New linkbuilding: If networks are useless, and I need high volume through a 1-man team, what's the best option?
-
I work for an online retailer, and we have thousands of product pages and our vertical for content is brutal -- half of them are owned by our competitors.
Are there any new linkbuilding strategies that can be done through a 1-man team? I'm not talking about bots or traditional link networks.
Our current strat revolves around the following:
1. Link prospecting through buzzstream tools and singular contacts
2. Finding bloggers/vloggers, sending product and having them send backlinks to our homepage level with their reviews (slow turnaround, low juice).
3. Syndicating our videos through multiple avenues.
4. Being active on social.
We need to gain more authority outside of simple content building. Are there any alternatives to link networks to optimize build outs via a 1-man team?
Many thanks!
-
Thanks Brent!
I figured as much. Those articles are definitely helpful.
-
I wish I had an easy answer. There are a bunch of great posts by SEOmoz on Linkbuilding.
http://www.seomoz.org/pages/search_results?q=linkbuilding
A few I have bookmarked:
http://www.seomoz.org/blog/10-extraordinary-examples-of-effective-link-bait
http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
http://www.seomoz.org/ugc/outsource-link-building-like-a-small-seo-company
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Drop Following Negative Article in New York Times
I have two sites that were mentioned in a negative article in The New York Times a couple weeks ago. They saw a good increase in traffic, but on the sixth both of them saw sudden unexplained Google drops. Both seemed on the average position from search console doubling overnight. I run similar websites that have seen no such drops. The only thing these two have in common are being mentioned in the same negative article. Normally I would expect the mention from a major news outlet to make the sites more authoritative in Google's eyes. Is this a coincidence or a possible manual penalty? They still rank number one for their respected brand names, but everything else has suffered. Did Google make any recent algorithm changes or do you think someone at Google may have read the article and decided the sites needed to be demoted?
Algorithm Updates | | PostAlmostAnything0 -
What tools and metrics do you use to show a topic's search interest over time?
I have a foundation repair client that is down in leads for the structural repair portion of their business. They have not lost any major rankings, but leads are down compared to last year. They asked if people are searching for this type of work less this year compared to last. I checked Google Trends and Keyword Planner data but found very different results. Is either of these tools accurate, or is there a better tool to use?
Algorithm Updates | | DigitalDivision1 -
Google's Importance on usability issues in sub directories or sub domains?
Hi Moz community, As the different usability issues like pagespeed or mobile responsiveness are playing a key role in website rankings; I wonder how much the same factors are important for sub directories or sub domain pages? Do each and every page of sub directory or sub domain must be optimised like website pages? Does Google gives same importance? Thanks
Algorithm Updates | | vtmoz0 -
How should the Heading Tags be used in Blogs to gain the Best results in SEO?
There are various Heading Tags from H1 to H6. In what order and priority should they be used in order to get best reach and ranking in google. Is every Tag a must in a blog?
Algorithm Updates | | sne79790 -
How Google's "Temporarily remove URLs" in search console works?
Hi, We have created new sub-domain with new content which we want to highlight for users. But our old content from different sub-domain is making top on google results with reputation. How can we highlight new content and suppress old sub-domain in results? Many pages have related title tags and other information in similar. We are planing to hide URLs from Google search console, so slowly new pages will attain the traffic. How does it works?
Algorithm Updates | | vtmoz0 -
Google's Mobile Update: What We Know So Far (Updated 3/25)
We're getting a lot of questions about the upcoming Google mobile algorithm update, and so I wanted to start a discussion that covers what we know at this point (or, at least, what we think we know). If you have information that contradicts this or expands on it, please feel free to share it in the comments. This is a developing situation. 1. What is the mobile update? On February 26th, Google announced that they would start factoring in mobile-friendliness as a ranking signal. The official announcement is here. Of note, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." 2. When will the update happen? In an unprecedented move, Google announced that the algorithm update will begin on April 21st. Keep in mind that the roll-out could take days or weeks. 3. Will this affect my desktop rankings? As best we know - no. Mobile-friendliness will only impact mobile rankings. This is important, because it suggests that desktop and mobile rankings, which are currently similar, will diverge. In other words, even though desktop and mobile SERPs look very different, if a site is #1 on desktop, it's currently likely to be #1 on mobile. After April 21st, this may no longer be the case. 4. Is this a boost or a demotion? This isn't clear, but practically it doesn't matter that much and the difference can be very difficult to measure. If everyone gets moved to the front of the line except you, you're still at the back of the line. Google has implied that this isn't a Capital-P Penalty in the sense we usually mean it. Most likely, the mobile update is coded as a ranking boost. 5. Is this a domain- or page-based update? At SMX West, Google's Gary Ilyes clarified that the update would operate on the page level. Any mobile-friendly page can benefit from the update, and an entire site won't be demoted simply because a few pages aren't mobile friendly. 6. Is mobile-friendly on a scale or is it all-or-none? For now, Google seems to be suggesting that a page is either mobile-friendly or not. Either you make the cut or you don't. Over time, this may evolve, but expect the April 21st launch to be all-or-none. 7. How can I tell if my site/page is mobile-friendly? Google has provided a mobile-friendly testing tool, and pages that are mobile-friendly should currently show the "Mobile-friendly" label on mobile searches (this does not appear on desktop searches). Some SEOs are saying that different tools/tests are showing different results, and it appears that the mobile-friendly designation has a number of moving parts. 8. How often will mobile data refresh? Gary also suggested (and my apologies for potentially confusing people on Twitter) that this data will be updated in real-time. Hopefully, that means we won't have to worry about Penguin-style updates that take months to happen. If a page or site becomes mobile-friendly, it should benefit fairly quickly. We're actively working to re-engineer the MozCast Project for mobile rankings and have begun collecting data. We will publish that data as soon as possible after April 21st (assuming it;s useful and that Google sticks to this date). We're also tracking the presence of the "Mobile-friendly" tag. Currently (as of 3/25), across 10,000 page-1 mobile results, about 63% of URLs are labeled as "Mobile-friendly". This is a surprisingly large number (to me, at least) - we'll see how it changes over time.
Algorithm Updates | | Dr-Pete15 -
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
I"m looking for specific breakdowns of search volume in google by: #1 Vertical (Shopping/restaurants/Services etc). For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014? #2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones) Is there a breakdown of google search somewhere online that gives this type of information? Thank you MOZ community, really appreciate it!
Algorithm Updates | | AppleSauceRules0 -
Second rebranding, what's the best approach?
Our client rebranded in 2007 and it worked very successfully from an SEO persepctive. They put in place page-to-page 301 redirects and the new website replaced the old one in the SERPS very quickly in similar positions. The market has changed and they now need to rebrand again so they are moving to a third domain. So in 2007 they redirected DomainA to DomainB and now are moving to DomainC Domain A was in existence since 1996 so a majority of the link profile is still directed to DomainA and is passing through it via 301 to DomainB. Is the best approach 1. to just redirect DomainB to DomainC, leaving the DomainA links pass through a second set of 301 redirects?
Algorithm Updates | | G-DC
or 2. would it be better to change the redirects on DomainA to go directly to DomainC (the theory here is that each 301 dilutes the value of a link so taking out a hop could be better)0