CNAME redirect for Press Releases
-
Our company is moving our press release section over to Business Wire. Business Wire will be hosting the press releases on their servers http//ourcompany.newshq.businesswire.com, but we want it to display as if these are hosted on our site www.ourcompany/press-releases/. This is where our press releases are hosted now. They are recommending using a CNAME redirect to essentially mask their URL and display ours.
We don't want to lose out on the search value that our press release area has built up over time. Will the CNAME redirect cause any SEO problems?
-
CNAME is a DNS trick. It isn't a redirect.
Lots of hosted shopping carts use CNAME records to make it look like your customers are checking out on your own domain instead of checking out on something like ultracart.com.
The destination of the move is usually a subdomain such as secure.egol.com.
If you are going to do this you need to have someone who really understands how these things work to confirm that the set-up that these folks suggest is going to work property for SEO.
I don't know enough about it to advise but I do know enough about to say that it probably isn't as simple as you describe.
I am betting that this results in an SEO inefficiency. If I wanted the press releases to look like they are on my server I would just put future releases on my server unless the PR site has some powerful reason to keep them on their server and redirect to mine.
-
Using CNAME for this practice is pretty commonplace. That is, provided your DNS setup isn't going to generate a lot of lag.
EDIT: Of course now that I'm Googling around on this, there appears to be a mixed bag of reasoning. I could swear that I've seen it used several times with no negative SEO implications.
Given that you're using CNAME to maintain a URL rather than move to a new one, I still think you're in the clear, though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you still loose 15% of value of inbound links when you redirect your site from http to https (so all inbound links to http are being redirected to https version)?
I know when you redesign your on website, you loose about 15% internally due to the 301 redirects (see moz article: https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand), but I'm wondering if that also applies to value of inbound links when you redirect your http://www.sitename.com to https://www.sitename.com. I appreciate your help!
Technical SEO | | JBMediaGroup0 -
Redirecting a blog
We've acquired another company and want to redirect their soon-to-be-obsolete website to ours. It includes a blog with many blog posts. Should we: only 301 redirect the top level blog URL
Technical SEO | | Caro-O
try redirect individual blogs to blogs of a similar topic on our site (least practical I'm sure)
redirect all their individual posts to our main blog URL Thanks, Caro1 -
Redirecting internal pages to another domain
Hi, I recently redirected the domain www.organic7thheaven.com to http://www.7thheavennaturals.com/ However, the internal pages of www.organic7thheaven.com such as http://www.7thheavennaturals.com/products/sensitivesouls/ are now displaying a 404 Not Found Message How can I have it so that pages such as the above automatically also redirect to http://www.7thheavennaturals.com/ Thanks!
Technical SEO | | MJMarketing0 -
301 Redirect Properly To Keep the Juice
I have a bunch of WP Blogs and was thinking of taking all linkjuice from these to my main money site. The most of the other WP Blogs is hosted at godaddy.com (domain and site) and I know they have a URL Redirects page in site manager but I`m not sure this is the right way to go. Also I wonder some of these sites have hundreds of blogposts there is no way I can "re-create" those on the money site but I am sure that is not a must-thing to do in order to keep the "juice" right or wrong? Last but not least, I was wondering if you think it would be best to redirect the sites to relevant pages on money sites. For instance if i had a domain called cheap-ties.com with 100 blogposts about this and on money site a webshop with a category called ties, should redirect to this or to main domain or doesnt it matter?
Technical SEO | | fAgBxa8b0 -
Redirect blogspot blog ?
Hi We have an ecom site selling childrens clothing. We startet up with a blogspot blog due to the lack of that option from our provider. I have a few links in to the blogspot blog and realized today that the PA is 39 - the PA of homepage of ecom site is 40. Ive lately been using the ..../blog on my ecom site. The functionality so far of it is so bad that i am considering using the blogspot blog again. How can i best utilize the strength of our blog at blogspot. Just keep posting w anchor text to relevant pages our main site? Is redirecting a possibility at all ? Dan Lærum
Technical SEO | | danlae0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0 -
Redirect Multiple Domains
This is a follow-up question from one posted earlier this month. I can't linked to that because it's a private question so I'm trying to summarize it below. We have a number of domains – about 20 - (e.g. www.propertysharp.com) that point to our main domain ip adress (www.propertyshark.com) and share the same content. This is no black-hat strategy whatsoever, the domains were acquired several years ago in order to help people who mistyped the websites url to reach their desired destination. The question was whether to redirect them to our main domain or not. Pros were the reportedly millions of incoming links from these domains - cons was the fact that lots of issues regarding duplicate content could arise and we actually saw lots of some pages from these domains ranking in the search engines. We were recommended to redirect them, but to take it gradually. I have a simple question - what does gradually mean - one domain per week, per month?
Technical SEO | | propertyshark0 -
301 redirect
We have just had an outside SEO agency report on our site: One of things brought up were arounf broken links, and how they class them as broken links. Could any body tell me whether this statement holds true please, as I am not aware of this "Our latest intelligence shows that google are downgrading ranking from sites that feature 301 redirects within the internal link structure". Any help would be greatly appreciated Regards
Technical SEO | | Yozzer0