How to gain more conversions through my website

[BobGW]

Hello,

I have a wealth coaching website

bobweikel(dot)com

Will you look at it and tell me how I can improve traffic and conversions.

I want to gain several clients a week just from the web.

Possible areas of help:

On-site SEO & keywords

link building: I don't see how to link build here

Content Creation

Adwords

Thanks!

[DougRoberts]

Hi Bob, here's some resources to get you started!

BloggerLinkUp

My Blog Guest

This YouMOz article has some ideas:

15 Smart Ways to Find Guest Posting Opportunities

You can search google for blogs that cover the same topics as your site that accept guest posts using queries like:

finance coaching blog "guest post"

There's more about using google to find guest blogging opportunities here: 3 Smart Google Search Tips to Hunt for Guest Post Opportunities

You could try searching twitter. A great way to do this is to use followerwonk to search people's bios. You could do searches like:

nlp coach blog

Take a look at what others are doing, see if they have their own blogs that might accept guest posts or even if they don't you may be able to find out where they are guest posting.

Think about where your potential audience are going to hang-out too. If you can get guest posts infront of them and get some direct qualified referral traffic to you site then this can be even better. You may find that people arriving through this channel convert better.

Remember that guest blogging isn't just about getting those backlinks. It's a great way to build your reputation/authority and position yourself in your chosen niche.

Again, hope this helps.

[BobGW]

I changed it up, it's a little better now.

How do I find the "lots of opportunities to guest post"?

Thanks Doug!

[BobGW]

I'll check out SiteTuners CEO. Thanks again EGOL! You're one of the best!

[BobGW]

Thank you for such good suggestions. I have a lot to learn.

[EGOL]

You could hire a conversion optimization company such as SiteTuners.  They can help you improve your site and your  sales pages for better conversion. Or you can read Tim Ash's book (SiteTuners CEO) "Landing Page Optimization" and try to do it yourself.

Or, the best approach is what I did... read the book twice, attend landing page optimization workshop, work on the project yourself, then have them help you kick it up a notch.

It will probably not cost as much as you think.  Just have them to a study and recommend and then two one hour on the phone with you sessions.

[mediabase]

I would like to help you through a suggestion. The right approach to gain more conversion rate is to get the target audience to your site. To get target audience to your site, you should select the right keywords for your site. Try choosing those keywords which are best suited to the service that you offer. I hope this is a helpful answer to you.

[DougRoberts]

Hi Bob,

Just some quick thoughts, please don't take anything here as criticism!

My first impression when visiting the site is that it's "a lot about Bob" and not much about "me!" I would suggest that you open with a clear proposition so people instantly get what's in it for them when the hit your site.

Try to take an external perspective and think about your site from your customers perspective. (Have you got a clear understanding of the type of people your customers are?)

What are the problems/needs of your target audience? You need to write content that targets those needs. (They don't need "Bob.")

Can you answer: "Is this for me? Am I going to find what I'm looking for?"

You need to explain the benefits of the service/solutions you offer.

Explain the benefits of what you do - why should someone come to you and not the next guy? What makes what you do unique?

What are the concerns that potential customers might have? How can you address these concerns?

Nice clear call to action, with a reason to take action now.

"Free consultation" is nice, but why should I be interested? Your calls to action are right at the top of the page, before you've given someone a reason to call. I don't go onto the internet to get some "free consultation."

"Call now to find out how YOU can take control of YOUR money today!"

The list of outcomes could be a lot more direct and compelling. They feel a little like "features" and I'm not entirely sure I understand what they mean. Can you flip these into more direct benefits - with what that actually mean to the potential customer. (It's useful to ask "why should I care?")

Once you get someone to call for their free consultation - do they convert to customers?

As for link building, I would have thought there would be lots of opportunities to guest post about these kinds of thing? Not only would this get links, but gets you in front of the right eye-balls and builds authority/credibility?

Hope this helps!