Good Internal Site Structure Idea?
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Hello SEOMoz,
After reading a bunch of your Site Structure articles, I've decided to make ours more flat. There are numerous pages on our site which are linked to directly from our homepage, wasting mysterious amounts of Link Juice every day. I want to remove most of these links so that the Fewer, and now more heavily weighted, Homepage Links will be more powerful... but I am worried that the pages which I am knocking down to the 3rd tier level already have high rank and are distributing this Juice to other pages.
The problem is that 3 of these 9 pages are great for assisting our sales team, so I cannot take those 2 links off of the homepage...so I will be forced to Nofollow them instead. I am worried this is cutting down the number of pages on the site, also cutting out content which was previously indexed. Is this whole thing a good idea at all?
And should I just leave those 2 pages alone because I can't remove the link? I'm thinking maybe I should rel=canonical it back to the homepage? I am ultimately trying to rank the homepage for the keyword "POS Software" and this is my on-site strategy for it. Maybe adding a link from those 2 pages that say "POS Software" back to the homepage is the best bet in this scenario? I am trying to learn the absolute best thing to do instead of guessing.
Thanks!
Derek
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OK, so, a flat architecture would suggest more links on the homepage, not less. You're trying to reduce the number of clicks from the homepage to each piece of content, not increase it.
If there's good quality content on those pages that helps your sales team, leave it up! If it helps the sales team, then removing it will probably cost you sales, right? I'd stay away from nofollowing those links, and I'd stay away from using rel="canonical", since the way you mentioned using it isn't how it should be used.
Removing 9 links from the homepage won't do all that much for you IMO. I'm looking at your homepage now. I don't think you need to worry about removing internal links. I would recommend changing the links for "QuickBooks, Peachtree, Simply Accounting, MAS 90, MAS 200, and Line 50." Either remove the links and leave the text, OR a better solution would be to link them to an internal page on the site such as /quickbooks-pos-integration.html, and target those types of keywords. But definitely don't link to quickbooks.com's homepage, they don't need that link juice and it isn't valuable to visitors.
Taking a look at the link metrics for your site, you're at homepage PA 53 and DA 43, which isn't far off from the page 1 ranking sites. I think some link building would make you much more competitive for that keyword. You're currently on page 4 when I search for "POS software", and it's an internal page that's ranking, not your homepage. Get more links to your homepage using POS Software as the anchor text, and do it in a non-spammy way. That will help quite a bit I think.
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