to find good shortened custom domain options for using instead of bit.ly etc Any hints and tips at trying to find suitable ones too ? since ive tried a few sites and cant find anything suitable and keeps suggesting options with subfolders Thanks Dan
Branding | | Dan-Lawrence0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Do .CO domains rank up just as easy as a .com domain?
I have ran across a very good .CO domain and am thinking about making it into one of our main websites. I have no experience with them. I have used/bought just about every other domain type out there, but I have never used a .CO yet. The domain I was able to purchase was seobusiness.co for $5.00 - regardless if I am able to use it for our main brand if they don't rank up the same, I will use it for something else. The site isn't up yet btw, so no need visiting it... The keyword gets 1600 exact hits a month give or take a few of course - thats just the Google tool estimate. Matt Cutts says that they can rank up the same, but I am looking for more than this. Does anyone have some proof that .co's can rank up? I hate to put 2-3 months of solid work into this to rank it up for SEO business and it doesn't want to rank due to the .co. Thanks in advance for your time.
Branding | | MarketingOfAmerica0 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791 -
Any reason not to use rel=author?
Hi Like everyone I've read a lot about rel=author but is there a reason not to use it? For instance, if you're running the content, as I am, for a travel company, we have individual writers writing the content and guides to cities/hotels/tours etc, but none of our competitors are using rel=auithor, so we certainly do stand out. But does the "personal" touch of rel=author dilute trust in some cases? For instance, if you're booking a specific hotel in London and you type in the hotel name looking for the best rate, do you really want to see a face you don't know beside a "corporate result"? Is anyone in an industry where rel=author is being used in conjunction with products/product reviews. It will work for Gary V and wine, but will it work everywhere? Rel=author is touted everywhere as a sure fire bet... but are there times to back off from using it?
Branding | | xoffie1 -
Why does Tripadvisor rank higher than official hotel website?
Hello, I am trying to figure out why Tripadvisor is ranking higher for "Royal Lahaina Resort" than our official site RoyalLahaina.com website. Could any of you help here. It is confusing because our RoyalKona.com and our HawaiiHotels.com (Hotel Chain Group) ranks 1st but for one of the hotels it comes in second to trip advisor. Please help!
Branding | | TSpike10