Confirm my thoughts for this keyword

[DenverKelly]

I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches.

Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world.

My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds.

Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.

[DenverKelly]

Great call, EGOL. Second page of Google images.

Thanks,

Mark

[Chasmo]

Mark-

I'll make the assumption that "kitchens" appearing in the top 10 keyword searches was in Google webmaster Tools, not in your analytics data. Drill deeper and you'll see that your SERP is 30+.

For Playtypus Wine Tours our top KW for impressions (6500) in GWT is platypus - but we come up on page 4 for that term. For what matters (platypus tours) we're #2. So check your average position. Then check your analytics data to see what KWs are coming in, how sticky you are (your bounce rate) and go from there.

Geo target all your local neighbor hoods - have pages that are optimized for "name of suburb kitchens" or "name of neighborhood kitchens"  e.g. glenwood kitchen remodeling, northtown kitchen remodeling, etc.

Chas

[EGOL]

Go look at image search.  Maybe you have a pic showing there.  I get a little traffic for "kitchens" too and don't have an article about "kitchens"... but do have a couple photos.

[MRCSearch]

I think you should consider query-intention a bit here. What is a user searching for 'kitchens' looking for? It's a very general term, so you can't really tell.

If I were you I'd focus on local terms, ones that were more query-matched to content you have.

So, yeah, I'm agreeing with you