Why PR does not grow?

[salvyy]

Hi,

I have a question about one of my sites whose PR does not want to increase. It's more of a curiosity, actually. the site pokercasinomania.com has been online since 2007. I had developed a link building campaign dedicated to it, so I have many links directing toward it. I just don't understand why the PR is stil 1. Also, at one point the PR had raised to 2, but it went back to 1 after less than a week. Can someone explain why this happened?

Thank you very much.

• Sal

[Copstead]

First, I wouldn't even look at Google PageRank.  Google isn't consistent with updates, and it isn't a good measurement tool.  Focus on SEOmoz's Page Authority and Domain Authority.  This will give you much more insights to what is going on.

And with looking at metrics on www.opensiteexplorer.org, you only have 302 links coming in and a Page Authority of 48 (out of 100) and Domain Authority of 39.  Looks like your overall domain doesn't have a very good Linkscape which is why you have low PA and DA, and maybe why your Google PageRank is still low.

Your Domain MozTrust and MozRank are very low as well.  Looks like you should investigate the quality and types of links you have coming in, and focus on building quality relative links.

[cgman]

There are too many factors that influence pagerank and its hard to tell from just looking at your site without digging into it. Most commonly though your pagerank will not increase if your backlinks are coming from same PR site or lower PR sites. It also depends on whether your backlinks are follow or nofollow, you want follow links to increase PR.

Another factor that can be draining your PR faster than your backlinks are aiding it is follow/nofollow on your outgoing links. If you've got many or all outgoing links on follow then you're passing your PR out to those sites.

All of that being said, I wouldn't focus on PR so much. Many people think PR directly relates to how well your site does in terms of traffic but this simply isn't true.