Pagerank sculpting case...
-
We have a website which has:
a) a top navigation with links to top categories
b) a footer with links to top categories and to every subcategory
c) the following structure: home > category > subcategory > items
For usability purposes I plan to remove the links at the bottom and add a drop down menu to each top category in top navigation.
I plan to make all links in the top nav no follow in order to be able to do pagerank sculpting for each category (will build links that point to each category and pass link juice to subcategories and then to items, but I don't want link juice to spread across all of the site through links in the footer, which as said before will be removed)
Is pagerank sculpting still valid? What do you think of my plan?
Thanks for your time.
-
But you can ask yourself if the link needs to be there at all... (Does every page need to link to your privacy policy, terms and conditions etc...)
-
Thank you very much for your concise and excellent explanation.
Needless to say, other opinions are welcome.
-
You used to be able to do this, but PageRank sculpting is no longer valid. I wouldn't nofollow any internal links. Nofollowing links burns the PageRank rather than sculpting it. Here's an example:
Page A links to Page B, C and D. Page A has 6 link juice "votes" to cast to these pages it links to. Page A passes 2 votes to each page, B, C and D.
You nofollow the link to page D. Now page A passes 2 votes to page B and C, and no votes to page D. 2 votes are lost by the nofollow. It doesn't pass 3 votes each to pages B and C.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Domain vs Domain authority : Do they related!!!? (Case study)
Hi everyone
Link Building | | serikozay
I just came across a website which I'm working on. As we know DA & PA directly related to each other. I'm building organic links through last year and the result is so odd !
As you see in Pic 1, number of linking domains is naturally increasing. But in Pic 2 DA gets negative impact through this process and decreases!
How are they related anyway? Can anyone helps?
site : didar.me 111.JPG
222.JPG0 -
Case is solved now
thanks to all case are solved now very glad to see the quick response from moz community
Link Building | | dsfvy5650 -
Will massive "sculpting" make a difference?
I'm working with a very popular blog that also is associated with related products we manufacture and sell ourselves. The blog is about 99% blog content and about 1% product content. If suddenly some 99% of a 5,000 page blog is changed to have the blog pages no-indexed, will the linkjuice be now more concentrated on the remaining 1%? Also, be aware that this blog has lots of high quality backlinks from everyday recognizable magazines, newspapers and blogs. Of course, this is a highly competitive market place so I'm trying to leave no-stone-unturned here in working out the kinks. In the old days, we sort-of-called this "pagerank sculpting" and the idea was to focus the linkjuce on certain pages and defocus it on other pages. It made sense to block certain pages that were not indexible but Google supposedly dinged that tactic years ago, and today people say this is act also helps as it conserves the crawl budget. Might this make a difference these days?? Keep in mind that the 4,950 remaining pages are still followed, and all backlinks remain in place. Will the site start ranking better for the keywords on the 50 indexed (product) pages?
Link Building | | seo_plus1 -
How does PageRank pass through a backlink on a subdomain vs. subdirectory?
Scenario 1: I earn a link on exampleblog.root.com/example-page/. The DA is 90, but it's a brand new page so PA is 0. Subdomain is also new, zero backlinks. Scenario 2: I earn a link on root.com/example-page/. The DA is 90, PA is still new so 0 for now. My assumption is that PR will flow from the homepage through the subdirectory then ultimately to my domain. If the subdomain doesn't inherit any of the root-level metrics, then should I even be worried about the DA in scenario 1? What are the seo implications between the 2 scenarios?
Link Building | | mcelano_compassknowledge.com0 -
Is it a good idea to create a blog that offers quality content but also passes PageRank to sponsors
I am a part of a business networking group that has lots of members who services home owners (a/c repair, plumber, home inspector, etc.). I am thinking of starting a blog to help home owners be better informed how to care for their homes. I would like to ask for sponsorship from the people in my group. I would also like to invite them to post on the blog as a way to improve their SEO. Would posting on this kind of blog hurt, help or not affect their SEO? Would this violate Google's policy of selling links that pass page rank as described here: https://support.google.com/webmasters/answer/66356?hl=en.
Link Building | | aj6130 -
Page Rank Sculpting
Just a thought. With the way pagerank works and passing link juice evenly across all your links. Would it make sense to structure your site so that each page passes your all your link juice from lets say your homepage to another page. Then that page would contain all the link juice from the homepage. Then do the same thing with the next pages. For instance Homepage - linkjuice 10 link1 - follow link2 rel=nofollow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link1 - linkjuice 10 link1 rel=nofollow link2 - follow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link2 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 - follow link4 rel=nofollow link5 rel=nofollow Link3 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 - follow link5 rel=nofollow Link4 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 rel=nofollow link5 - follow and so on. Theoretically would'nt this help pass a ton if not all of link juice to your main links? Sorry if this is a dumb question, it's late and sometimes my mind goes places 🙂
Link Building | | cbielich0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Pagerank
Hi, I would like to know if currently Google tracks pagerank. Also, I would like to know if link values are calculated from 1 - 100 number? For example could a front-page link from a large
Link Building | | jingliang3_rogers.com
PR 9 news site have a value of 80 and a link from PR1 blog have a value of 1? Is this generally how link values are calculated? Im pretty new to SEO, so i would just like to know about link weights and how they are calculated?0