Pagerank 0 vs Page Authority 53....?
-
I sometimes see sites with PageRank 0 but Page Authority 50+.
For instance http://auto.beginthier.nl/:
PageAuthority = 53
mozRank = 4,64
mozTrust = 5,69
Root domain links = 42
PageRank = 0How should i interpret these stats? If or instance i'm optimizing for a car related website (a site about: car parts, car insurrance, classic cars), would these be a good place or a bad place to get links from (ignoring the benefits of direct traffic)?
PA = 53 (very good) Vs. PR = 0 (very bad)?
-
Hi Lawrence,
Your research is quite interesting. It sounds like there's benefit from adding links to this type of directory in the Netherlands regardless of the SEO benefit - if the Dutch are using these types of sites as their start pages, then you may actually gain a fair amount of traffic.
Although we have a few banklinks from Dutch directory pages, I cannot say that this was part of any strategy similar to yours. I'd be really interested to know if it works for you, and also whether you get a fair bit of traffic from them.
Please post a blog or something about it in a few months - it would be very much appreciated!
Matt
-
Hi Matt thanks for you reaction,
I'd normally never go after directory links for an international site, but i think in the Netherlands there is something 'special' going on here. People in Holland seem to use these directories as there 'homepage'. They are called startpagina's with www.startpagina.nl being the most authoritive one. It seems like Google values these links like any other natural link.
I'm making these conclusions after looking closely at other big players in the niche im working in.
When researching http://www.independer.nl/ http://www.easyswitch.nl/ and http://gaslicht.nl/ in open site explorer the highest rated links seem to come from these type of directories/startpagina's. They get links from subdomain directories/startpagina's that are closely related to the keywords they are trying to rank for and often have exact match anchor texts.
When i saw this i thought i could easily replicate these link profiles over time, but would only take over links from pages with good stats: PA 45+ and PR 2+.
This is how i bumped into http://auto.beginthier.nl/ with PR 0 and PA 53. Btw this site was created in 2002 according to archive.org. So its not a new page. Maybe it's the architecture as you suggested then coz the homepage has Pr 2 and the rest 0 http://www.beginthier.nl/.
-
Hi Lawrence,
It's hard to tell why that page only has a pagerank of 0. If you do some relevant searches in Google, do you see the page appearing in SERPs? Having a PR of 0 doesn't necessarily mean it's not worth getting a link from them - the page could be new, they could have poor architecture, etc.
I would suggest that more important factors from linkbuilding include: contextually relevant webpages, non-spammy anchor text*, and not going over board with loads of similar looking links.
*If you're on a linkbuilding mission across these directory pages, try not to link to the same page with the same anchor text over and over again. Google will spot this and will either give you a slap on the wrist, or just not pass any link juice to your website from the links - either way, it's pointless.
If you're in doubt, it is MUCH better to get only a couple of really valuable links from high authority websites, then it is to get hundreds of links from low value websites.
Best,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are new pages treated similar to new domains with respect to ranking?
Hello...I'm hoping to get some advice or guidance regarding the following. My website has gone from a 30 page site about loans, to a 500 page site covering a much wider range of products such as mortgages and other more specific loan related pages. All the new pages were made live at the same time, and I've been through GWT tools to add pages with in the Google fetch and most have been indexed fine. My question is, how should I expect Google to treat all of these new pages? The site has changed massively and many of the new pages are at pages 3-4 for their key terms. Will Google treat these new pages in the same way it may a new domain, e.g. it could be potenitally a couple of months before the pages start to rank better? I appreciate that the terms are very competitive. Thanks!
Link Building | | Dave_B1 -
Links to "boring" pages
Hello Mozzers, EDIT: Is internal linking enough? This question is my head for a long time. Let's say I have a webdesign company and a website (really?). I have a blog and write quality content on a weekly basis. The content is great and people love it, they share it on social networks and other webmasters link to these articles. Now I have one optimized page, that brings me the business. Lets say: mywebsite.com/webdesign-service On this page I only have boring stuff like saying what I am offering and testimonials and stuff. So basically a page no one shares and no one links to. But it's important to rank with the keywords targeted on this site. How do I get to rank this page? A page that doesn't offer value to anybody. Normally, we shouldn't have pages like this, but some companies do boring stuff and creativity doesn't help. Maybe this question is stupid, forgive me but I don't get it. I am thankful for any answers on this!
Link Building | | grobro0 -
Links between own sites cause bad pagerank?
Many people say PR does not matter, but for me its an indicator that links from a domain with higher PR may rank better. My client has a about 4 different travel-sites of very different kinds of travelling. His sites are not ranking bad but all sites have just a PR 0-2 although the content is unique. I made the experience that even sites with few content will have at least a PR of 3 after some years with no SEO effort. One reason is may some part of duplicate content (4 Tours begin in Manaus, so the description for Manaus is on all the 4 Tour pages the same) but another is that the pages have few external links but many of other sites he is owning... like: also check out this -> link to another own site. Question: If I take all these links away (they even don't cause many referrals at all) - will this have a positive effect on rankings? Means trying to have always more external links from not self owned sites is a good start? Thanks for sharing your experiences Holger
Link Building | | inlinear0 -
Do Local Listings like Yellow Pages and yelp count for backlinks??
I am wondering if adding your company with url on a local listing like yellowpages.com, yelp.com, merchantCircle.com, etc. actually counts as a "backlink"? I'm thinking it is not considered a link because I have never seen one listing in Open site explorer, either that, or it is considered a backlink, just not one important enough for open site explorer to show it. Does anyone know for sure??
Link Building | | DTOSI0 -
How to build backlinks to my Inner-Pages
Hi Mozzers, Can you give me some creative Ideas, which type of backlinks can i use for Innerpages, which type to use on the startup and which later..? THanks
Link Building | | leadsprofi0 -
Domain Authority has a value of 1, why is this?
I am having trouble understanding why my Domain Authority has a value of 1. I have already made more than a hundred links to/from my website, though nothing seems to showing in this Link Analysis. I have attached an image. Also if it helps here is the domain name - http://davincidrivers.com/ Thanks in advanced for any help. Grazie, Maria Screen%20Shot%202012-02-14%20at%2010.03.34%20AM.png
Link Building | | MariaPerrone0 -
Pagerank optimization
Hi, I know that pagerank is not of that much importance but still I got few question regarding pagerank that I wish to be answered by senior seomoz staff! I heard that the pagerank is used in determination of original content by different ways i.e higher pagerank site get indexed faster and have low chance of easily penalized Higher pagerank website entitles you to get your newly written content indexed/ranked well without any backlinks just based on internal links. I would like to know in detail about above two statements, and lastly I would appreciate if I can get help regarding dmoz listing or any other listing that worth it in terms of pagerank optimization. Most high pagerank websites are quite strict in linking to other sites, and those who sells link on the site doesn't seems worthfull! Detailed insight is appreciated on each and every point. Thanks in advance
Link Building | | salmann0 -
DA of 53, what is a good DA number?
Looking for links, I found a association http://nafahq.org/ with a yealy membership fee, they have a DA of 53. Before sending my money, I would like to know your opinions. Is a DA of 53 something I should conseders? What is a good DA number? Thank you, Jean
Link Building | | BigBlaze2050